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Group Poster and Notes

Google has significant strengths in its market leadership position as the dominant search engine and its ability to generate traffic. However, it also faces weaknesses such as excessive dependence on confidentiality and declining ad rates. Major opportunities for Google include expanding into the Android OS, cloud computing, and diversifying revenue streams beyond advertising. Potential threats are competition from Facebook for social media dominance and the rise of mobile computing.

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shazeb ali
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71 views1 page

Group Poster and Notes

Google has significant strengths in its market leadership position as the dominant search engine and its ability to generate traffic. However, it also faces weaknesses such as excessive dependence on confidentiality and declining ad rates. Major opportunities for Google include expanding into the Android OS, cloud computing, and diversifying revenue streams beyond advertising. Potential threats are competition from Facebook for social media dominance and the rise of mobile computing.

Uploaded by

shazeb ali
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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GROUP POSTER & NOTES  

A SWOT analysis organizes your top strengths, weaknesses,


Present by: Daniela Beraru, Ion Miroiu, Rebeca Amalia Cadinoiu, George Emilian Balan opportunities, and threats into an organized list and is usually presented in
a simple two-by-two grid.

WEAKNESSES
OPPORTUNITY
Excessive Dependence on Confidentiality: THREATS
Many experts have slammed Google for Android OS: Perhaps the most significant
STRENGTHS being impenetrable and hiding behind a veil potential for Google is its pioneering work
of secrecy by refusing to divulge its search Facebook is a competitor:
Market Leader: Perhaps Google's in developing the Android operating
algorithm or even its fundamental formula The rise of social media has posed a major
greatest strength is that it is the system, which has made it a direct rival to
when it comes to internet searches. In recent challenge to Google's supremacy in the
uncontested leader in search engines, Apple and Samsung.
years, however, Google has taken measures online world, and the business will need to
which means it controls and dominates Cloud Computing: Because Google
to rectify this by releasing a stripped-down play a winning hand to deal with the
the majority of web searches globally. already has expertise with storage and
version of its proprietary search engine growing number of features accessible on
Google has a customer base of more than cloud solutions, cloud computing remains
algorithm. Facebook and Twitter.
65 percent for online searches, and its a major potential for the company. If
Ad Rates are Declining: In recent years, Computing on the Go:
competitors don't come close to matching nothing else, it can use the cloud-
particularly in 2013, the firm has Another danger to Google is the rapidly
that. computing model to get into the business
encountered falling ad sales, and as a result, growing field of mobile computing, which
Traffic Generation Power: Being one of sector.
the company's profitability has suffered. might pass it by if other businesses grasp
most famous search engine, having the Diversification into non-advertising
Advertising Over dependence revenue streams the chance to expand their mobile
biggest market share it has the ability to Compatibility issues with latest devices computing footprint.
generate customer traffic.

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