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Qualitative Research

This document discusses different types of qualitative research approaches including exploratory research, phenomenology, narrative research, grounded theory, and case study research. Exploratory research aims to gather more information about a problem or phenomenon to reduce research options. Phenomenology explores the perceptions and experiences of participants regarding a particular phenomenon. Narrative research examines the life experiences of individuals through stories. Grounded theory generates new theories by inductively analyzing collected data. Case study research provides a detailed analysis of a specific case or situation.

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Niño Mendoza Mabato
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40 views12 pages

Qualitative Research

This document discusses different types of qualitative research approaches including exploratory research, phenomenology, narrative research, grounded theory, and case study research. Exploratory research aims to gather more information about a problem or phenomenon to reduce research options. Phenomenology explores the perceptions and experiences of participants regarding a particular phenomenon. Narrative research examines the life experiences of individuals through stories. Grounded theory generates new theories by inductively analyzing collected data. Case study research provides a detailed analysis of a specific case or situation.

Uploaded by

Niño Mendoza Mabato
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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Qualitative Research

Difference between quantitative and qualitative


research
Difference between quantitative and qualitative
research
Difference between quantitative and qualitative
research
Exploratory

Exploratory (for qualitative business


research). It is designed to find
more information about the
problem. Issue, or phenomenon. It
is also intended to reduce the
research options to a manageable
size.
Exploratory
Phenomenology. This qualitative
research approach explores the
world of participants by gaining
thoughts, insights or perception
about a particular phenomenon. In
this approach, the researcher tries
to investigate an individual
thoughts and perceptions, and find
the common ground to every
experience.
Exploratory

Narrative Research. A qualitative


research that narrates the life
experience of an individual told to
the researcher or from available
document or material. Narrative
research highlights the special
events in the individual’s life.
Exploratory

Grounded theory. This qualitative


approach aims to generate theory
from the data which are analyzed
and interpret inductively. This is the
result of thorough interviews and
observations.
Exploratory

Case Study. This qualitative


research approach present a
detailed analysis of specific case.
Format B
Format B
Format B

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