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Dynamics of Local and Global Culture

This document discusses the dynamics of local and global culture. It defines culture as patterns of human activity and the symbolic structures that give such activities significance. Culture includes material and non-material aspects. There are three perspectives on global cultural flows: cultural differentialism emphasizes essential differences between cultures; cultural hybridization focuses on the integration of local and global cultures; and cultural convergence stresses homogeneity introduced by globalization.

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Sarah Figueroa
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120 views15 pages

Dynamics of Local and Global Culture

This document discusses the dynamics of local and global culture. It defines culture as patterns of human activity and the symbolic structures that give such activities significance. Culture includes material and non-material aspects. There are three perspectives on global cultural flows: cultural differentialism emphasizes essential differences between cultures; cultural hybridization focuses on the integration of local and global cultures; and cultural convergence stresses homogeneity introduced by globalization.

Uploaded by

Sarah Figueroa
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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Dynamics of

Local and Global


Culture
Dynamics of Local and Global Culture
forces that produce
movement or change relating to, or
a pattern or process involving the entire
of change, growth, or world : worldwide
activity

the customary beliefs,


pertaining to a city, social forms, and
town, or small district material traits of a
rather than an entire racial, religious, or
state or country social group

2
Types of culture
Material Culture Non Material Culture
• Refers to the physical objects and • Includes creations and abstract ideas
resources people use to define their that are not embodied in physical
culture. objects.
• These include homes, neighborhoods, • Intangible products created and shared
cities, schools, churches, temples, between the members of a culture over
mosques, offices, factories and plants,
time E.g. Social roles, rules, ethics, and
products stores etc.
beliefs
• Physical aspects of a culture help to
define its members' behaviors and • Crucial guides for members of a culture
perceptions. to use to know how to behave in their
society and interpret the
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Components of Culture

6
Symbols and
Language
 Symbols
 are acts e.g. gestures or objects
 are cultural representations of
reality
 Language
 chief vehicle by which people
communicate ideas, information,
attitudes and emotions
 verbal or nonverbal, written or
unwritten.
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Values and Beliefs

 Values are a culture’s standard for


discerning what is good and just in
society.
 Beliefs are the tenets or convictions
that people hold to be true.

 These are ideas about what is “right”


and what is “wrong”
 standards that people use to decide
what is desirable, good, and beautiful
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Norms

 social rules which dictates correct


and appropriate behavior in the
society
 tells us what we MUST do and
what we MUST NOT do
 enforced with sanctions i.e.
Reward or Punishments

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Folkways

 customary ways of behavior


 Habits (Although is a personal
matter) those are common to group
 They are socially approved but vary
society to society
 If violated person is ridiculed,
laughed upon boycotted
 E.g. way of greetings, way of
dressing for an occasion, standing,
sitting
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Mores

 Standards of behavior which


influences the moral conduct of the
people conformity to mass
 Negative mores (not to be done) are
called taboos

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Three perspectives on global cultural flows:

12
1. Cultural Differentialism
• Emphasizes the fact that culture are essentially
different and are only superficially affected by global
flows. The interaction of cultures is deemed to contain
the potential for “catastrophic collision.”

• Samuel Huntington’s theory on the clash of the


civilization proposed in 1996 best exemplifies this
approach. 13
2. Cultural Hybridization
• The cultural hybridization approach emphasizes the
integration of local and global cultures (Cvetkovich
and Kellner, 1997).

• Globalization is considered to be a creative process


which gives rise to hybrid entities that are not
reducible to either the global or the local.
14
3. Cultural Convergence
• The cultural convergence approach stresses
homogeneity introduced by globalization.

• Cultures are deemed to be radically altered by strong


flows, while cultural imperialism happens when one
culture imposes itself on and tends to destroy at least
parts of another culture.
15

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