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Social Influence

Social influence is a key area of social psychology that examines how individuals adjust their behavior according to social environments. There are several factors that can affect social influence, including social proof, liking or friendship, authority, and scarcity. Social influence can have both positive and negative implications. Positive social influences like supportive friends can motivate positive behavior change, while negative influences like peer pressure can encourage risky behaviors.

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94 views28 pages

Social Influence

Social influence is a key area of social psychology that examines how individuals adjust their behavior according to social environments. There are several factors that can affect social influence, including social proof, liking or friendship, authority, and scarcity. Social influence can have both positive and negative implications. Positive social influences like supportive friends can motivate positive behavior change, while negative influences like peer pressure can encourage risky behaviors.

Uploaded by

khanminal466
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Introduction
o Social influence is a area of social psychology that
comprises the ways in which individuals adjust
their behavior to meet the demands of a social
environment.
o Social influence can be both intentional, where
individuals purposefully attempt to shape others'
attitudes or behaviors, and unintentional, arising
Click icon to add picture inadvertently through norms.
o social influence can be both positive and
negative. 5
FACTORS AFFECTING SOCIAL
INFLUENCE
SOCIAL PROOF

LIKING OR FRIENDSHIP

AUTHORITY, and Scarcity


1:Social Proof
This is the tendency for people to
follow the actions of others,
assuming those actions to be
correct or appropriate. When
individuals see others engaging in
a behavior or accepting an idea,
they are more likely to conform to
that behavior or idea, believing it
to be the right thing to do.
2. Liking or Friendship
People are more easily influenced
by those they like or feel a
connection with. This principle
suggests that individuals are more
likely to agree with, support, or be
influenced by people they find
attractive, similar to themselves,
or with whom they share a
friendly relationship.
3. Authority
• Individuals tend to comply or be
influenced by those perceived as
experts or possessing authority
in a particular domain. The
authority principle suggests that
people are more likely to follow
directives, accept advice, or be
influenced by individuals
perceived as knowledgeable,
credible, or possessing a certain
status or expertise.
4. Scarcity
• The principle of scarcity suggests
that the limited availability or
perceived rarity of an object,
opportunity, or idea increases its
perceived value. When
something is seen as scarce or in
high demand, individuals tend to
desire it more and are more
likely to be influenced by the
fear of missing out or losing that
opportunity
IMPLICATIONS OF SOCIAL
INFLUENCES
 Implication of Social influences
are the ways in which other
people's thoughts, feelings, and
actions affect our own behavior.
 Positive social influence inspire
us to do good and make positive
changes
 Negative social influences can
lead us astray or encourage
harmful behaviors.
POSITIVE INFLUENCE
Positive social influences can include things like having supportive
friends who encourage you to pursue your goals, being part of a
community that promotes kindness and empathy, or being inspired
by role models who demonstrate positive values and behaviors. For
example, if you have a friend who is passionate about
environmental conservation and encourages you to recycle and
reduce your carbon footprint, that can be a positive social
influence. These influences can motivate us to make positive
changes and contribute to a better world.

NEGATIVE SOCIAL INFLUENCES


negative social influence could be when peer pressure leads
someone to engage in risky or harmful behaviors, like substance
abuse or bullying. It's important to surround ourselves with positive
influences and make choices that align with our values and well-
being.
19
Social influence theory
o In 1958, a Harvard psychologist named Herbert Kelman came up with
three ways people can change their attitudes when influenced by
others. He did this to better understand how social influence affects
us. These processes help figure out how people's thoughts and
opinions shift when they interact with others. It's like a way to study
the impact of social influence on our attitudes and behavior
1. Conformity
2.
Compliance
3. Obedience
6
Main Determinants Of Social Influence
Obedience

o Obedience : involves following the orders or commands of an


authority figure. The influence comes from the perceived
legitimacy or power of the person giving the orders.
o Example of Obedience: In a workplace scenario, an employee
follows the instructions of their supervisor even if they disagree
with the approach because they recognize the supervisor's
authority.
o Psychologist: Stanley Milgram's famous obedience experiment.
was conducted in the early 1960s, highlighting the influence of
authority on human behavior and the potential for individuals
to act against their moral values under certain conditions.

11
9/3/20XX Presentation Title 12

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