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PowerPoint Presentation Accenture

The document discusses analyzing data from a social media company called Social Buzz to find insights. It outlines the analytics team and process they used. They uncovered that science, technology, food, animals, and healthy eating were the top 5 most popular categories of content on Social Buzz, with science being the highest. This insight could help Social Buzz create targeted campaigns and engage with users.

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Ashritha Rokkam
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220 views11 pages

PowerPoint Presentation Accenture

The document discusses analyzing data from a social media company called Social Buzz to find insights. It outlines the analytics team and process they used. They uncovered that science, technology, food, animals, and healthy eating were the top 5 most popular categories of content on Social Buzz, with science being the highest. This insight could help Social Buzz create targeted campaigns and engage with users.

Uploaded by

Ashritha Rokkam
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Data

Analysis
Today's agenda
Project recap
Problem
The Analytics team
Process
Insights
Summary
S

Social Buzz is a fast growing technology unicorn


that need to adapt quickly to it’s globle scale.
Accenture has begun a 3 month POC focusing on

Project these tasks:

• An audit of Social Buzz’s big data practice

Recap • Recommendations for a successful IPO


• Analysis to find Social Buzz’s top 5 most popular
categories of content
Problem

Over 100000 posts per day

36,500,000 pieces of content per year!

But how to Capitalize on it when there is so much?

Analysis to find Social Buzz’s top 5 most popular categories


of content
ANDREW FLEMING
Chief Technology
Architect

The Analytics MARCUS ROMPTON

team Senior Principal

GOURAV SINHA
Data Analyst
1 Data Understanding
Process
2 Data Cleaning

3 Data Modelling

4 Data Analysis

5 Uncover Insights
Insights

16 1091 February
Unique Reactions to Month with
Categories “Food” posts most posts
Top 5 Categories by aggregate "Popularity" score
1353
1134 1091
971
Categories

898

Technology Science Food Animals Healthy Eating

Aggregate "Popularity" score


POPULARITY PERCENTAGE SHARE FROM TOP 5 CATEGORIES

16%
25% Technology

Science

Food
18%
Animals

Healthy Eating
21%
20%
ANALYSIS

Science and Technology are the most popular categories


of content showing that people enjoy “real-life” and
“factual” content the most.

INSIGHT

Summary Food is a common theme with the top 5 Categories with


“Science” ranking the highest. This may give an
indication to the audience within your user base. You
could use the insight to create a campaign and work with
healthy eating brands to boots user engagement.

NEXT STEPS

This ad-hoc analysis is insightful, but it’s time to take


this analysis into large scale production for real-time
understanding of your business. We can show you how
to do this.
Thank you!
ANY QUESTIONS?

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