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18 views11 pages

PowerPoint Presentation

Uploaded by

raipranay552004
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Data

Analysis
Today's agenda
Project recap
Problem
The Analytics team
Process
Insights
Summary
S

Social Buzz is a fast growing technology unicorn


that need to adapt quickly to it’s globle scale.
Accenture has begun a 3 month POC focusing on

Project
these tasks:

• An audit of Social Buzz’s big data practice


• Recommendations for a successful IPO

Recap • Analysis to find Social Buzz’s top 5 most popular


categories of content
Problem
Over 100000 posts per day

36,500,000 pieces of content per year!

But how to Capitalize on it when there is so much?

Analysis to find Social Buzz’s top 5 most popular categories


of content
ANDREW FLEMING
Chief Technology
Architect

F The MARCUS ROMPTON


Senior Principal

Analytics
team PRANAY RAI
DATA ANALYST
Process
Data Understanding
1
2 Data Cleaning

3 Data Modelling

Data Analysis
4
5 Uncover Insights
Insights

16 1091 February
Unique Reactions to Month with
Categories “Food” posts most posts
Top 5 Categories by aggregate "Popularity"
1353
score

1134 1091
971
Categories

898

Technology Science Food Animals Healthy Eating

Aggregate "Popularity" score


POPULARITY PERCENTAGE SHARE FROM TOP 5 CAT-
EGORIES

16%
25% Technology

Science

Food
18%
Animals

Healthy Eating
21%
20%
ANALYSIS

Science and Technology are the most popular categories


of content showing that people enjoy “real-life” and
“factual” content the most.

INSIGHT

Food is a common theme with the top 5 Categories with

Summary “Science” ranking the highest. This may give an


indication to the audience within your user base. You
could use the insight to create a campaign and work with
healthy eating brands to boots user engagement.

NEXT STEPS

This ad-hoc analysis is insightful, but it’s time to take


this analysis into large scale production for real-time
understanding of your business. We can show you how
to do this.
Thank you!
ANY QUESTIONS?

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