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 GUCCI
"Quality is remembered long after price is forgotten."
ABOUT THE ORGANISATION
 Start-up period Gucci's origin dates back to 1921 when Guccio Gucci opened a sales store
for leather goods in Florence.
 The founder imported luggage from Germany and sold them, and also39provided repair
services. After that, Guccio started to design products on his own.
 He constructed a self-owned factory, and brand production started. Gucci enjoyed
prosperity in tandem with the increase in tourists to Italy during the 1920s after the war.
When imported leather was in short supply, he adopted new materials such as canvas, and
produced leather fancy goods such as wallets and belts.
 But it was after the World War II that Gucci developed into a world-famous brand. In 1953,
Guccio opened the first overseas store in New York
 GUCCI TIMELINE
19 Guccio Gucci founded the House of Gucci in Florence, Italy. The brand initially focused on leather goods and luggage.
21

19 The first Gucci retail store opened on Via Condotti in Rome. The iconic GG logo, inspired by Guccio's initials, is introduced.
38
1
9 The Flora print, a tribute to Guccio's wife's love for flowers, is created.
4
7 Guccio Gucci passes away, and his sons Aldo, Vasco, Rodolfo, and Ugo take over the business, expanding it globally. The horsebit icon, a
19
53 design inspired by the equestrian world, was introduced and became a symbol associated with Gucci.
19 Gucci expanded its product line to include accessories, scarves, and footwear. The Flora scarf, designed for Princess Grace of Monaco,
60 became a famous creation during this period.
s

19 Gucci launches its ready-to-wear clothing line, diversifying its offerings and becoming a complete fashion house.
70

19
80
Gucci faces challenges due to internal family disputes and brand dilution.
s
19 Investcorp acquires Gucci and appoints Tom Ford as Creative Director, who revitalizes the brand with a sexy and glamorous aesthetic.
90
s

19 Gucci went public with an initial public offering (IPO) on the New York and Amsterdam Stock Exchanges.
95

20 Kering Group acquires Gucci, marking a new chapter for the brand.
04

20 Alessandro Michele takes over as Creative Director, introducing a new era of maximalism, gender-fluid designs, and eclectic patterns.
15

20 Gucci launches its beauty line, further expanding its reach into the luxury sector.
17

20 Gucci continues to push boundaries under Michele's leadership, embracing inclusivity and sustainability while remaining at the forefront of fashion.
20
 MEANING BEHIND THE LOGO
The Gucci logo, consisting of two interlocked "G"s, has a simple yet
profound meaning. It stands for the initials of the brand's founder, Guccio
Gucci.

Legacy and Heritage Veracity and Grandeur

The interlocked "Gs" evoke a sense of The bold and elegant design
tradition and continuity, reflecting the conveys a sense of luxury,
brand's long history and rich heritage. sophistication, and prestige,
qualities associated with the Gucci
brand.

Infinity and Unity Equestrian Motif

GUCCI
Some interpret the interlocked "Gs" as The double "G" design is subtly
representing the double loops of infinity, reminiscent of a horse bit, a nod to
symbolizing the brand's timeless appeal and Gucci's equestrian roots and the
enduring connection with its customers. brand's frequent use of equestrian
imagery.
 origin and meaning of the Gucci name and logo

Double-G Red and Bamboo

01 Logo 02 Green Stripe 03 Handle

The iconic double-G logo, or Gucci The red and green stripe, often seen In the 1940s, due to material shortages
Script, was created in the 1950s by alongside the double-G logo, is a nod during World War II, Gucci introduced
Aldo Gucci, one of Guccio's sons. to Guccio Gucci's early career as a the bamboo handle on handbags. The
The interlocking "G" design is a hotel employee, where he was bamboo handle became another
representation of the founder's exposed to the luxurious luggage of distinctive element of Gucci's design,
initials, "Guccio Gucci." This logo affluent guests. The stripe is showcasing the brand's innovation and
quickly became a symbol of luxury reminiscent of the straps used on horse resourcefulness during challenging
and sophistication. saddles and reflects Gucci's times.
association with the equestrian world.
 origin and meaning of the Gucci name and logo

Floral and Cultural

04 Nature Motifs 05 References

In the contemporary era under Creative

Director Alessandro Michele, the logo has The use of rich, high-quality
undergone transformations with the materials and the incorporation of
introduction of whimsical and nature- Italian craftsmanship in Gucci's
inspired motifs. These designs reflect products highlight the brand's
Michele's eclectic and romantic vision for commitment to its Italian heritage.
the brand.
 EVOLUTION AND ADAPTION

1921 1923 1934 1960s 1992 1921 1921

In 1923, the This time, the In 1934, Gucci During the 1960s, the The interlocking The company came In 2019, the logo
company created its emblem was in a introduced a new company recreated the double G logo was a up with a appeared in a new
first logo, just the handwritten letters logo that depicted an Gucci logo and had the powerful brand redesigned Gucci version of the
founder’s name. It style that was trendy elegant hotel porter famous interlocking Gs we identity of Gucci, and logo in 1998. It was interlocking G
was a simple logo in that era. The with two suitcases in know today. It later the company wanted to a wordmark with design. The
with the founder casual style of the his hands. It was an became the fashion keep it. Considering its spaced letters. The company came up
Guccio’s ‘G’ before letters gave the unusual and cluttery industry’s one acceptability amongst letters had a with an overlapping
the surname. This logo design a classic logo that was hard to of the most recognizable the target audience, the reasonable distance Gs design with the
logo continued to be look that suited understand at first symbols. The double brand repurposed it in between them, right-oriented
the company’s Gucci’s image as a glance. Gs Gucci sign was first different versions and giving the logo a letters.
brand identity. leader in fashion designed by Aldo Gucci, forms. distinctive look.
 01
BRAND
IDENTITY
GUCCI: A LEGACY OF ITALIAN CRAFTSMANSHIP AND HERITAGE

 Gucci, founded in 1921 by Guccio Gucci in Florence, Italy, has emerged as one of
the most iconic and luxurious fashion brands in the world. The brand's rich history
is deeply rooted in a commitment to Italian craftsmanship and heritage.
 Guccio Gucci began his journey by opening a small leather goods and luggage
store in Florence. Inspired by the refined aesthetics of English nobility, Gucci
initially focused on crafting high-quality leather goods that combined
functionality with style.
 Gucci's innovative approach to fashion, blending traditional techniques with
modern trends, garnered international acclaim.
 Gucci's legacy extends beyond fashion, influencing art, culture, and luxury as a
whole. The interplay of tradition and innovation, along with a dedication to Italian
heritage, continues to define Gucci's identity in the 21st century.
 In essence, Gucci's journey from a small workshop in Florence to a global fashion
powerhouse is a testament to its enduring commitment to Italian craftsmanship
and heritage, making it an emblem of luxury and style worldwide.
GUCCI: A LEGACY OF ITALIAN CRAFTSMANSHIP AND HERITAGE

During World War II, due to

scarcity of traditional
materials, Gucci
innovatively introduced the
Bamboo Bag, which became
an instant classic. In the
1950s, the brand further
showcased its creativity with
the introduction of the
Diamante canvas, featuring
the iconic diamond pattern.

The Bamboo Bag and the Diamante

Canvas (1940s-1950s)
GUCCI: A LEGACY OF ITALIAN CRAFTSMANSHIP AND HERITAGE

During World War II, due to

scarcity of traditional materials,
Gucci innovatively introduced
the Bamboo Bag, which became
an instant classic. In the 1950s,
the brand further showcased its
creativity with the introduction
of the Diamante canvas,
featuring the iconic diamond
pattern.

The Horsebit Loafer and the Double G

Logo (1950s-1960s):
GUCCI'S CORE VALUES: THE ESSENCE OF
ITALIAN LUXURY

G Quality

U Unsurpassed materials
Meticulous craftsmanship

C
Exclusivity
C Limited availability
Personalized experiences
I Prestigious reputation

Craftsmanship
Italian heritage
Respect for artisanship
 02
PARENT
ORGANISATION
OF GUCCI
 KERING
 Kering is a French multinational group that owns and
manages a portfolio of luxury fashion, sports, and
lifestyle brands. It was formerly known as Pinault-
Printemps-Redoute (PPR) until 2013 when it
rebranded as Kering.
 Since PPR brought the Gucci Group, the luxury group
with Gucci at the core, under its control, the company
has been selling off parts of its retailing division in a
proactive manner, while acquiring luxury brands and
fashion & consumer goods companies in a gradual and
steady manner. According to some sources, such as an
interview with the current CEO of PPR, this series of
movements is expected to accelerate and most of its
retaining division is intended to be sold off
between 2012 and 2013.
 GUCCI

Yves Saint Laurent Balenciaga

Alexander
Bottega Veneta
McQueen
the main product categories offered by the brand

01 02 03 04 05
Ready-to-Wear Footwear Accessories Beauty Products Home & Lifestyle
Women's: Dresses, su Women's: Sneaker Handbags: Totes, shoulder Makeup: Lipsticks, foundatio Home
its, jackets, trousers, s s, boots, heels, san bags, cross-body ns, eyeshadows, eyeliners, ma Decor: Furniture, rugs, pill
weaters, shirts, and dals, loafers, and bags, backpacks, and scaras, and more. ows, blankets, candles, tabl
more. more. clutches. Skincare: Cleansers, moisturi eware, and more.
Men's: Suits, jackets, t Men's: Sneakers, b Wallets: Bifolds, trifolds, car zers, serums, masks, and Pet
rousers, shirts, sweater oots, loafers, dress dholders, and passport more. Accessories: Collars, leashe
s, and more. shoes, and more. wallets. Fragrances: Perfumes, cologn s, harnesses, beds, and
Children's: Clothing Children's: Sneake Belts: Dress belts, casual es, and body lotions. bowls.
for various ages and rs, sandals, and belts, and reversible belts. Haircare: Shampoos, conditio Books: Fashion books, art
occasions. boots. Small Leather ners, styling products, and books, and photography
Goods: Keychains, gloves, ha more. books.
CHANEL
"The Ultimate in Luxury"
ABOUT THE ORGANISATION
 Chanel, the iconic French fashion house, is synonymous with premium luxury retail.
Founded in 1909 by Coco Chanel, the brand has built a reputation for exquisite
craftsmanship, timeless design, and unwavering commitment to quality.
 Chanel's story is one of constant innovation. From revolutionizing women's fashion with
the iconic little black dress and the Chanel suit to pioneering the use of fragrance as a
fashion statement with Chanel No. 5, the brand has always pushed boundaries and set
trends.
 GUCCI'S CORE VALUES: THE ESSENCE OF ITALIAN LUXURY
1883 Gabrielle Chanel, the founder of the brand, is
born in Saumur, France

Founding by Coco Chanel (1909) Chanel opens her first shop, a hat store named "Chanel Modes," in Paris

1910-1914 Chanel expands her business, opening boutiques in Deauville and Biarritz. She begins designing clothing, focusing
on simple, elegant lines and comfortable silhouettes.
Introduction of Chanel No. 5 (1921) In 1921, Coco Chanel launched Chanel No. 5, a revolutionary fragrance that became one of the most famous and
best-selling perfumes in the world. The use of aldehydes in the composition was groundbreaking for its time.

Rise to Prominence(1920s) Coco Chanel revolutionized women's fashion by introducing the concept of the "little black dress" in the 1920s. She
also designed the iconic Chanel suit, a two-piece outfit consisting of a collarless jacket and a well-fitted skirt, which
became a symbol of timeless elegance.

1930s and World War II During the 1930s, Chanel expanded her brand, opening a couture house in Biarritz and introducing jewelry and
accessories. However, with the outbreak of World War II, Chanel closed her shops, and her activities were suspended.
She returned to the fashion industry in the 1950s.

Return to Fashion (1954) In 1954, at the age of 71, Coco Chanel returned to the fashion scene and reopened her couture house. She introduced
the Chanel suit with a boxy jacket and collarless neckline, as well as the quilted handbag with a gold chain—a design
that later became the iconic Chanel 2.55.

Karl Lagerfeld's Era (1983-2019) After Coco Chanel's death in 1971, the brand went through a period of transition. In 1983, Karl Lagerfeld took over
as the creative director. Lagerfeld modernized the brand while respecting its heritage, introducing new designs and
expanding into ready-to-wear fashion.
@modernclothing
01

ABOUT US.
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02
OUR
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@modernclothing
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 NEW PRODUCTS
VENUS SATURN MARS
Venus is the second Saturn is a gas giant Despite being red,
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A PICTURE IS WORTH A
THOUSAND WORDS
 FEATURED PRODUCTS

PRODUCT A PRODUCT B
Mars is full of iron oxide dust Jupiter doesn’t have a solid surface
by Max Smith By Alex Williams
4/5 July, 2022 3/5 July, 2022
“Despite being red, Mars is actually a cold “Jupiter is a gas giant and the biggest
place. It's full of iron oxide dust, which planet in the Solar System. It's the fourth-
gives the planet its reddish cast” brightest object in the night sky”
 Premium infographics

“Mercury is closest “Despite being red,

Text 1 planet to the Sun Mars is actually a
and the smallest” very cold place”
Text 1

2016 2017 2018 2019 2020

“Venus is the
“Neptune is the “Saturn is a gas
second planet from
farthest-known giant and has
the Sun and is
planet from the Sun” several rings”
terribly hot”

Text 6
 PRODUCT NAME

@modernclothing
3/5 July, 2022

$29.99
Price $29.99
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DESCRIPTION
@modernclothing

Jupiter is a gas giant and the biggest planet

in the Solar System. It's the fourth-
brightest object in the night sky
03 OUR DEALS.
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 BEST DEALS
$20 $50

VENUS
Venus has a beautiful
name and is the second
planet from the Sun. It’s
MERCURY terribly hot and has a
MARS
Mercury is a small planet poisonous atmosphere Mars is a very cold planet
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Jupiter is a gas giant and the biggest planet in the Solar System. It's the fourth-brightest object in the
night sky. It was named after the Roman god of the skies and lightning

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04 MORE INFO.
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 CUSTOMER REVIEWS
Earth is the third planet from the Sun and the only one that harbors life in the Solar System.
This is where we all live on

JENNA DOE JON MOUZON

May 23rd, 2024 September 15th, 2024
“Venus has a beautiful “Saturn is a gas giant and
name and is the second has several rings. It's
planet from the Sun. It’s composed mostly of
terribly hot, even hotter hydrogen and helium. It
than Mercury, and its was named after the Roman
atmosphere is extremely god of wealth and
poisonous” agriculture”
 OUR OFFICIAL STORES

JUPITER VENUS
It’s the biggest Venus has a very
planet of them all beautiful name

MARS
Mars is actually a
very cold place
THANKS.

@modernclothing
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 ALTERNATIVE RESOURCES
● Portrait young handsome man
● Young handsome man posing with bandana
● View of trucker hat with mesh back
● Assortment of father and son clothing
● Man sitting in chair and holding flowers
● Elegant female model posing in a chair in elegant white shirt and suspenders new femininity concept
● Smiley woman on bicycle medium shot
● Close up backpack with passport and glasses
● Young person wearing hoodie mockup
● Close-up retro sunglasses with shadow
● Close-up cool colorful sunglasses
● Close up legs wearing red pantyhose
● Close up legs holding pink cup
 RESOURCES
● Portrait of beautiful asian woman in autumn clothes
● Close up woman with flowers on socks
● Arrangement of father and son clothing
● Opened luggage with shoes
● View of trucker hat on chair
● Opened luggage with clothes folded and shoes
● Teenager boy in stylish clothes posing
● Man with socks having grapefruit at his feet
● Portrait of young asian woman posing in autumn clothes I
● Close up smiley woman wearing sunglasses
● Portrait young man wearing cap posing
● Teenager boy in stylish clothes posing I
● Androgynous teen in stylish clothes
● Portrait young woman posing
● Composition of father and son clothing
● Teenager girl with hippie clothes and dreadlocks
● Portrait of beautiful woman posing in a flowy red dress
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● Young handsome man posing with hat
● Man sitting in chair and holding flowers
● Teenager girl with hippie clothes and dreadlocks
● Set of two trucker hats with mesh back
● Fast fashion vs slow-sustainable fashion
● Close-up retro glasses with shadow
● Packed hoodie with headphones
● Hand luggage for trips
● Close up legs wearing orange pantyhose
● Young handsome man posing with hat
● Portrait young man with hat sitting on chair
● Teenager boy in stylish clothes posing
● Portrait of a young man in a yellow scene
● Medium shots smiley woman sitting on chair
● Portrait of fashionable boy drinking within a frame
● Young asian model posing in autumn clothes
● Stylish teenager wearing glasses
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“Mercury is closest “Despite being red,
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