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The Elements and Principles of Design

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31 views25 pages

The Elements and Principles of Design

Uploaded by

eloise
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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The

Elements
and
Principles of
Significance of
dislikes on a the Topic
• Sometimes we have to give our opinion about likes and
piece of art or a design, and it’s easy to say
just “I like this, or I don’t like that...”. But if we are asked
to give the reasons for it, then it proves to be very
difficult to find out the reason.

• This generally happens because we judge the designs on


its appeal rather than on it’s articulate sub-factors.

• Therefore it’s imperative to know the meaning and the


types of the designing elements and principles.
Meaning
“Elements of Design are the
components or part which can be
isolated & defined in any visual
design or work of art. They
structure and carry the work.”
Basic Elements of
Design
Following are the THREE basic elements of
design.
1. LINE

2. TEXTURE

3. COLOR
LINE

 A line is a form with width and


length, but no depth.

 Skeleton or basic foundation


sketch to direct the eye
vertically or horizontally.
TEXTURE
 Refers to the surface appearance which is either rough or
smooth, dull or glossy, thick or thin.
COLOR
 Color has three properties. The first is hue, which is the name of
the colors

-Primary Colors are YELLOW, RED, and BLUE.


-Secondary Colors are made by mixing two primaries.
-Tertiary Colors are mixtures of a primary and adjacent
secondary color.

 The second property is value, which refers to the lightness or


darkness of hue.

 The third property is intensity, which refers to the purity of the


hue also known as Chroma.
EXAMPLES
COLOR SCHEME
A. Related Colors

1. Monochromatic Harmony -
one color of different shade.

2. Analogous Harmony - three


neighboring colors, one of which
is dominant.
COLOR SCHEME
B. Contrasting
Colors
1. Complementary -
colors opposite each
other in the color
wheel.

2. Double
Complementary -
Two neighboring
COLOR SCHEME
B. Contrasting
Colors
3. Split Complementary
- Three colors diagonal
with each other.

4. Triad - color in
between three spaces in
color wheel
Principle
s of
Design
MEANING

“The Principles of Design are


the artistic guidelines used to
organize or arrange the
structural elements of design.”
Following are the FIVE principles of
effective design
1. HARMONY

2. PROPORTION

3. BALANCE

4. RHYTHM

5. EMPHASIS
HARMONY

1. Harmony - the law of


unity with variety. This
principle infers
repetition of line, form,
shape and size.
PROPORTION

2. Proportion - pertains
to the relationship in
size between a part and
the whole.
BALANCE
3. Balance - May be
produced in two ways,
either formal or
informal. Formal
balance or symmetry
has equal color, shape,
and size on either side
of a design. While the
informal occult has
unequal proportion.
RHYTHM
4. Rhythm - It is a
smooth related
movement. Pattern
and line carry the eyes
along without jerky
motion. The eye
automatically connects
points in space.
EMPHASIS
5. Emphasis - The eye is
carried first to the most
important part of the
design and then to the
other details in order of
their importance. This
referred to as the center of
interest of a desgin.

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