W5 MEDIA AND INFORMATION

SOURCES
W5 Objective
s
At the end of this lesson, the students
should be able to:
 Compares potential sources of media and information
 Interviews an elder from the community regarding indigenous media and
information resource
• Your information needs to dictate your choice of media and
information
• Sources are not all the same and are not created equal
• Judging the value of information is not as easy as it seems
• Information is processed and refined
• Information can come from virtually anywhere media ,blogs, personal
experiences, books, journal and magazine articles, expert opinions,
encyclopedias, and web pages – and the type of information you need
will change depending on the question you are trying to answer.
1. Indigenous Knowledge

2. Library

3. Internet
 TOPIC

WHAT IS
INDIGENOUS
Native; local; originating or produces naturally in a particular region/locality
 TOPIC

INDIGENOUS
WHAT IS
KNOWLEDGE
Unconventional source of information
Relayed either through people media or through indigenous media.
TOPIC

INDIGENOUS
WHAT IS
KNOWLEDGE
is the local knowledge
knowledge that is unique to a given culture or
society
TOPIC

INDIGENOUS
WHAT IS
KNOWLEDGE
Most often it is not written down
 TOPIC

INDIGENOUS
WHAT IS
KNOWLEDGE
Oral tradition of communication
Store information in memories
Information exchange is face to face
Information are contain within the border of the community
 TOPIC

INDIGENOUS
WHAT IS
COMMUNICATION
Transmission of information through local channels or forms
It is a means by which the culture is preserved, handed down and
adapted
 TOPIC

INDIGENOUS
WHAT IS
MEDIA
Indigenous Media also known as community media; this refers to any form of media
utilizing indigenous knowledge that is made and managed by, for, and about the
community. Indigenous knowledge refers to the unusual source of information that is
delivered through people media or through indigenous media.
 TOPIC

INDIGENOUS
WHAT IS
MEDIA
Also known as community media Indigeno
Any form of media that is: us know
 Created and controlled by the community enhance ledge
 For the community s one’s s
ense of
 About community
nationa
 By the community
lity
 TOPIC

INDIGENOUS
FORMS OF
MEDIA
1. Folk or traditional
2. Gathering and social organizations
3. Direct observation
4. Records (written, carved, oral)
5. Oral instruction
INDIGENOUS MEDIA

A newspaper and an online news website (nordis.net) covering the three regions of Norther Luzon (Ilocos,
Cordillera, and Cagayan Valley) According to their website the newspaper comes out every Sunday and the
website is updated a few hours after.

A newspaper that is created by the people of Baguio City. Like the NorDis, they also run an online news
website – Zigzagweekly.net

A weekly publication of opinion and news from Cordillera, Ilocos Region, Cagayan Valley and Central Luzon.
They also utilize a website called northphlitimes.blogspot.com
TOPIC

WHAT IS
LIBRARY
Wherein literary, musical, artistic, or reference books or materials are found and used
by various people but are not for sale.

Books, manuscripts, recordings and films

 TOPIC

WHAT IS
LIBRARY
 Expected to select and provide you content that are easy to access
 Came into existence because of the birth of printing press
 No longer static of limited to purely collecting physical materials for archiving, but has extended to acquiring
new models of[providing information such as the use of digital sources and facilities that utilize media
 Main role is to organize and provide you access to information
 Steward of good information collection
 TOPIC
School Library

College Library
TYPES OF
LIBRARY
University
Library

Academic Library
Library which is attached to academic institutions like schools,
colleges and universities
 TOPIC

TYPES OF
LIBRARY
Public Library
Serves cities and towns of all types
 TOPIC

TYPES OF
LIBRARY
Special Library
Are in specialized environments, such as hospitals, corporations,
museums, military, private business and government
 TOPIC

TYPES OF
LIBRARY
National Library
To serve the preeminent repository of information for that country
LIBRARY

The Library of Congress

The Library of Congress is the largest library in the world
with more than 170 million items.
 TOPIC

WHAT IS
INTERNET
A global computer network providing a variety of information and
communication facilities, consisting of interconnected networks using
standardized communication
 TOPIC

Evaluating information found on the

INTERNET
Authorship
Publishing body
Accuracy
Currency
 TOPIC

Things to consider when evaluating information on the

INTERNET
Reliability
Accuracy
Value
Authority
Timeliness
 TOPIC

Skills in determining the reliability of information on the

INTERNET
Check the author
Check the date of publication
Check citations
Check the domain or owner of the site/page
 .com – commercial
 .edu – educational
 .mil – military
 .gov – government
 .org – nonprofit organization
 TOPIC

WHAT IS
MASS MEDIA
Mass /Social media refers to a wide set of digital media that, though mass
communication, reach a broad audience. A number of channels are used in the
technologies by which this interaction takes place. Via media such as films, radio,
recorded music, or television, broadcast media relay information electronically.
Books
PROS CONS
Transferable Information Environmental issues
Enduring medium Costly or expensive
Magazines and News Papers

PROS CONS
Loyal readership Newspaper valid only for a
Target geographical areas day
Can be shared with others Message can be lost
(because 60% ads)
Magazines have niche
audience
Cinema
PROS CONS
Can be entered in Expensive production
Local/international firm May or may not hold
festivals and competitions interest/attention
Reaches many
demographics literate or
illiterate
Radio
PROS CONS
Trusted medium with loyal Niche market
followers Audience will tune out
Community radio has loyal Difficult to incite action
Background medium
audience interested in
local activities
Nationwide events