mediainformationlitera

cy

Portrayal of Society in
Mass Media
 MASS
MEDIA?
Entertainment and
transmission of information
has influenced the audience to
a certain point that can
manipulate people’s attitude
and opinions.
 COGNITIVE
SCHEMES
It is what gives the
definition of our worldwide
and influenced our social
cognition significantly.
 STEREOTYPES
It represent the opinions
among members of a
specific group about
others.
 Stereotypes also give way to
Adam
creating such stereotypes based
on false information.
TEREOTYPES
It gives and overview of or an easier
grasp of understanding that would
help the individual respond to that
STEREOTYPES in print
 media
Men advertise cars, cigarettes
and business products.

 Women advertise cosmetics,

fashion and domestics.
Racial and racism
 RACIAL- “of relating
to race”
Example: racial identity refers to an
individual’s identification with a
particular racial group.
Racial and racism
 RACISM- “prejudice and
discrimination”
Example: Racism can be explicit (e.g., hate
speech or violence) or implicit (e.g., unconscious
biases or institutional practices that
disproportionately harm certain racial groups).
Racial stereotyping
 It gives us a view of
ethnicity of the
races, their culture,
religion and
nationality.
Racial stereotyping
 It is merely
prejudicial
judgement, assigning
negative qualities to
other groups, which
we could call Racism.
 mediainformationlitera
cy

MEDIA AND INFORMATION

SOURCES
 MEDIA AND INFORMATION
SOURCES

• Resources that serves as means

of communicating to a general,
public audience.
Ex. Tv is a sort of visual media.
 INDIGENOUS MEDIA AND
INFROMATION
a
SOURCES
• It to media outlets, platforms, and content
that are created, managed, and driven by
Indigenous peoples to represent their
cultures, languages, perspectives, and
experiences.
• Ex. The Dead Lands
 INDIGENOUS MEDIA AND
INFROMATION
SOURCES

• It to media outlets, platforms, and content

that are created, managed, and driven by
Indigenous peoples to represent their
cultures, languages, perspectives, and
experiences.
 LIBRARY
• A collection of sources of
information and similar resources,
made accessible to a defines
community for reference or
borrowing.
 TYPES OF BOOKS
1. Non-fiction
• BIOGRAPHY
(reality/truth)
• JOURNALS ( The Diary of Anne Frank)

2. Fiction (imagination)
• The Sun Also Rises
• To Kill a Mockingbird
• Their Eyes Were Watching God
 EXAMPLES OF
INTERNET MEDIA AND
INFORMATION
SOURCES
 WIKIPED
IA
Wikipedia is a free online
encyclopedia that
provides open-access,
crowd-sourced content
on a wide variety of
topics.
JIMMY WALES AND LARRY SANGER
 google
“googol” a mathematical term
for the number represented by
numeral 1 followed by 100
zeroes which means infinite
amount of information on the
web.
 bing
• It is a web search tool
claimed and work by
MICROSOFT.

• It gives assortment of
inquiry administrations,
including web video, picture
 yahoo
• It is web services company that
provides a variety of internet-related
services, including a popular search
engine, news portal, email service, and
various other digital platforms

• Started at Standford university

1994 by Jerry Yang and Filo.
OTHER MEDIA
INFORMATION
SOURCES
 MAGAZIN
ES
• Periodical publication containing
articles and illustrations,
typically covering a particular
subject or are of interest.
 newspape
r
• A printed publication (usually issued
daily or weekly) consisting of folded
unstapled sheets and containing
news, feature articles and
advertisements.
 encyclopedi
a
• A book or set of books
giving information on many
subjects and typically
arranged alphabetically.
 mediainformationlitera
cy

Media and Information

Languages
 Media Language
Denotes how media producers make
meaning about a certain medium
(advertisement, TV show, film, etc.) they
are producing and how they transfer that
meaning to their target audience.
 MEDIA codes and
conventions
(types of media codes)
 Symbolic
codes
The meaning of the product is not based
on the product itself but on the
interpretation of the audience.
• For example, a film with a scene waving a white flag
symbolizes “retreat” or “surrender”. In reality, the audience
who sees someone waving a white flag may interpret it the
same way.
 Symbolic codes
• Setting – time and place
• Mise en scene –everything within
the frame like props, staging, set
design, etc.)
• Acting –portrayal of the actors
• Color – highly connotative
 technical codes
Specific to a media form alone. The
knowledge and connotations of different
camera angles and shots make sense
when looking at films and photographs
but mean nothing outside those forms.
For example: Editing, lighting, camerawork, etc.
 written codes
The formal written language used in
creating a media product.
• Printed language (the text visible with
the media frame)
• Spoken language (the dialogues and
even the lyrics of the song)
MEDIA codes and
conventions
(types of media
conventions)
 Form conventions
Ways in which the types of media codes
are expected to be arranged. For
instance, the title and main casts are
expected to appear at the beginning of a
movie while the credits are expected to
appear at the end.
 story conventions
The basic structures of
narratives. Examples of story
conventions involve narrative
structures, character
constructions, and point of
view.
 genre conventions
The common use of the
elements of narratives such as
the characters, settings, or
themes in a certain type of
media.
Media producers,
stakeholders, and
audience
 The media producers refer to the people
who initiate, plan, and produce media
texts.
 Stakeholders refer to people or
organizations that share the same interests
or intentions.
 The audience is a significant element in
delivering media texts.
 Audience analysis
The process of looking into the
demographics (age, gender,
social status, etc.) and
psychology (values, beliefs,
attitude) of the audience.
 Audience
engagement
The reaction of the audience
to the media text. Different
people react in varied ways to
the same text.
 Audience
expectation
The anticipation of the
audience about the text.
Producers may satisfy or
shatter the audience’s
 Audience foreknowledge
The exact information (not
expectations) which the
audience brings about the
media output.
 Audience identification

The connection built by

the media text to the
audience.
 Audience research

The monitoring of the

audience before, during, and
after the production of the
media text.