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Quarter 3 Lesson 5 Media and Information Languages

This document discusses media and information literacy, focusing on how language and media communicate meaning through various codes and conventions. It differentiates between denotative and connotative meanings and outlines the roles of media producers, stakeholders, and audiences in the creation and interpretation of media content. Key concepts include media codes (symbolic, technical, and written) and conventions (form, story, genre, and technical), which help shape audience understanding and engagement.

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Den Mari
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17 views3 pages

Quarter 3 Lesson 5 Media and Information Languages

This document discusses media and information literacy, focusing on how language and media communicate meaning through various codes and conventions. It differentiates between denotative and connotative meanings and outlines the roles of media producers, stakeholders, and audiences in the creation and interpretation of media content. Key concepts include media codes (symbolic, technical, and written) and conventions (form, story, genre, and technical), which help shape audience understanding and engagement.

Uploaded by

Den Mari
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Media and Information Literacy

Lesson 5: Media and Information Languages


Quarter 3
Media and information literacy involves a full understanding of how information, signs,
symbols, and meanings are being communicated through various media.

As a medium of communication, language is defined as a “system of arbitrary, vocal


symbols that permit all people in a given culture, or other people who have learned the
system of that culture, to communicate or to interact” (Finocchioro, in Jiang, 2010).

Media Language
 Media language refers to the way media products (such as TV shows, films,
advertisements, newspapers, and social media content) communicate meaning
to audiences.
 It allows the audience to convey the meaning of the text through its signs and
symbols. These signs and symbols used in media text do not have a single
meaning.

Denotative Vs. Connotative Meaning


● Denotative meaning refers to the literal, dictionary definition of a word, sign, or
symbol- its explicit meaning without additional interpretation or emotions
attached.
● Connotative meaning refers to the various interpretations that the text suggests
to the audience which are often associated with their culture, values, beliefs, etc.

Media Codes and Conventions


● In interpreting the meaning of the media text, you have to be able to understand
two of the most significant aspects of media and information language – the
codes and conventions.

Media Codes
Media codes are the building blocks used in media (TV, movies, ads, news, etc.) to
create meaning. They help tell stories, set moods, and communicate messages.

Three Types of Media Codes

1. Symbolic Codes
 Symbolic codes are audience-based. These are the visual and audio elements in
media that convey deeper meanings beyond their literal sense.
 The symbolic codes in media include setting, mise en scene, acting and color.

2. Technical Codes
 Technical codes are the production techniques used in media (films, TV shows,
advertisements, etc.) to create meaning and influence how audiences interpret a
message. They include camera work, lighting, sound, editing, and other
visual/audio elements that shape storytelling.

3. Written Codes
 Written codes are the formal written language used in creating a media product.
Media Conventions
Media conventions are the rules, patterns, or common features that media creators
follow to make content recognizable and understandable to audiences.

Four Types of Media Conventions

1. Form Conventions (How Media Is Structured)


These are the rules that different types of media follow in their presentation.

2. Story Conventions (How Stories Are Told)


These are the typical elements used in narratives across media.

3. Genre Conventions (Features Unique To Different Genres)


Each media genre has specific themes, styles, and elements that make it recognizable.

4. Technical Conventions (How Media Is Produced)


These are the technical elements used in filmmaking, TV production, and digital media.

Media Producers, Stakeholders, and Audience

Aside from media language, media practitioners also look into other elements such as
the producers, the stakeholders, and the audience.

Media Producers
A media producer is a person or organization responsible for creating, managing, and
distributing media content such as films, TV shows, advertisements, social media posts,
news, and digital content.

Media Stakeholders
Media Stakeholders refer to people or organizations that share the same interests or
intentions.

Audience
The audience, on the other hand, is a significant element in delivering media texts. All
media texts are made with a target audience in mind. Producers conduct an audience
analysis before coming up with a media text.

Producers also consider the reaction of the audience by looking into the following:

1. Audience Engagement
This refers to the reaction of the audience to the media text. Different people react in
varied ways to the same text.

2. Audience Expectations
This refers to the anticipation of the audience about the text. Producers may satisfy or
shatter the audience’s expectations.

3. Audience Foreknowledge
Audience foreknowledge refers to the information or expectations that the audience has
prior to consuming a piece of media content.

4. Audience Identification
Audience identification refers to the process by which an audience relates to, connects
with, or empathizes with characters, stories, or themes in media content.

5. Audience Placement
Audience placement refers to how media content is positioned or directed toward a
specific group of people, often based on their demographics, interests, or behavior.

6. Audience Research
Audience research is the process of gathering and analyzing data about a media
audience in order to understand their characteristics, preferences, behaviors, and
needs.

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