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Handouts Media and Information Languages

This lesson discusses the codes, conventions, and languages used in media. It explains that media employs more than just words to construct reality, using techniques like camera angles, editing, sound, and dialogue. Media languages are the codes, symbols, and narrative structures that convey meaning to audiences. They include technical elements like shots and lighting as well as symbolic elements like dress and actions. Conventions are standards that govern media behavior, and messages are sent from producers to audiences and other stakeholders.

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Jeandel Bearneza
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63 views3 pages

Handouts Media and Information Languages

This lesson discusses the codes, conventions, and languages used in media. It explains that media employs more than just words to construct reality, using techniques like camera angles, editing, sound, and dialogue. Media languages are the codes, symbols, and narrative structures that convey meaning to audiences. They include technical elements like shots and lighting as well as symbolic elements like dress and actions. Conventions are standards that govern media behavior, and messages are sent from producers to audiences and other stakeholders.

Uploaded by

Jeandel Bearneza
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Media and Information

Literacy

Quarter 1
Lesson: The codes, Conventions and
Languages of Media

1
The codes, Conventions and
WEEK 5
Languages of Media

This lesson deals with the representation of how media is made. It further discusses
what catches your attention in visualizing all the images or motions in the television. In this
lesson, you will know that media employ more than words to construct a more complex reality
of society. Film and broadcast communication use the language of camera, the tools and
techniques of editing, and the power of words—as dialogue and narration—to capture the
world of a story, deliberately making choices on what and what not to include, what to
highlight, and what

WHAT IS LANGUAGE AND MEDIA LANGUAGES?

• Language - pertains to the technical and symbolic ingredients or codes and conventions
thatmedia and information professionals may select and use in an effort to communicate
ideas, information and knowledge.

• Media Languages - codes, conventions, formats, symbols and narrative structures that
indicatethe meaning of media messages to an audience.

Example of Media and Information Languages:

Symbol Meaning/Purpose

Facebook - social media

Traffic Sign - Do not enter

Sports - Time out

Others

• Technical codes include sound, camera angles, types of shots and lighting. They may
include, forexample, ominous music to communicate danger in a feature film, or high-angle
camera shots tocreate a feeling of power in a photograph.

• Symbolic codes include the language, dress or actions of characters, or iconic symbols that
are easily understood. For example, a red rose may be used symbolically to convey
romance, or a clenched fist may be used to communicate anger.

• Convention - In the media context, it refers to a standard or norm that acts as a rule or
governing behavior.

• Messages - the information sent from a source to a receiver.

• Audience - the group of consumers for whom a media message was constructed as well
2
asanyone else who is exposed to the message.

• Producers - People engaged in the process of creating and putting together media content
tomake a finished media product.

• Other stakeholders - Libraries, archives, museums, internet and other relevant information
providers.

NOTE:

• Form/Style can also pertain to tone, mood, color, font types, space, speed, direction, balance,
repetition, emphasis, movement, rhythm, unity, contrast, hierarchy, contrast, proportion,
alignment, proximity, pattern, others.

• Medium/Format can also pertain to the platform that the learners would be presenting their
output (i.e., handwritten, blogs, presentation, others).

Resources:

Heinich, R., Molenda, M., Russel, J. & Smaldino, S. (1999). Instructional Media and
Technologies for Learning, 6th ed. NJ: Prentice Hall, Inc.

Wilson, Carolyn; Grizzle, Anton; Tuazon, Ramon; Akyempong; Kwane; Cheung, Chi-Kim
(2011). Media and Information Literacy: Curriculum for Teachers. UNESCO Press ISBN 978-
92-3-104198-3 (EN); 978-959-18-07; 978-959-18-0787-8 (ES)

https://www.google.com/search?q=MIL+Design+Framework&hl=en&tbm=isch&source=iu&ic
tx=1&fir=Ev3EUPzz1HT_KM%252CFPsLFTFvWAN3gM%252C_&vet=1&usg=AI4_-
kRjVSBlStOkpeOEyvqkS1eeIzedFQ&sa=X&ved=2ahUKEwil3b2KqvHxAhXM7WEKHS0WA
hcQ9QF6BAgREAE&biw=1364&bih=697#imgrc=R174cj9267Jq6M

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