0% found this document useful (0 votes)
11 views31 pages

Robbinscoulter Fom10 Inppt 01

Principles Of Marketing

Uploaded by

Arun Korath
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
0% found this document useful (0 votes)
11 views31 pages

Robbinscoulter Fom10 Inppt 01

Principles Of Marketing

Uploaded by

Arun Korath
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 31

Fundamentals of Management

Tenth Edition

Chapter 1
Managers and
Management

Copyright © 2017, 2015, 2013 Pearson Education, Inc. All Rights Reserved.
Learning Objectives
1.1 Tell who managers are and where they work.
1.2 Define management.
1.3 Describe what managers do.
1.4 Explain why it’s important to study management.
1.5 Describe the factors that are reshaping and redefining
management.

Copyright © 2017, 2015, 2013 Pearson Education, Inc. All Rights Reserved.
Learning Objective 1.1
Tell who managers are and where they work.

Copyright © 2017, 2015, 2013 Pearson Education, Inc. All Rights Reserved.
Who Are Managers? Where Do They
Work?
Organization
• A deliberate arrangement of people brought together to
accomplish a specific purpose
Common Characteristics of Organizations
1.Goals, which express the distinct purpose of a particular
organization
2. People, who make decisions and engage in work
activities to reach the organization’s goals, and
3. structure, which systematically defines and limits its
members’ behavior.

Copyright © 2017, 2015, 2013 Pearson Education, Inc. All Rights Reserved.
Exhibit 1-1 Three Characteristics of
Organizations

Copyright © 2017, 2015, 2013 Pearson Education, Inc. All Rights Reserved.
How Are Managers Different from
Nonmanagerial Employees?
Nonmanagerial Employees
• Work directly on tasks
• Not responsible for overseeing others’ work
Managers
• Direct and oversee the activities of others
• May have work duties not related to overseeing others

Copyright © 2017, 2015, 2013 Pearson Education, Inc. All Rights Reserved.
Exhibit 1-2 Management Levels

Copyright © 2017, 2015, 2013 Pearson Education, Inc. All Rights Reserved.
What Titles Do Managers Have?
Top Managers
• Make decisions about the direction of an organization
Middle Managers
• Manage other managers
First-line Managers
• Direct nonmanagerial employees
Team Leaders
• Manage activities of a work team

Copyright © 2017, 2015, 2013 Pearson Education, Inc. All Rights Reserved.
Learning Objective 1.2
Define management.

Copyright © 2017, 2015, 2013 Pearson Education, Inc. All Rights Reserved.
What Is Management?
The process of getting things done effectively and
efficiently, with and through people.
• Effectiveness: Doing the right things
• Efficiency: Doing things right

Copyright © 2017, 2015, 2013 Pearson Education, Inc. All Rights Reserved.
Exhibit 1-3 Efficiency and
Effectiveness

Copyright © 2017, 2015, 2013 Pearson Education, Inc. All Rights Reserved.
Is the Manager’s Job Universal? (1 of 4)
• Level in the Organization
• Size of the Organization
• Profit vs. Not-for-profit
• National Borders

Copyright © 2017, 2015, 2013 Pearson Education, Inc. All Rights Reserved.
Is the Manager’s Job Universal? (2 of 4)
Exhibit 1-6 Management Activities by Organizational Level
1. Level in the Organization

Source: Based on T. A. Mahoney, T. H. Jerdee, and S. J. Carroll, “The Job(s) of


Management,” Industrial Relations 4, no. 2 (1965), p. 103.
Copyright © 2017, 2015, 2013 Pearson Education, Inc. All Rights Reserved.
Is the Manager’s Job Universal? (3 of 4)
Exhibit 1-7 Managerial Roles in Small and Large Businesses
2. Size of the Organization

Source: Based on J. G. P. Paolillo, “The Manager’s Self-Assessments of Managerial Roles: Small vs. Large
Firms,” American Journal of Small Business (January–March 1984), pp. 61–62.

Copyright © 2017, 2015, 2013 Pearson Education, Inc. All Rights Reserved.
Is the Manager’s Job Universal? (4 of 4)
Profit vs. Not-for-profit: The most important difference between
the two is how performance is measured. Profit, or the “bottom line,” is
an unambiguous measure of a business organization’s effectiveness.
Not-for-profit organizations don’t have such a universal measure, making
performance measurement more difficult. But even not-for-profit
organizations need to make money to continue operating.

National Borders:If management concepts were transferable across


countries, they would apply universally in all parts of the world. However,
research shows that while concepts transfer easily among many English-
speaking countries, management concepts will likely need to be modified
when dealing with India, China, Chile, or other countries with economic,
political, social, or cultural environments that differ from those of the so-
called free-market democracies.

Copyright © 2017, 2015, 2013 Pearson Education, Inc. All Rights Reserved.
Learning Objective 1.3
Describe what managers do.

Copyright © 2017, 2015, 2013 Pearson Education, Inc. All Rights Reserved.
What Do Managers Do?
Ways to Look at What Managers Do
• Four Functions Approach
• Management Roles Approach
• Skills and Competencies

Copyright © 2017, 2015, 2013 Pearson Education, Inc. All Rights Reserved.
Four Functions Approach
Exhibit 1-4 Four Management Functions
• Planning
• Organizing
• Leading
• Controlling

Copyright © 2017, 2015, 2013 Pearson Education, Inc. All Rights Reserved.
Exhibit 1-5 Management Roles
Approach

Source: Based on Mintzberg, Henry, The Nature of Managerial Work,


1st edition, © 1973.
Copyright © 2017, 2015, 2013 Pearson Education, Inc. All Rights Reserved.
Which Approach Takes the Prize?

Functions 

Roles

Copyright © 2017, 2015, 2013 Pearson Education, Inc. All Rights Reserved.
What Skills Do Managers Need?

Source: Simon/Fotolia
Copyright © 2017, 2015, 2013 Pearson Education, Inc. All Rights Reserved.
Learning Objective 1.4
Explain why it’s important to study management.

Copyright © 2017, 2015, 2013 Pearson Education, Inc. All Rights Reserved.
Why Study Management? (1 of 2)
We all have a vested interest in improving how
organizations are managed.

Copyright © 2017, 2015, 2013 Pearson Education, Inc. All Rights Reserved.
Why Study Management? (2 of 2)
Most people will either manage or be managed.

Studying management provides knowledge about


managerial skills and responsibilities, how organizations
function, and how people behave in the workplace.

Copyright © 2017, 2015, 2013 Pearson Education, Inc. All Rights Reserved.
Learning Objectives 1.5
Describe the factors that are reshaping and redefining
management.

Copyright © 2017, 2015, 2013 Pearson Education, Inc. All Rights Reserved.
Welcome to the New World of
Management!
Changing Workplaces + Changing Workforce

Managers today are dealing with changing workplaces, a changing


workforce, global economic and political uncertainties, and changing
technology. Distributed labor companies are changing the face of temporary
work. Some 30-45 percent of the world’s work force works from home or are
virtual employees. More and more businesses are relying on apps and
mobile-enhanced Websites to run their businesses.

Managers everywhere are likely to have to manage in changing


circumstances, which means that how managers manage is changing. We
will now look at four specific changes that are increasingly important to
organizations and managers everywhere: customers, innovation, social
media, and sustainability.

Copyright © 2017, 2015, 2013 Pearson Education, Inc. All Rights Reserved.
Why Are Customers Important?
Consistent, high-quality customer service is essential to
survival.

Copyright © 2017, 2015, 2013 Pearson Education, Inc. All Rights Reserved.
Why Is Innovation Important?
“Nothing is more risky than not innovating.”

In today’s challenging environment, innovation is critical and


managers need to understand what, when, where, how, and why
innovation can be fostered and encouraged throughout an
organization. Managers need to be personally innovative and to
encourage their employees to be innovative.

Copyright © 2017, 2015, 2013 Pearson Education, Inc. All Rights Reserved.
Importance of Social Media
Connecting with customers: More than a billion people use social
media platforms like Facebook, Twitter, YouTube, LinkedIn, etc.
Managers need to understand and manage the power of social
media, because employees use them for both personal and work
purposes.

• Managing human resources: More and more businesses are


turning to social media not just as a way to connect with
customers but also as a way to manage their human resources
and tap into their innovation and talent. But it’s not without its
perils. Managers need to remember that social media is a tool
that needs to be managed to be beneficial.

Copyright © 2017, 2015, 2013 Pearson Education, Inc. All Rights Reserved.
Managers Matter!
Employee productivity, loyalty, and engagement hinge
on employee/manager relationships.

Copyright © 2017, 2015, 2013 Pearson Education, Inc. All Rights Reserved.
Copyright

Copyright © 2017, 2015, 2013 Pearson Education, Inc. All Rights Reserved.

You might also like

pFad - Phonifier reborn

Pfad - The Proxy pFad of © 2024 Garber Painting. All rights reserved.

Note: This service is not intended for secure transactions such as banking, social media, email, or purchasing. Use at your own risk. We assume no liability whatsoever for broken pages.


Alternative Proxies:

Alternative Proxy

pFad Proxy

pFad v3 Proxy

pFad v4 Proxy