TOPIC –

Do a PESTLE
and SWOT
Analysis of a
Company
 PESTLE and
SWOT Analysis
of
GOOGLE
PROJECT
PROPOSAL
INTRODUCTION
The purpose of this project is to conduct a
comprehensive PESTLE (Political, Economic,
Social, Technological, Legal, and Environmental)
analysis and
SWOT (Strengths, Weaknesses, Opportunities,
and Threats) analysis of GOOGLE INDIA
PRIVATE LIMITED.

This analysis will provide valuable insights into the

internal and external factors affecting the company's
operations and help in understanding its current
position in the market.
PESTLE Analysis
Definition of PESTLE Analysis:
PESTLE analysis is a strategic framework used to
assess the external macro-environmental factors that
can impact an organization or a project. It stands for
Political, Economic, Social, Technological, Legal,
and Environmental factors.

Purpose of PESTLE Analysis:

Identify external factors affecting business or project

objectives.
Anticipate potential opportunities and threats.
Inform strategic decision-making and risk
management.
SWOT ANALYSIS
Definition of SWOT Analysis:
SWOT analysis is a strategic planning tool used to
identify and evaluate the Strengths, Weaknesses,
Opportunities, and Threats involved in a project or
business venture. It involves assessing the internal and
external factors that may impact the success of an
endeavour.
Purpose of SWOT Analysis:
SWOT analysis serves as a strategic tool for organizations
to assess internal strengths and weaknesses alongside
external opportunities and threats. This analysis aids in
strategic planning , risk management, and performance
evaluation, empowering organizations to proactively address
weaknesses and threats in their environment.
OBJECTIVES
 To analyse the political factors impacting the operations of
GOOGLE.
 To evaluate the economic environment and its influence on the
company's performance.
 To assess the social and cultural factors affecting consumer
behaviour
and market trends.
 To identify technological advancements that could impact the
company's
products or services.
 To examine the legal and regulatory landscape in which
the company
operates.
 To investigate environmental factors that may affect the
company's
sustainability efforts.
EXPECTED OUTCOMES
 A comprehensive understanding of the internal and
external factors
influencing the company's performance.

 Identification of strategic areas for improvement and

potential
opportunities for growth.

 Recommendations for mitigating threats and

leveraging strengths to enhance the company's
competitive position in the market.
ABOUT GOOGLE
Google is a multinational technology company renowned for its
innovative products and services, including its dominant search
engine, cloud computing solutions, advertising technologies, and
mobile operating system.

Founded in 1998 by Larry Page and Sergey Brin while they

were Ph.D. students at Stanford University, Google has since
become a driving force in shaping the digital landscape,
continuously expanding its offerings to encompass artificial
intelligence, virtual reality, and other cutting-edge technologies.

With a mission to organize the world's information and make it

universally accessible and useful, Google remains at the forefront
of technological advancement, influencing how billions of people
interact with information and technology on a daily basis.
PROGRESS MADE
In our journey thus far, significant progress has been achieved in
shaping our project on the SWOT and PESTLE analysis of
Google.
We've meticulously crafted a comprehensive project proposal
outlining our objectives, methodologies, and expected outcomes.

Our objectives centre on dissecting Google's internal strengths and

weaknesses, as well as exploring the external factors influencing its
operations. With a clear focus on the SWOT and PESTLE
frameworks, we've made substantial headway in understanding
Through
Google's detailed
strategicresearch and analysis, we've identified key areas
landscape
of focus and formulated a roadmap to delve deeper into each
aspect. This progress sets a solid foundation for our project,
that will not only enrich our understanding of Google but also
provide actionable recommendations for its future endeavors.
SEMINAR - 2
SWOT Analysis of
GOOGLE
 Strengths:
Market Dominance: Google has a dominant position in
the search engine market with over 90% market share
globally.

Brand Recognition: Google is one of the most

recognized and trusted brands in the world.

Diverse Product Portfolio: Google offers a wide range

of products and services, including Google Search,
YouTube, Google Cloud, and more.

Large User Base: Billions of users rely on Google’s

 Weakness:
Overdependence on Advertising: A significant
portion of Google’s revenue comes from advertising,
making it vulnerable to changes in the digital
advertising market.

Privacy Concerns: Google has faced criticism and

legal challenges related to data privacy and user
tracking, which can affect its reputation and user trust.

Product Failures: Not all Google products have been

successful (e.g., Google Glass, Google+, etc.), indicating
that innovation does not always guarantee market
success.
 Opportunities:

Expansion in Emerging Markets: Google has significant

opportunities to grow its user base and services in
emerging markets.

Diversification: Exploring new business areas such as

autonomous vehicles (Waymo), healthcare (Google
Health), and smart home technology can provide new
revenue streams.

5G and Internet of Things (IoT): Leveraging 5G

technology and the growing IoT market can create new
opportunities for Google’s products and services.
 Threats:
Intense Competition: Google faces strong
competition from other tech giants like Apple,
Microsoft, Amazon, and Facebook, as well as new
entrants in various segments.

Regulatory and Legal Challenges: Ongoing and

future regulatory challenges, including antitrust cases
and data protection laws, can impact Google’s business
operations and profitability.

Changing Consumer Preferences: Rapid changes in

technology and consumer preferences require Google
PESTLE Analysis of
GOOGLE
 Political Factors:

 Government regulations: Google operates in

various countries, and changes in government
regulations regarding data privacy, internet
censorship, taxation, and antitrust laws can impact
its operations.

 Government surveillance: Increased government

surveillance and data access requests can affect
user trust and raise concerns about privacy,
potentially impacting Google's reputation.
 Economic Factors:

 Economic conditions: Economic downturns can

affect advertising budgets, impacting Google's
revenue from its advertising services such as
Google Ads.

 Currency exchange rates: As a multinational

company, fluctuations in currency exchange rates
can impact Google's revenue and profitability in
different regions.
 Social Factors:
 User preferences and behaviors: Changes in
user preferences towards online search, social
media, and digital advertising can influence
Google's market share and revenue.

 Public perception: Google's handling of issues

such as user privacy, misinformation, and
content moderation can impact its brand image
and user trust.
 Technological Factors:
 Rapid technological advancements: Google
operates in a highly competitive and rapidly
evolving technology industry. Continuous
innovation is crucial for maintaining its
competitive edge.

 Data security and privacy: With increasing

concerns about data security and privacy,
Google must invest in robust security measures
and comply with regulations like GDPR to
protect user data.
 Legal Factors:

 Antitrust regulations: Google faces

scrutiny from antitrust regulators globally
due to its dominant market position in areas
such as online search and digital advertising.

 Intellectual property laws: Google's

success depends on its ability to protect its
intellectual property and avoid infringing on
the patents and copyrights of others.
 Environmental Factors:
 Energy consumption: Google operates large data
centers that consume significant amounts of energy.
It has committed to using renewable energy to
power its operations and reduce its carbon
footprint.

 Environmental regulations: Compliance with

environmental regulations regarding waste
disposal, energy consumption, and emissions can
impact Google's operations and expansion plans.
CONCLUSION
The SWOT and PESTLE analysis of Google reveals a nuanced
understanding of the company's internal dynamics and external
factors influencing its operations.

Google's strengths, including its strong brand image and

innovative technology portfolio, position it well to capitalize on
opportunities in expanding markets and technological
advancements.

However, challenges such as regulatory scrutiny and privacy

concerns underscore the need for strategic adaptation. By
leveraging its strengths to mitigate weaknesses and navigate
threats, Google can sustain its competitive edge and continue to
drive innovation in the global tech landscape.
THANK YOU

- KANISHKA
MAHAJAN