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Print Media Introduction: Pushker Srivastava

This document provides an introduction to print media. It discusses the role and tools of media, including newspapers, magazines, journals, and pamphlets. It defines journalism and what constitutes news, noting that news should be timely, interesting to many people, and stimulate readers. The document outlines some truths about news, such as it is never entirely objective and tends to favor the powerful and famous. It discusses the principles of media writing, including following the inverted pyramid structure and the five Ws and one H (who, what, when, where, why, how). The document concludes with assignments related to writing letters to the editor, compiling a table of newspapers, conducting a content analysis, and drafting news headlines.

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126 views12 pages

Print Media Introduction: Pushker Srivastava

This document provides an introduction to print media. It discusses the role and tools of media, including newspapers, magazines, journals, and pamphlets. It defines journalism and what constitutes news, noting that news should be timely, interesting to many people, and stimulate readers. The document outlines some truths about news, such as it is never entirely objective and tends to favor the powerful and famous. It discusses the principles of media writing, including following the inverted pyramid structure and the five Ws and one H (who, what, when, where, why, how). The document concludes with assignments related to writing letters to the editor, compiling a table of newspapers, conducting a content analysis, and drafting news headlines.

Uploaded by

Amandeep Singh
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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Print media Introduction

Pushker Srivastava
B.Tech., MBA, PGDCA, MMC, Ph.D. Ex. Production Manager, SAIL, Ministry of Steel, Govt. of India

Corporate Trainer & Consultant (IT & Digital Media) Director (Projects) City360 News Network Chief Advisor Ceasefire Executive Editor - MPTV
Visiting Professor Indian Institute of Mass Communication University of Delhi GGS IP University

Corporate Trainer Indian Armed Forces Indian Information Service Ministry of External Affairs

Print media Introduction


Role of Media
Information
Education Entertainment

Persuasion
Generate awareness Integration convergence Debates and discussions

Print media Introduction


Tools of media

Newspapers
Magazines & books Journals & periodicals Pamphlets and leaflets brochures Throwaways / inserts

Print media Introduction


Journalism literature in hurry and is derived from the word JOURNAL A journal has three characteristics A fixed format

Definite periodicity
Defined content

Journals carrying news-daily or weekly newspapers and news magazines occupy place of pride in the world of print media.

Print media Introduction


What is news? NEWS is every information received from all the four directions News is anything timely that interests maximum percentage of the society, and the best news is that has the greatest interest News is usually stimulating information from which a reader derives satisfaction or stimulation News is the timely report of facts or opinion that hold interest or importance or both for a considerable number of people

Print media Introduction


What makes news? Big names Adventures Conflict Proximity Pathos Odd and unusual

Humour
Human interest stories Something revealed / suppressed

Print media Introduction


Some truths about news News / information is given out with a purpose News is never entirely objective News is never value free News like water has a tendency to seep out

Like air, news has a tendency to flow in all directions


While basics may remain unchanged, news changes with time and place

News travels from top to bottom


News is slave to the technology

Print media Introduction


Some truths about news News is no believer in equality. It is pro-big and pro-rich and tends to develop a close nexus with The successful The powerful

The moneyed
The famous News is an essential element in the practice of statecraft. It plays an important role in Politics and public affairs, Administration, Foreign policy, strategic affairs, Economy, Implications

Print media Introduction


What a reported message / story should contain Five Ws & one H

What happened
When it happened Why it happened Who were involved Where it happened and

How it happened

Print media Introduction


Principles of media writing The news reporting is always done in inverted pyramid style i.e. the most important information covering all the Ws and H there in the introductory paragraph.
Introduction
Further details More details
Some more details

Print media Introduction


Planning a write-up requires Research Footwork (field work) Finding out the best sources of information gathering

Concept of the central idea


Structure of the piece / story

What you have to write should be of interest to the readers. This is the essential to all media writing and also the first principle of communication.

Print media Introduction


Assignment 1.
Please write a letter to Editor (any national newspaper) citing about the civic problems in your area.

Assignment 2.
Make a table of All the important national / regional newspapers in English and Hindi / regional language (cover all the states) with name of their Chief-Editor, address / contact numbers, and place of publication.

Assignment 3.
Content analysis of newspapers. This is a group exercise.

Assignment 4.
Write important news headlines of prominent TV news channels and give your own sequence for the first page of the newspaper as if you are the editor and making the main lead, second, third, fourth, and so on.

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