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Lesson 2 Evolution of Media

The document outlines the evolution of media through four distinct ages: Pre-Industrial, Industrial, Electronic, and Information Age. It highlights the characteristics, advantages, and disadvantages of each period, emphasizing the importance of adapting to changes in media. The lesson aims to help learners appreciate the historical context of media and its impact on communication.

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ralph domingo
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11 views51 pages

Lesson 2 Evolution of Media

The document outlines the evolution of media through four distinct ages: Pre-Industrial, Industrial, Electronic, and Information Age. It highlights the characteristics, advantages, and disadvantages of each period, emphasizing the importance of adapting to changes in media. The lesson aims to help learners appreciate the historical context of media and its impact on communication.

Uploaded by

ralph domingo
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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The

Evolution
of Media
LESSON OBJECTIVES:
The learners will be able to…
A. Identify the different forms of media that existed and
evolved through time;
B. Compare and contrast the different periods of media
evolution in terms of characteristics and
advantages/disadvantages;
C. Appreciate the value of embracing change and
learning how to responsibly live with it.
1
PRE-
INDUSTR
IAL AGE
1 PRE-INDUSTRIAL
AGE
“You are someone who is living
during the pre-industrial times, no
technology, no any other medium of
communications. One day, in the middle
of a journey, you lost your way. How are
you going to let your comrades know
where to find you?”
PRE-INDUSTRIAL AGE
PRE-INDUSTRIAL AGE

CHAUVET CAVE, France


(35,000 BC)
PRE-INDUSTRIAL
PETROGLYPHS PARIETAL ART
AGE
PRE-INDUSTRIAL
BODY ART CL AY TABLETS
AGE
PRE-INDUSTRIAL
AGE(MAYAN) ACTA DIURNA
CODEX
(ROM E)
PRE-INDUSTRIAL
DIBAO (CHINA) PAPYRUS (EGYPT)
AGE
2
INDUSTRIAL
AGE
2 INDUSTRIAL
AGE“You are someone who is living
during the industrial age, no cellphone
but there were telegraph that can
transmit message. One day, in the
middle of a journey, you lost your way.
How are you going to let your
comrades know where to find you?”
INDUSTRIAL AGE
INDUSTRIAL AGE
“PRINTING
PRESS”

•
•
INDUSTRIAL AGE

TYPEWRITER
• Used for typing
letters and
numbers
• Provided uniform
formats
INDUSTRIAL AGE

NEWSPAPER (1640)
“THE LONDON
GAZETTE”
INDUSTRIAL AGE
“T HE LARGE
BOX”
a system that turns
sound waves into
electrical signals so
that sound can be
transmitted over long
INDUSTRIAL AGE
“MORSE TELEGRAPH”
INDUSTRIAL AGE
MOTION PICTURES
W hat’s in th is
photo?
TITANI
C 706
If the Titanic sank
today, in what
format would
people receive or
read the news?
TRADITIONAL TO N E W
MEDIA
2. INDUSTRIAL 3. ELECTRONIC
AGE AGE

1. PRE-INDUSTRIAL 4. INFORMATION
AGE AGE
3
ELECTRONIC
AGE
3 ELECTRONIC
AGE “You are someone who is living
during the electronic age with radio,
television, and not-so upgraded medium
of communications. One day, in the
middle of a journey, you lost your way.
How are you going to let your comrades
know where to find you?”
ELECTRONIC AGE
The electronic age started when
people utilized the power of electricity that
made electronic devices like transistor
radio and television work. The creation of
the transistor piloted the rise of the
electronic age. The power of transistors
was used in radio, electronic circuits, and
early computers. In this period, people
ELECTRONIC AGE

BELL LABS RESEARCHERS TRANSISTORS


John Bardeen, William Shockley, Serves as the braincells
Walter Brattain of modern electronic
devices
ELECTRONIC AGE
PHOTOGRAP
HY
ELECTRONIC AGE
POST-MORTEM PHOTOGRAPHY
ELECTRONIC AGE
“RADIO” 1 8 9 6

• wireless telegraph
ELECTRONIC AGE

“TELEVISION”
- Philo Farnsworth-
• Sept. 7, 1927
• Uses electronic
signals to produce
images on a video
screen
ELECTRONIC AGE
Television 1941
Farnsworth, Takayanagi, Baird, and Jenkins
ELECTRONIC AGE
“COMPUTER”
Charles Babbage
ELECTRONIC AGE
“COMPUTER”
ELECTRONIC AGE
“CELLPHONE” (1973)
4
INFORMATION
AGE
4 INFORMATION
AGE
“You are someone who is living
in these time of information age.
One day, in the middle of a journey,
you lost your way. How are you
going to let your comrades know
where to find you?”
INFORMATION AGE
WEB BROWSERS/
SEARCH ENGINES
BLOGGING
•

•
VLOGGING
•

•
SOCIAL MEDIA
DIGITAL GAMES
•
VIRTUAL REALITY
SO WHAT?
“Understanding the past helps us
navigate the present and
anticipate the future.”
As media evolves, so do our responsibilities as consumers and
creators…
ANY QUESTIONS OR CLARIFICATIONS?
Don’t hesitate to ask questions.
LET’S TRY
FILL IT OUT!
DATA RETRIEVAL:
Complete the table below by
providing examples of media in each
column.
GENERALIZATION:
How do you think the media
has changed through the years?
Compare and contrast the
different periods of media
evolution in terms of
characteristics and advantages or
disadvantages.
EN
D

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