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Free SWOT Analysis Template

This document provides a template for conducting a SWOT (strengths, weaknesses, opportunities, threats) analysis. It lists examples of internal and external factors that could be considered for each of the four quadrants of a SWOT analysis: strengths, weaknesses, opportunities, threats. These factors cover a wide range of business and market considerations including competitors, markets, resources, finances, processes and more. The template prompts the user to state what is being assessed and reminds that criteria can apply to multiple quadrants depending on the specific situation being analyzed.

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reza tavayef
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81 views1 page

Free SWOT Analysis Template

This document provides a template for conducting a SWOT (strengths, weaknesses, opportunities, threats) analysis. It lists examples of internal and external factors that could be considered for each of the four quadrants of a SWOT analysis: strengths, weaknesses, opportunities, threats. These factors cover a wide range of business and market considerations including competitors, markets, resources, finances, processes and more. The template prompts the user to state what is being assessed and reminds that criteria can apply to multiple quadrants depending on the specific situation being analyzed.

Uploaded by

reza tavayef
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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strengths weaknesses

opportunities threats
criteria examples
Market developments?
Competitors' vulnerabilities?
Industry or lifestyle trends?
Technology development and
innovation?
Global influences?
New markets vertical hori!ontal?
Niche target markets?
Geographical e"port import?
New #$%'s?
Tactics& eg surprise ma'or
contracts?
(usiness and product development?
Information and research?
%artnerships agencies distribution?
)olumes production economies?
$easonal weather fashion
influences?
criteria examples
*isadvantages of proposition?
Gaps in capabilities?
+ack of competitive strength?
,eputation presence and reach?
-inancials?
.wn known vulnerabilities?
Timescales deadlines and
pressures?
Cashflow start/up cash/drain?
Continuity supply chain
robustness?
0ffects on core activities
distraction?
,eliability of data plan
predictability?
Morale commitment leadership?
1ccreditations etc?
%rocesses and systems etc?
Management cover succession?
criteria examples
%olitical effects?
+egislative effects?
0nvironmental effects?
IT developments?
Competitor intentions / various?
Market demand?
New technologies services ideas?
)ital contracts and partners?
$ustaining internal capabilities?
.bstacles faced?
Insurmountable weaknesses?
+oss of key staff?
$ustainable financial backing?
0conomy / home abroad?
$easonality weather effects?
criteria examples
1dvantages of proposition?
Capabilities?
Competitive advantages?
#$%'s 2uni3ue selling points4?
,esources 1ssets %eople?
0"perience knowledge data?
-inancial reserves likely returns?
Marketing / reach distribution
awareness?
Innovative aspects?
+ocation and geographical?
%rice value 3uality?
1ccreditations 3ualifications
certifications?
%rocesses systems IT
communications?
Cultural attitudinal behavioural?
Management cover succession?
%hilosophy and values?
SWOT Analysis Template
$tate what you are assessing here 555555555555555555555555555555555555555555555555555555555555555555555555555555555555555555555555555555555555
2This particular e"ample is for a new business opportunity6 Many criteria can apply to more than one 3uadrant6 Identify criteria appropriate to your own $7.T situation64
8 1lan Chapman 9::;/:<6 -ree working file 2doc4 version and information about $7.T analysis methods are available at www6businessballs6com=swotanalysisfreetemplate6htm6
This is a free resource from www6businessballs6com which contains lots more useful tools diagrams and materials6 Not to be sold or published6

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