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SWOT Analysis Template: Strengths Good Weaknesses

This document provides a template for conducting a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis. It lists examples of criteria that could be analyzed for each quadrant of a SWOT analysis for a new business opportunity. The strengths criteria examples include advantages of the proposition, capabilities, competitive advantages, resources, experience, and financial reserves. Weaknesses examples cover disadvantages, gaps in capabilities, reputation, and financials. Opportunities examples include market developments, trends, new markets, and partnerships. Threats examples cover political/legislative effects, competitor intentions, market demand, and the economy. The document notes that many criteria could apply to more than one quadrant and that users should

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128 views2 pages

SWOT Analysis Template: Strengths Good Weaknesses

This document provides a template for conducting a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis. It lists examples of criteria that could be analyzed for each quadrant of a SWOT analysis for a new business opportunity. The strengths criteria examples include advantages of the proposition, capabilities, competitive advantages, resources, experience, and financial reserves. Weaknesses examples cover disadvantages, gaps in capabilities, reputation, and financials. Opportunities examples include market developments, trends, new markets, and partnerships. Threats examples cover political/legislative effects, competitor intentions, market demand, and the economy. The document notes that many criteria could apply to more than one quadrant and that users should

Uploaded by

PrasannakumarKp
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
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SWOT Analysis Template

Situation being analysed: _________________________________________________________________


This SWOT example is for a new business opportunity. Many criteria can apply to more than one
quadrant. dentify criteria appropriate to your own SWOT situation.
criteria examples
!d"antages of
proposition#
$apabilities#
$ompetiti"e
ad"antages#
%S&'s (unique selling
points)#
*esources+ !ssets+
&eople#
,xperience+ -nowledge+
data#
.inancial reser"es+
li-ely returns#
Mar-eting / reach+
distribution+
awareness#
nno"ati"e aspects#
0ocation and
geographical#
&rice+ "alue+ quality#
!ccreditations+
quali1cations+
certi1cations#
&rocesses+ systems+ T+
communications#
$ultural+ attitudinal+
beha"ioural#
Management co"er+
succession#
&hilosophy and "alues#
Strengths
Good
Good
Good
Good
Good
Good
Weaknesses
Low
Low
Low
Low
criteria examples
2isad"antages of
proposition#
3aps in capabilities#
0ac- of competiti"e
strength#
*eputation+ presence
and reach#
.inancials#
Own -nown
"ulnerabilities#
Timescales+ deadlines
and pressures#
$ash4ow+ start/up
cash/drain#
$ontinuity+ supply
chain robustness#
,5ects on core
acti"ities+ distraction#
*eliability of data+ plan
predictability#
Morale+ commitment+
leadership#
!ccreditations+ etc#
&rocesses and systems+
etc#
Management co"er+
succession#
criteria examples
Mar-et de"elopments#
$ompetitors'
"ulnerabilities#
ndustry or lifestyle
trends#
Technology
de"elopment and
inno"ation#
3lobal in4uences#
6ew mar-ets+ "ertical+
hori7ontal#
6iche target mar-ets#
3eographical+ export+
import#
6ew %S&'s#
Tactics: eg+ surprise+
ma8or contracts#
9usiness and product
de"elopment#
nformation and
research#
&artnerships+ agencies+
distribution#
:olumes+ production+
economies#
Seasonal+ weather+
fashion in4uences#
Opportunities
High
Positie
Positie
threats criteria examples
&olitical e5ects#
0egislati"e e5ects#
,n"ironmental e5ects#
T de"elopments#
$ompetitor intentions /
"arious#
Mar-et demand#
6ew technologies+
ser"ices+ ideas#
:ital contracts and
partners#
Sustaining internal
capabilities#
Obstacles faced#
nsurmountable
wea-nesses#
0oss of -ey sta5#
Sustainable 1nancial
bac-ing#
,conomy / home+
abroad#
Seasonality+ weather
e5ects#
; !lan $hapman <==>/=?. .ree &2. "ersion of this tool and information about SWOT analysis methods are a"ailable at
www.businessballs.com@swotanalysisfreetemplate.htm. This is a free resource from
www.businessballs.com+ which contains lots more useful tools+ diagrams and materials. 6ot to be sold or
published.

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