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SWOT Analysis Template

This SWOT analysis template provides examples of criteria to consider for the strengths, weaknesses, opportunities, and threats of a new business opportunity. The template lists examples like advantages, capabilities, resources, and marketing reach under strengths, gaps and vulnerabilities under weaknesses, market trends and competitor weaknesses under opportunities, and political, environmental, and competitive threats. It is intended to help identify appropriate criteria for analyzing a specific SWOT situation.

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anandmona
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36 views2 pages

SWOT Analysis Template

This SWOT analysis template provides examples of criteria to consider for the strengths, weaknesses, opportunities, and threats of a new business opportunity. The template lists examples like advantages, capabilities, resources, and marketing reach under strengths, gaps and vulnerabilities under weaknesses, market trends and competitor weaknesses under opportunities, and political, environmental, and competitive threats. It is intended to help identify appropriate criteria for analyzing a specific SWOT situation.

Uploaded by

anandmona
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
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SWOT Analysis Template

Situation being analysed: _________________________________________________________________ This SWOT example is for a new business opportunity. Many criteria can apply to more than one quadrant. Identify criteria appropriate to your own SWOT situation.

Criteria examples
Advantages of proposition? Capabilities? Competitive advantages? USP's (unique selling points)? Resources, Assets, People? Experience, knowledge, data? Financial reserves, likely returns? Marketing - reach, distribution, awareness? Innovative aspects? Location and geographical? Price, value, quality? Accreditations, qualifications, certifications? Processes, systems, IT, communications? Cultural, attitudinal, behavioural? Management cover, succession? Philosophy and values?

Strengths

Weaknesses

Criteria examples
Disadvantages of proposition? Gaps in capabilities? Lack of competitive strength? Reputation, presence and reach? Financials? Own known vulnerabilities? Timescales, deadlines and pressures? Cash flow, start-up cash-drain? Continuity, supply chain robustness? Effects on core activities, distraction? Reliability of data, plan predictability? Morale, commitment, leadership? Accreditations, etc? Processes and systems, etc? Management cover, succession?

Criteria examples
Market developments? Competitors' vulnerabilities? Industry or lifestyle trends?

Opportunities

Threats

Criteria examples
Political effects? Legislative effects? Environmental effects? IT developments?

Technology development and innovation? Global influences? New markets, vertical, horizontal? Niche target markets? Geographical, export, import? New USP's? Tactics: e.g., surprise, major contracts? Business and product development? Information and research? Partnerships, agencies, distribution? Volumes, production, economies? Seasonal, weather, fashion influences?

Competitor intentions various? Market demand? New technologies, services, ideas? Vital contracts and partners? Sustaining internal capabilities? Obstacles faced? Insurmountable weaknesses? Loss of key staff? Sustainable financial backing? Economy - home, abroad? Seasonality, weather effects?

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