Q3. Define Sampling and Types of Sampling Methods? A3. Sampling
Q3. Define Sampling and Types of Sampling Methods? A3. Sampling
SAMPLING
Sampling may be defined as the selection of some parts of an aggregate or totality on the basis of which a judgment or inference about the aggregate or totality is made. In other words, it is the process of obtaining information about an entire population by examining only part of it.
NEED FOR SAMPLING:1. Sampling saves time and money. 2. It is usually less expensive and produces results at a relatively faster speed. 3. It enables more accurate measurement for a sample study and it is conducted by trained and experienced investigators. 4. It usually enables to estimate the sampling errors and thus assist in obtaining information concerning some characteristics of the population.
TYPES OF SAMPLING
1. Probability sampling: - It is a method of sampling in which each element has an equal
chance to get selected. Types of probability sampling :
Simple random sampling Systematic sampling Stratified sampling Cluster sampling Multistage sampling (i) Simple Random Sampling
In this method each item of the data ( population) has the same probability of being selected in the sample. The selection is usually made with the help of random numbers. E.g.; suppose there are N=850 students in a school from which a sample of n=10 students is to be taken. The students are numbered from 1 to 850. Since our data runs into three digits we use random numbers that contain three digits. All numbers exceeding 850 are ignored because they do not correspond to any serial numbers in the data. In case the same number occurs again, the repetition is skipped.
sampling technique where the samples are gathered in a process that does not give all the individuals in the population equal chances of being selected. Types of non probability sampling:-
(i) convenience, or Accidental sampling - members of the population are chosen based on their relative ease of access. To sample friends, co-workers, or shoppers at a single mall, are all examples of convenience sampling. Such samples are biased because researchers may unconsciously approach some kinds of respondents and avoid others (Lucas 2012), and
respondents who volunteer for a study may differ in unknown but important ways from others (Wiederman 1999).
(ii) Judgmental sampling or Purposive sampling - The researcher chooses the sample based on
who they think would be appropriate for the study. This is used primarily when there is a limited number of people that have expertise in the area being researched.
(iii)Quotas - A quota is established (say 65% women) and researchers are free to choose any respondent
they wish as long as the quota is met.
(iv) Snowball sampling - The first respondent refers a friend. The friend also refers a friend, and so on. Such samples are biased because they give people with more social connections an unknown but higher chance of selection (Berg 2006).