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Project Report BY Girish Thakur: Consumers' Behaviour With Respect To Smartphones: A Study of Shimla Town

This document is a project report submitted by Girish Thakur in partial fulfillment of the requirements for a Master of Business Administration degree. The report studies consumers' behavior with respect to smartphones in Shimla town. It includes chapters on introduction, literature review, research methodology, data analysis and interpretation, conclusions and suggestions. Tables of data collected from the study are also included. The report was approved by an advisor and department head after an oral examination.

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Ankur Chopra
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51 views15 pages

Project Report BY Girish Thakur: Consumers' Behaviour With Respect To Smartphones: A Study of Shimla Town

This document is a project report submitted by Girish Thakur in partial fulfillment of the requirements for a Master of Business Administration degree. The report studies consumers' behavior with respect to smartphones in Shimla town. It includes chapters on introduction, literature review, research methodology, data analysis and interpretation, conclusions and suggestions. Tables of data collected from the study are also included. The report was approved by an advisor and department head after an oral examination.

Uploaded by

Ankur Chopra
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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CONSUMERS BEHAVIOUR WITH RESPECT TO SMARTPHONES: A STUDY OF SHIMLA TOWN

PROJECT REPORT BY GIRISH THAKUR


(H-2011-MBA-13)

Submitted in partial fulfilment of the requirements for the degree of

MASTER OF BUSINESS ADMINISTRATION (2011-2013)

DEPARTMENT OF BUSINESS MANAGEMENT COLLEGE OF HORTICULTURE


Dr. Yashwant Singh Parmar University of Horticulture and Forestry Nauni, Solan (Himachal Pradesh) 173230

(2013)

Dr. Kapil Kathuria Assistant Professor Project Advisor

Department of Business Management College of Horticulture Dr. Y. S. Parmar University of Horticulture & Forestry, Nauni, Solan (H.P.) - 173230

CERTIFICATE-I
This is to certify that the project entitled, Consumers Behaviour with respect to Smarphones: A study of Shimla town has been submitted to Department of Business Management, College of Horticulture, Dr. Y.S. Parmar University of Horticulture and Forestry, Nauni, Solan (H.P.) by Girish Thakur (H-2011-MBA-13) in partial fulfilment of the requirements for the degree of Master of Business Administration of this University. To the best of my knowledge no part of this project has been submitted for any degree or diploma elsewhere and the assistance received during the course of investigation and source of literature have been fully acknowledged.

Place: Nauni, Solan (HP) Date:

Project Advisor

CERTIFICATE -II

This is to certify that the project entitled, Consumers Behaviour with respect to Smarphones: A study of Shimla town has been submitted to Department of Business Management, College of Horticulture, Dr. Y.S. Parmar University of Horticulture and Forestry, Nauni, Solan (H.P.) by Girish Thakur (H-2011-MBA-13) in partial fulfilment of the requirements for the degree of Master of Business Administration of this University. The project has been approved by the Examination Committee after conducting an oral examination in collaboration with the external examiner.

. (Dr. Kapil Kathuria) Project Advisor

. (.) External Examiner

(Dr. Y.S. Negi) Head of the Department

...................... (Dr. J.P. Sharma) Dean, College of Horticulture

CERTIFICATE-III

This is to certify that all the corrections/modifications as pointed out by the external examiner have been incorporated in the project report entitled, Consumers Behaviour with respect to Smarphones: A study of Shimla town submitted to Department of Business Management, College of Horticulture, Dr. Y.S. Parmar University of Horticulture and Forestry, Nauni, Solan (H.P.) by Girish Thakur (H-2011-MBA-13) in partial fulfilment of the requirements for the degree of Master of Business Administration of this University. (Dr. Kapil Kathuria) Project Advisor .................................. (Dr. Y.S. Negi) Head of the Department

ACKNOWLEDGEMENT
I would like to offer my prime heartfelt salutations at the lotus feet of the Supreme Being for bestowing me with everything especially with health and courage to go through this venture. I feel privileged to express my deep sense of gratitude of appreciation and heartfelt thank to my advisor Dr. Kapil Kathuria for his encouragement, constructive criticism and ever willing help to achieve my destination successfully. With an over whelming sense of gratitude, pride and genuine obligation, I express my loyal and venerable thanks to Dr. Y.S. Negi, Professor and Head, Department of Business Management & faculty members Dr. Krishan Sharma, Dr. Piyush Mehta, Dr. Rashmi Chaudhary, Dr.Yasmin Janjhua for their enthusiastic encouragement, moral support, suggestions and help during my study along with whole staff of the department. My vocabulary falls short of towards to express my reverence and gratitude towards my parents for their divine blessings, encouragement and support at the cost of their own comfort, which always strived to bestow quality education to their son. I am overwhelmed to express my love towards my sister Archana Thakur for her love, affection and whole-hearted support. Time would make us to forget some persons but there would be some persons who would make us to forget the time. From the deepest core of my heart I thank all my friends namely Nakul Sharma, Deepak Sharma, Khajan Singh and Pankaj Sani for their memorable help, invaluable co-operation and fruitful suggestions. Needless to say errors and omissions are solely mine.

Place: Dated:

(Girish Thakur)

CONTENTS

Chapter 1.

Title INTRODUCTION 1.1 Need of study 1.2 Objectives of the study

Page No. 1-3

2.

REVIEW OF LITERATURE

4-9

3.

RESEARCH METHODOLOGY 3.1 Sampling 3.2 Questionnaire 3.3 Data Analysis

10-12

4.

DATA ANALYSIS AND INTERPRETATION

13-30

5.

CONCLUSIONS & SUGGESTIONS 5.1 Conclusions 5.2 Suggestions References

31-33

34-35

Appendices

LIST OF TABLES

Sr. No.
4.1 4.2 4.3 4.4 4.5 4.6 4.7 4.8 4.9 4.10 4.11 4.12 4.13 4.14 4.15 4.16 4.17 4.18 4.19 4.20

Title of the table

Page No.

Gender Age Qualification Occupation Family Income Mobile Phone Brand Name Phone Model Time of Purchase Current Phone Type Reason for Purchase Operating System of Smart Phone Physical QWERTY Keypad Touch Screen Camera Primary Camera Secondary Dual SIM Wi-Fi Radio Bluetooth Social Networking

13 13 14 14 15 15 16 16 17 17 18 18 19 19 20 20 21 21 22 22

4.21 4.22 4.23 4.24 4.25 4.26

Internet Browsing Factor considered while selecting the phone Smart phone usage Gender and decision criteria Age and decision criteria Qualification and decision criteria

23 24 25 26 27-28 29-30

CHAPTER 1 INTRODUCTION

CHAPTER 2 REVIEW OF LITERATURE

CHAPTER 3 RESEARCH METHODOLOGY

CHAPTER 4 DATA ANALYSIS AND INTERPRETATION

CHAPTER 5
CONCLUSIONS & SUGGESTIONS

REFERENCES

APPENDICES

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