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Marketing Mix of Levis Jeans

This minor project report summarizes research conducted on the marketing mix of Levi's jeans. The report includes a declaration, certificate of approval from the project guide, acknowledgements, executive summary, tables of contents for lists, chapters, and bibliography. The chapters cover an introduction to the jeans industry and Levi's company profile, literature review on the topic, research methodology outlining the purpose, objectives, design, data collection techniques and limitations. Data analysis and interpretation is presented along with findings and suggestions. The conclusion summarizes the key points of the report. Annexures and a bibliography are provided.

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Pramod Kumar
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40 views5 pages

Marketing Mix of Levis Jeans

This minor project report summarizes research conducted on the marketing mix of Levi's jeans. The report includes a declaration, certificate of approval from the project guide, acknowledgements, executive summary, tables of contents for lists, chapters, and bibliography. The chapters cover an introduction to the jeans industry and Levi's company profile, literature review on the topic, research methodology outlining the purpose, objectives, design, data collection techniques and limitations. Data analysis and interpretation is presented along with findings and suggestions. The conclusion summarizes the key points of the report. Annexures and a bibliography are provided.

Uploaded by

Pramod Kumar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
You are on page 1/ 5

A MINOR PROJECT REPORT

ON

MARKETING MIX OF LEVIS JEANS


Submitted in the partial fulfillment for the award of Degree of Bachelor in
Business Administration 2012-2015

UNDER THE GUIDANCE:

SUBMITTED BY:

Ms. SHIPRA BHUTANI

SHACHI SHARMA

FACULTY (Management), CPJCHS

ENROLLMENT No. .
BATCH NO. 2012-15

CHANDERPRABHU JAIN COLLEGE OF HIGHER STUDIES & SCHOOL OF LAW


An ISO 9001:2008 Certified Institute (Approved by the Govt of NCT of Delhi
Affiliated to Guru Gobind Singh Indraprastha University, Delhi)
Plot No OCF Sector A-8, Narela New Delhi -40

DECLARATION
This is to certify that Report entitled .which is submitted by me in
partial fulfillment of the requirement for the award of degree B.B.A. to GGSIP University, Dwarka,
Delhi comprises only my original work and due acknowledgement has been made in the text to all
other material used.

Date:

Name of Student

APPROVED BY
Name of Subject Teacher/Guide

CERTIFICATE
This is to certify that Report entitled .. which is submitted by
..in partial fulfillment of the requirement for the award of degree B.B.A., GGSIP
University, Dwarka, Delhi is a record of the candidates own work carried out by him/her under
my/our supervision. The matter embodied in this report is original and has not been submitted for the
award of any other degree.

Date:

Supervisor Signature

ACKNOWLEDGEMENT
I offer my sincere thanks and humble regards to Chanderprabhu Jain College of Higher

Studies & School of Law, GGSIP University, New Delhi for imparting us very valuable
professional training in BBA.
I pay my gratitude and sincere regards to., my project Guide for giving me the cream of
his knowledge. I am thankful to her as she has been a constant source of advice, motivation and
inspiration. I am also thankful to him for giving his suggestions and encouragement throughout the
project work.
I take the opportunity to express my gratitude and thanks to our computer Lab staff and library staff
for providing me opportunity to utilize their resources for the completion of the project.
I am also thankful to my family and friends for constantly motivating me to complete the project and
providing me an environment which enhanced my knowledge

Students Signature

APPENDIX 5

Table of Contents

Student declarationi
Certificate from Guide...........ii
Acknowledgement.........................................................................................................iii
Executive Summary....iv
A summary statement designed to provide a quick overview of the full length
report on which it is based.
List of Tables..vii
List of Graphs.viii
List of Charts.. ..ix
List of Abbreviations, if any x
Page no.

CHAPTER- 1: INTRODUCTION
1.1 About the Industry
1.2 About Organization/ Company Profile
1.3 SWOT Analysis

CHAPTER 2: Literature Review


2.1 Literature Review
2. 2 About The Topic

CHAPTER 3: RESEARCH METHODOLOGY


3.1 Purpose of the study.....
3.2 Research Objectives of the study..
3.3 Research Methodology of the study.
3. 3.1 Research Design ......
3.3.2 Data Collection Techniques
3.3.3 Sample design...
3.3.3.1 Population..
3.3.3.2 Sample size
3.3.3.3 Sampling method...
3.3.4 Method of data collection..
3.3.4.1 Instrument for data collection
3.3.4.2 Drafting of a questionnaire.
3.3.5 Limitations

CHAPTER 4: ANALYSIS& INTERPRETATION


4.1

CHAPTER- 5: FINDINGS & SUGGESTIONS


5.1 Findings ..
5.2 Suggestions......

CHAPTER- 6: CONCLUSION
BIBLIOGRAPHY
Bibliography........

ANNEXURES (if any)


Annexures 1
Annexure 2

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