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Event Management: Strategic Marketing and Communication

Event management involves planning, budgeting, coordinating, and executing large-scale events. It is the application of project management principles to events like conferences, weddings, and concerts. Key aspects of event management include site selection, acquiring permits, arranging speakers and vendors, event security, catering, and emergency planning. The event manager is responsible for the creative, technical, and logistical elements to successfully carry out the event.

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180 views6 pages

Event Management: Strategic Marketing and Communication

Event management involves planning, budgeting, coordinating, and executing large-scale events. It is the application of project management principles to events like conferences, weddings, and concerts. Key aspects of event management include site selection, acquiring permits, arranging speakers and vendors, event security, catering, and emergency planning. The event manager is responsible for the creative, technical, and logistical elements to successfully carry out the event.

Uploaded by

Neri Erin
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© © All Rights Reserved
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https://en.wikipedia.

org/wiki/Event_management

Event management
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This article needs additional citations for verification. (June 2007)


This article includes a list of references, but its sources remain unclear because
it has insufficient inline citations.(April 2016)

Event management is the application of project management to the creation and development of
large-scale events such as festivals, conferences, ceremonies, weddings, formal parties, concerts,
or conventions. It involves studying the brand, identifying its target audience, devising the event
concept, and coordinating the technical aspects before actually launching the event.[1]
The events industry now includes events of all sizes from the Olympics down to business breakfast
meetings. Many industries, charitable organizations, and interest groups hold events in order to
market themselves, build business relationships, raise money, or celebrate achievement.
The process of planning and coordinating the event is usually referred to as event planning and
which can include budgeting, scheduling, site selection, acquiring necessary permits, coordinating
transportation and parking, arranging for speakers or entertainers, arranging decor, event
security, catering, coordinating with third party vendors, and emergency plans. Each event is
different in its nature so process of planning & execution of each event differs on basis of type of
event.
The event manager is the person who plans and executes the event, taking responsibility for the
creative, technical, and logistical elements. This includes overall event design, brand building,
marketing and communication strategy, audio-visual production, script writing, logistics, budgeting,
negotiation, and client service.

Contents

 1Strategic marketing and communication


 2Event venue
 3Sustainability
 4Technology
 5Education
 6See also
 7References

Strategic marketing and communication[edit]


Event management might be a tool for strategic marketing and communication, used by companies
of every size. Companies can benefit from promotional events as a way to communicate with current
and potential customers. For instance, these advertising-focused events can occur as press
conferences, promotional events, or product launches.
Event managers may also use traditional news media in order to target their audience, hoping to
generate media coverage which will reach thousands or millions of people. They can also invite their
audience to their events and reach them at the actual event.[citation needed]

Event venue[edit]
An event venue may be an onsite or offsite location. The event manager is usually not responsible
for operations at rented event or entertainment venues, but will monitor all aspects of the event on
site. Some of the tasks listed in the introduction may pass to the venue, but usually at a cost.
Corporate event managers book event venues to host corporate meetings, conferences, networking
events, trade shows, product launches, team building retreats or training sessions in a more tailored
environment.

Sustainability[edit]
Sustainable event management (also known as event greening) is the process used to produce an
event with particular concern for environmental, economic, and social issues.[2]Sustainability in event
management incorporates socially and environmentally responsible decision making into the
planning, organization and implementation of, and participation in, an event. It involves including
sustainable development principles and practices in all levels of event organization, and aims to
ensure that an event is hosted responsibly. It represents the total package of interventions at an
event, and needs to be done in an integrated manner. Event greening should start at the inception of
the project, and should involve all the key role players, such as clients, organizers, venues, sub-
contractors, and suppliers.[3]

Technology[edit]
Event management software companies provide event planning with software tools to handle many
common activities such as delegate registration, hotel booking, travel booking, or allocation of
exhibition floorspace.[citation needed]
A recent trend in event technology is the use of mobile apps for events. Event mobile apps have a
range of uses. They can be used to hold relatively static information such as the agenda, speaker
biographies, and general FAQs. They can also encourage audience participation and engagement
through interactive tools such as live voting/polling, submitting questions to speakers during Q&A, or
building live interactive "word clouds". Mobile event apps can also be used by event organisers as a
means of communication. Organisers can communicate with participants through the use of alerts,
notifications, and push messages. They can also be used to collect feedback from the participants
through the use of surveys in app. Some mobile event apps can help participants to engage with
each other, with sponsors, and with the organisers with built-in networking functionality.

Education[edit]
There are an increasing number of universities which offer courses in event management, including
diplomas and graduate degrees. In addition to these academic courses, there are many associations
and societies that provide courses on the various aspects of the industry. Study includes
organizational skills, technical knowledge, public
relations, marketing, advertising, catering, logistics, decor, glamor identity, human relations, study of
law and licenses, risk management, budgeting, and the study of allied industries like television, other
media, and several other areas.
Certification can be acquired from various sources to obtain designations such as:

 Certified Trade Show Marketer (CTSM)


 Certified in Exhibition Management (CEM)
 Global Certification in Meeting Management (CMM)
 Certified Meeting Professional (CMP)
 Global Certificate in Event Design (EDC)
 Certified Special Event Professional (CSEP)
 Certified Quality Event Planner (CQEP)

See also[edit]
 Event scheduling
 Library event planning
 Media event
 Meeting and convention planner
 Sustainable event management
 To do list

References[edit]
1. ^ Ramsborg, G.C.; B Miller, D Breiter, BJ Reed & A Rushing (eds), Professional meeting
management: Comprehensive strategies for meetings, conventions and events, 2008, 5th ed,
Kendall/Hunt Publishing, Dubuque, Iowa. ISBN 0-7575-5212-9
2. ^ "ISO 20121 - Sustainable events", ISO (www.iso.org), retrieved 2014-30-05
3. ^ "Organizing a Green Event". WWF.

 Bowdin, Glenn; Johnny Allen, William O'Toole, Rob Harris, Ian McDonnell. Events Management (Events
Management S.) ISBN 0-7506-6533-5
 Goldblatt, Joe. Twenty-First Century Global Event Management (The Wiley Event Management
Series) ISBN 0-471-39687-7
Categories:
 Project management by type
 Logistics
 Event management
https://www.macmillanspeakers.com/event-planning-questionnaire/

THE EVENT PLANNING QUESTIONNAIRE

Event Planning Questionnaire


 What is the goal of the event?
 Who is the audience?
 
How many people are you inviting?
 
How many do you expect to attend?
 
How will your audience benefit from attending the event?
 
What promotional vehicles (invitation, flyers, e-mail, etc.) will work best to
inform
your audience about the event?
 
What kinds of resources will you need (audio-visual, microphones, etc)?
Will you
serve food/refreshments?
 
What messages will you use to promote the event?
 
Do the messages support the organization’s key themes and messages?
 
How will you know if the event succeeded in meeting the goal?
 
Do you plan to have an evaluation form?

Event Planning Checklist


Before the event
 Complete all components of the Event Planning Questionnaire.
 Determine program, activities, agenda.
 Invite guest speakers, presenters.
 Arrange for facilities (based on estimated numbers and set-up needs).
 Compile mailing list.
 Write, produce promotional materials (invitations, posters/flyers, brochures,etc.)
 Determine distribution of promotional materials.
 Arrange for mailing services (collating/inserting, labeling, sorting, etc.) – make sure
to provide advance notice so that you meet your deadlines.
 Arrange for food/refreshment needs—be sure to address special needs of guests (to
accommodate allergies, diabetes, vegetarian diets, etc.).
 
Arrange for other logistics—custodial before and after the event, waste
management, audio-visual, flowers/plants, giveaway items, banners/podiums,
parking arrangements.
 Prepare day-of-event materials—write and produce the program, nametags, and
program evaluation.
 Send guests a confirmation letter detailing the specifics—date, time, location,
parking, etc.; include event tickets and/or registration materials.

During
 Set up registration and/or welcoming area.
 Make sure tables are set, seating assignments made, place cards and/or nametags
put out.
 Make sure all signage is up, equipment is working.
 Monitor food service.
 Make sure all speakers/presenters are present, aware of agenda.
 Monitor program; make sure timeline is met.

After
 Make sure food service is cleared.
 Pack up and return all materials (banners, equipment, leftover print materials, etc.).
 Send thank-you notes to those who provided special services and to those who
attended.
 Debrief appropriate staff members on the event.
 Make sure attendees are coded on the database
 Prepare any post-event publicity—photos/copy for newsletters/newspaper.
https://www.scribd.com/doc/58898411/Sample-Event-Management-Questionnaire

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