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Multimedia in Modern Web

This document discusses the history and modern use of multimedia. It begins with definitions of media and multimedia, then provides a brief history of early forms of communication from cuneiform to the transistor. It describes how interaction was later integrated into multimedia through applications like games, presentations, simulations and websites. The document outlines common multimedia elements like text, graphics, audio, video and animation. It also discusses file formats, linear and non-linear interactivity, and kinetic typography which uses animated text to convey ideas or emotions.

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April Carlyn Ate
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31 views4 pages

Multimedia in Modern Web

This document discusses the history and modern use of multimedia. It begins with definitions of media and multimedia, then provides a brief history of early forms of communication from cuneiform to the transistor. It describes how interaction was later integrated into multimedia through applications like games, presentations, simulations and websites. The document outlines common multimedia elements like text, graphics, audio, video and animation. It also discusses file formats, linear and non-linear interactivity, and kinetic typography which uses animated text to convey ideas or emotions.

Uploaded by

April Carlyn Ate
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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MULTIMEDIA IN MODERN WEB

MEDIA - is a medium of communication


MULTIMEDIA – is the field concerned with the computer controlled integration of text, graphics, drawing,
static and dynamic images, animation, audio, and any other media.

Brief History of Multimedia

EARLY FORMS OF WRITING – Cuneiform, Hieroglyphics, Baybayin


1455 – Printing Press (Gutenberg and Caxton, movable type printing).
1839 – We owe to John Herschel the discovery of the way to fix images by dipping them in a sodium
hyposulfite bath, which is still used today as the main component of photographic fix-baths.
1837 – Telegraph receiver and transmitter
1876 – Telephone
1879 – Granted a phonograph patent
1888 – Sequential photographs with sprockets manually pulled through a projector.
1948 – Shockley, Bardeen, and Brattain develop the transistor (more reliable and cheaper to run than vacuum
tubes).
1956 – CBS broadcast (first network broadcast using video tape).
1972 – Phillips laserdisc playback only deck; – PONG, first commercial video game.
1975 – SONY Betamax VCR with a one hour, inch video cassette tape.
1979 – Walkman: SONY introduces a portable audio cassette player.
1988 – 3D Graphics: 3D graphical supercomputers; – Pixar’s “Tin Toy”: the first computer-animated film to
win an academy award.

*INTERACTION WAS INTEGRATED TO MULTIMEDIA

Multimedia + Interaction
- Games
- Presentation
- Simulation
- Website
MULTIMEDIA

DEFINITION OF MULTIMEDIA

 Multimedia has been used in many aspects in our lives, for example, in the field of business,
entertainment, and the sciences.
 “Multimedia” comes from the words “multi” and “media”
o “Multi” means various
o “Media” refers to any hardware or software used for communicating

MULTIMEDIA ELEMENTS

DYNAMIC ELEMENTS
- Video
- Animation
- Audio
STATIC ELEMENTS
- Text
- Graphics

Text
 Text is the basic element of multimedia.
 It involves the use of text types, sizes, colours, and background colour.
 In a multimedia application, other media or screen can be linked through the use of text. This is what
you call Hypertext.
 To produce an effective multimedia program, there are three things that need to be considered.
o The position of the text on the screen.
o Length of the message.
o Legibility of the text.
Graphic
 Graphics make the multimedia application attractive.
 They help illustrate ideas through still pictures.
 There are two types of graphics used:
o Bitmaps (paint graphics) – are real images that can be captured from devices such as cameras or
scanners.
o Vector (draw graphics) – are drawn on the computer and only require a small amount of
memory.
Audio
 A multimedia application may require the use of speech, music, and sound effects. These are called
audio or the sound element.
 There are two basic types of audio or sound
o Analog audio – refers to the original sound signal.
o Digital audio – refers to the digital sampling of the actual sound. The sound used in multimedia
is digital audio
Video
 Video provides a powerful impact in a multimedia program.
 In multimedia, the digital video is gaining popularity because of the following reasons
o Video clips can be edited easily
o The digital video files can be stored like any other files in the computer and the quality of the
video can still be maintained
o The video files can be transferred within a computer network it allows non-linear editing in any
part of the video
***However, these digital video files are large in size. Transferring these files can take a long time
especially when using the internet.

Animation
 Animation is a process of making a static image look like it is moving.
 In multimedia, digital animation is used. Digital animation can be categorized into two broad
areas:
o 2D
o 3D
TEXT FILES FULL NAME
*.doc Microsoft Word Document
*.txt ASCII
*.rtf Rich Text Format
AUDIO FILES
*.wav Waveform
*.midi Musical Instrument Digital Interface
*.aif/*.aiff Audio Interchange File Format
*.au Audio
*.wma Windows Media Audio
VIDEO FILES
*.avi Audio Video Interleave
*.mov Quick Time
*.mpeg Motion Picture Experts Group
*.wmv Windows Media Video
ANIMATION FILES
*.swf Flash and Shockwave
*.gif Graphics Interchange Format
*.swf Animation Swish Format
GRAPHIC FILES
*.jpg Joint Photographic Experts Group
*.gif Graphics Interchange Format
*.tiff Tagged Image File Format
*.bmp Bitmap
*.png Portable Network Graphics
*.psd Photoshop Document

INTERACTIVITY OF MULTIMEDIA

 Linear Interactivity – The content progresses without you having to control the flow of the movie. Your
only control is to press the “play” and the “stop” buttons.
 Non-linear Interactivity – Allows you to decide which part you would like to view, or how much you
want to know about the content.
KINETIC TYPOGRAPY
 The technical name for “moving text”
 An animation technique mixing motion and text to express ideas using video animation.
 This text is presented over time in a manner intended to convey or evoke a particular idea or emotion.
 Text Animations are used to:
o Emphasize the meaning of a text.
o To convey an emotion-filled message.
o It has the potential to catch the viewer’s attention and impact him/her in a big way.

Examples of Kinetic Typography


 Morphing  Dynamic Montage
 Flickering Text  Neon Flickering
 Hypnotizing Text  Dash Typography
 Moving Text  Creative Letters
 Drawing the text letter by letter  Illustrated Letters
 Geometric Constructions  Scrabble Effect Typography Animation
 Fluid Geometry  Morphing Geometric Shapes
 Texture Constructions  Creative Animated Letters in Static Words
 Complex Morphing  Accelerated Typography Animation
 Graphic Animations  Emotion-filled Animation Letters

(VISIT THIS LINK FOR THE DEFINITION AND SOME EXAMPLES -


https://blog.bannersnack.com/kinetic-typography/)

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