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Mid Test Sample

This document contains sample exam questions for a mid-semester exam in Strategic Materials and Supply Chain Management and Sales & Distribution Management. Section A consists of short answer questions worth 10 marks each, while Section B contains a long answer question worth 10 marks. Sample questions assess concepts like the importance of materials management, vendor analysis principles, supply chain objectives, logistic and cross-functional supply chain drivers, objectives of personal selling, sales job types, and identifying issues with a restaurant's data collection and promotion process.

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VarunKeshari
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79 views2 pages

Mid Test Sample

This document contains sample exam questions for a mid-semester exam in Strategic Materials and Supply Chain Management and Sales & Distribution Management. Section A consists of short answer questions worth 10 marks each, while Section B contains a long answer question worth 10 marks. Sample questions assess concepts like the importance of materials management, vendor analysis principles, supply chain objectives, logistic and cross-functional supply chain drivers, objectives of personal selling, sales job types, and identifying issues with a restaurant's data collection and promotion process.

Uploaded by

VarunKeshari
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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CHAMELI DEVI GROUP OF INSTITUTIONS CHAMELI DEVI GROUP OF INSTITUTIONS

Chameli Devi Institute of Professional Studies Chameli Devi Institute of Professional Studies
Class: MBA III Sem Class: MBA III Sem
Subject: Strategic Materials and Supply Chain Management Subject: Sales & Distribution Management
MID-SEMESTER EXAMINATION-II, NOV 2017 MID-SEMESTER EXAMINATION-II, NOV 2017
Time: 1:30 Hr Max marks: 20 Time: 1:30 Hr Max marks: 20
Section A and B are compulsory. Section A and B are compulsory.

Section A (Short answer) (2 X 5 =10 marks) Section A (Short answer) (2 X 5 =10 marks)

Q1. Explain the importance of Materials Management in an Organization. Q1. What are the objectives of Personal Selling? Explain Low Involvement
OR and High Involvement products?
Q2. Suggest the criteria of Vendor Analysis and the principles of OR
Purchasing. Q2. Explain the role of Personal Selling in marketing mix.
Q3. Explain the Objective and importance of Supply Chain Management. Q3. Explain the process of Personal Selling.
OR
OR Q4. Explain different types of Sales Jobs?
Q4. Explain the Logistic and Cross Functional Drivers in a Supply Chain.
Section B (Long answer) (10 X 1 =10 marks)
Section B (Long answer) (10 X 1 =10 marks)
Q. A Family restaurant collected data of students in Indore to understand the
Q. A company deals in manufacturing of mobiles. The company wish to target the dining habits. They planned promotion and designed restaurant on the basis of
mass market hence cannot price the product on higher side. What drivers of Supply Student choices and feedback to their data collection team. Doing all these, still
Chain can help company to reduce the cost of manufacturing in order to meet the they failed to grab families in the city to come to their restaurant.
consumer demands at a competitive price? Identify what went wrong in the process? Suggest the correct method/steps.

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