Sheets Sheet Type Description Link

Model Assumptions Description of Sheets Model

List Assumptions Lists and model assumptions List
Data Input Sheet General metrics Data
Ship Input Sheet Shipping metrics Ship
Calc Calculations sheet Primary calculations page Calc
Check Error trapping Checks and balances for the model Check
Summary Output Sheet Primary output page Summary
Index Region Region Countries Checks
1 Europe Europe Wales Model OK
2 Americas Europe England Check Model
3 Asia Pac Europe Germany
Europe Scotland
Europe Italy
Europe Ireland
Europe Spain
Europe France
Europe Greece
Europe Portugal
Americas Brazil
Americas USA
Americas Canada
Americas Chile
Americas Mexico
Americas Argentina
Americas Columbia
Americas Venezuala
Americas Uraguay
Americas Cuba
Asia Pac Australia
Asia Pac China
Asia Pac New Zealand
Asia Pac India
Asia Pac Pakistan
Asia Pac Hong Kong
Asia Pac Vietnam
Asia Pac Cambodia
Asia Pac Laos
Asia Pac Bangladesh

Maps Used in the Summary Page

Region Country FTE Staff Turnover Hire Costs Avg Sal USD OnLine
Europe Wales 180.0 12.0 40,258 42,576 7,663,669
Europe England 160.0 16.0 43,947 42,576 6,812,151
Europe Germany 150.0 5.0 12,576 44,987 6,748,080
Europe Scotland 130.0 8.0 17,744 40,576 5,274,872
Europe Italy 120.0 9.0 16,912 40,576 4,869,113
Europe Ireland 120.0 3.0 4,955 37,576 4,509,113
Europe Spain 90.0 8.0 11,199 38,576 3,471,835
Europe France 70.0 3.0 3,656 42,576 2,980,316
Europe Greece 70.0 2.0 1,893 35,563 2,489,410
Europe Portugal 40.0 3.0 1,396 32,576 1,303,038
Americas Brazil 182.0 14.0 54,565 26,789 11,251,380
Americas USA 202.0 25.0 27,320 65,457 11,454,975
Americas Canada 189.0 20.0 38,394 62,654 7,831,750
Americas Chile 140.0 3.0 8,032 19,763 5,533,640
Americas Mexico 110.0 17.0 47,574 24,004 5,280,880
Americas Argentina 120.0 12.0 29,683 15,976 3,834,240
Americas Columbia 90.0 5.0 8,987 17,689 3,184,020
Americas Venezuala 80.0 4.0 5,387 18,978 3,036,480
Americas Uraguay 70.0 2.0 1,482 14,589 2,042,460
Americas Cuba 40.0 2.0 745 11,546 923,680
Asia Pac Australia 200 20 38,397 72,045 14,409,000
Asia Pac China 210.0 35.0 37,411 11,233 13,254,940
Asia Pac New Zealand 80 2 5,217 69,032 11,045,120
Asia Pac India 200.0 40.0 74,925 12,098 10,162,320
Asia Pac Pakistan 210.0 4.0 2,728 9,890 4,153,800
Asia Pac Hong Kong 93.0 3.0 1,799 46,890 2,813,400
Asia Pac Vietnam 140.0 21.0 32,586 9,034 2,529,520
Asia Pac Cambodia 110.0 18.0 17,571 9,876 2,172,720
Asia Pac Laos 80.0 5.0 1,695 8,657 1,385,120
Asia Pac Bangladesh 60.0 2.0 350 7,908 948,960
 Store Mobile TV Mail Total Sales Sales Per FTE
10,575,864 3,831,834.66 1,057,586.37 3,831,835 26,960,789 149,782
9,400,768 3,406,075.25 940,076.77 3,406,075 23,965,145 149,782
9,312,350 3,374,040.00 931,235.04 3,374,040 23,739,745 158,265
7,279,324 2,637,436.14 727,932.38 2,637,436 18,557,001 142,746
6,719,376 2,434,556.44 671,937.58 2,434,556 17,129,539 142,746
6,222,576 2,254,556.44 622,257.58 2,254,556 15,863,059 132,192
4,791,132 1,735,917.33 479,113.18 1,735,917 12,213,914 135,710
4,112,836 1,490,157.92 411,283.59 1,490,158 10,484,751 149,782
3,435,386 1,244,705.00 343,538.58 1,244,705 8,757,744 125,111
1,798,192 651,518.81 179,819.19 651,519 4,584,086 114,602
15,526,904 5,625,690.00 1,552,690.44 5,625,690 39,582,355 217,485
10,807,866 5,727,487.50 1,080,786.55 5,727,488 34,798,602 172,270
10,807,815 3,915,875.00 1,080,781.50 3,915,875 27,552,097 145,778
7,636,423 2,766,820.00 763,642.32 2,766,820 19,467,346 139,052
7,287,614 2,640,440.00 728,761.44 2,640,440 18,578,136 168,892
5,291,251 1,917,120.00 529,125.12 1,917,120 13,488,856 112,407
4,393,948 1,592,010.00 439,394.76 1,592,010 11,201,382 124,460
4,190,342 1,518,240.00 419,034.24 1,518,240 10,682,337 133,529
2,818,595 1,021,230.00 281,859.48 1,021,230 7,185,374 102,648
1,274,678 461,840.00 127,467.84 461,840 3,249,506 81,238
19,884,420 7,204,500.00 1,988,442.00 7,204,500 50,690,862 253,454
18,291,817 6,627,470.00 1,829,181.72 6,627,470 46,630,879 222,052
15,242,266 5,522,560.00 1,524,226.56 5,522,560 38,856,732 485,709
14,024,002 5,081,160.00 1,402,400.16 5,081,160 35,751,042 178,755
5,732,244 2,076,900.00 573,224.40 2,076,900 14,613,068 69,586
3,882,492 1,406,700.00 388,249.20 1,406,700 9,897,541 106,425
3,490,738 1,264,760.00 349,073.76 1,264,760 8,898,851 63,563
2,998,354 1,086,360.00 299,835.36 1,086,360 7,643,629 69,488
1,911,466 692,560.00 191,146.56 692,560 4,872,852 60,911
1,309,565 474,480.00 130,956.48 474,480 3,338,441 55,641
Expenditure Gross Profit
16,774,239 10,186,549
13,733,295 10,231,850
12,575,853 11,163,893
11,089,891 7,467,109
9,395,440 7,734,099
8,259,134 7,603,925
6,999,219 5,214,696
6,094,150 4,390,601
4,731,871 4,025,874
2,326,704 2,257,382
19,487,617 20,094,738
16,392,262 18,406,340
14,397,678 13,154,418
13,386,982 6,080,364
13,992,220 4,585,916
9,183,862 4,304,994
8,986,578 2,214,804
6,733,698 3,948,639
3,705,839 3,479,535
1,862,139 1,387,367
19,198,336 31,492,526
16,033,175 30,597,703
13,042,078 25,814,654
9,365,594 26,385,448
3,409,439 11,203,629
2,997,959 6,899,582
2,586,181 6,312,670
2,440,399 5,203,230
1,695,387 3,177,465
874,562 2,463,880
Region Year Road Courier Air Mail
Europe CY 4,818,997 3,748,108 3,926,590 5,354,441
Americas CY 4,291,656 4,496,021 5,313,479 6,335,302
Asia Pac CY 5,596,206 7,299,399 6,812,772 4,622,952
Europe PY 4,578,047 3,523,222 3,769,526 4,818,997
Americas PY 4,248,740 4,361,140 5,047,805 6,208,596
Asia Pac PY 5,484,282 7,591,375 7,494,049 4,854,100

Region Year 0-30 31-60 61-90 90+

Europe CY 23 25 33 18
Americas CY 33 30 28 21
Asia Pac CY 26 28 21 19

Region Year Google+ Twitter FB Yelp

Europe CY 45 25 20 10
Americas CY 41 22 23 12
Asia Pac CY 51 21 19 15
Index Region Country FTE Staff Turnover Hire Costs Avg Sal USD OnLine
1 Europe Wales 180 12 40,258 42,576 7,663,669
1 Europe England 160 16 43,947 42,576 6,812,151
1 Europe Germany 150 5 12,576 44,987 6,748,080
1 Europe Scotland 130 8 17,744 40,576 5,274,872
1 Europe Italy 120 9 16,912 40,576 4,869,113
1 Europe Ireland 120 3 4,955 37,576 4,509,113
1 Europe Spain 90 8 11,199 38,576 3,471,835
1 Europe France 70 3 3,656 42,576 2,980,316
1 Europe Greece 70 2 1,893 35,563 2,489,410
1 Europe Portugal 40 3 1,396 32,576 1,303,038
2 Americas Brazil 182 14 54,565 26,789 11,251,380
2 Americas USA 202 25 27,320 65,457 11,454,975
2 Americas Canada 189 20 38,394 62,654 7,831,750
2 Americas Chile 140 3 8,032 19,763 5,533,640
2 Americas Mexico 110 17 47,574 24,004 5,280,880
2 Americas Argentina 120 12 29,683 15,976 3,834,240
2 Americas Columbia 90 5 8,987 17,689 3,184,020
2 Americas Venezuala 80 4 5,387 18,978 3,036,480
2 Americas Uraguay 70 2 1,482 14,589 2,042,460
2 Americas Cuba 40 2 745 11,546 923,680
3 Asia Pac Australia 200 20 38,397 72,045 14,409,000
3 Asia Pac China 210 35 37,411 11,233 13,254,940
3 Asia Pac New Zealand 80 2 5,217 69,032 11,045,120
3 Asia Pac India 200 40 74,925 12,098 10,162,320
3 Asia Pac Pakistan 210 4 2,728 9,890 4,153,800
3 Asia Pac Hong Kong 93 3 1,799 46,890 2,813,400
3 Asia Pac Vietnam 140 21 32,586 9,034 2,529,520
3 Asia Pac Cambodia 110 18 17,571 9,876 2,172,720
3 Asia Pac Laos 80 5 1,695 8,657 1,385,120
3 Asia Pac Bangladesh 60 2 350 7,908 948,960

Region Country FTE Staff Turnover Hire Costs Avg Sal USD OnLine
Asia Pac Australia 200.00 20.00 38.40 72.05 14,409.00
Asia Pac China 210.00 35.00 37.41 11.23 13,254.94
Asia Pac New Zealand 80.00 2.00 5.22 69.03 11,045.12
Asia Pac India 200.00 40.00 74.92 12.10 10,162.32
Asia Pac Pakistan 210.00 4.00 2.73 9.89 4,153.80
Asia Pac Hong Kong 93.00 3.00 1.80 46.89 2,813.40
Asia Pac Vietnam 140.00 21.00 32.59 9.03 2,529.52
Asia Pac Cambodia 110.00 18.00 17.57 9.88 2,172.72
Asia Pac Laos 80.00 5.00 1.70 8.66 1,385.12
Asia Pac Bangladesh 60.00 2.00 0.35 7.91 948.96
Total
Top 5 Country Staff TurnoverHire Costs
1 India 40 74.9
2 China 35 37.4
3 Vietnam 21 32.6
4 Australia 20 38.4
5 Cambodia 18 17.6

Region Year Road Courier Air Mail

Europe CY 4,818,997 3,748,108 3,926,590 5,354,441
Americas CY 4,291,656 4,496,021 5,313,479 6,335,302
Asia Pac CY 5,596,206 7,299,399 6,812,772 4,622,952
Europe PY 4,578,047 3,523,222 3,769,526 4,818,997
Americas PY 4,248,740 4,361,140 5,047,805 6,208,596
Asia Pac PY 5,484,282 7,591,375 7,494,049 4,854,100

Asia Pac CY 5,596,206 7,299,399 6,812,772 4,622,952

Asia Pac PY 5,484,282 7,591,375 7,494,049 4,854,100

Region 0-30 31-60 61-90 90+

Asia Pac 26 28 21 19

Region Social Google+ Twitter FB Yelp

Asia Pac 51 21 19 15
 Store Mobile TV Mail Total Sales Per FTE
10,575,864 3,831,835 1,057,586 3,831,835 26,960,789 149,782
9,400,768 3,406,075 940,077 3,406,075 23,965,145 149,782
9,312,350 3,374,040 931,235 3,374,040 23,739,745 158,265
7,279,324 2,637,436 727,932 2,637,436 18,557,001 142,746
6,719,376 2,434,556 671,938 2,434,556 17,129,539 142,746
6,222,576 2,254,556 622,258 2,254,556 15,863,059 132,192
4,791,132 1,735,917 479,113 1,735,917 12,213,914 135,710
4,112,836 1,490,158 411,284 1,490,158 10,484,751 149,782
3,435,386 1,244,705 343,539 1,244,705 8,757,744 125,111
1,798,192 651,519 179,819 651,519 4,584,086 114,602
15,526,904 5,625,690 1,552,690 5,625,690 39,582,355 217,485
10,807,866 5,727,488 1,080,787 5,727,488 34,798,602 172,270
10,807,815 3,915,875 1,080,782 3,915,875 27,552,097 145,778
7,636,423 2,766,820 763,642 2,766,820 19,467,346 139,052
7,287,614 2,640,440 728,761 2,640,440 18,578,136 168,892
5,291,251 1,917,120 529,125 1,917,120 13,488,856 112,407
4,393,948 1,592,010 439,395 1,592,010 11,201,382 124,460
4,190,342 1,518,240 419,034 1,518,240 10,682,337 133,529
2,818,595 1,021,230 281,859 1,021,230 7,185,374 102,648
1,274,678 461,840 127,468 461,840 3,249,506 81,238
19,884,420 7,204,500 1,988,442 7,204,500 50,690,862 253,454
18,291,817 6,627,470 1,829,182 6,627,470 46,630,879 222,052
15,242,266 5,522,560 1,524,227 5,522,560 38,856,732 485,709
14,024,002 5,081,160 1,402,400 5,081,160 35,751,042 178,755
5,732,244 2,076,900 573,224 2,076,900 14,613,068 69,586
3,882,492 1,406,700 388,249 1,406,700 9,897,541 106,425
3,490,738 1,264,760 349,074 1,264,760 8,898,851 63,563
2,998,354 1,086,360 299,835 1,086,360 7,643,629 69,488
1,911,466 692,560 191,147 692,560 4,872,852 60,911
1,309,565 474,480 130,956 474,480 3,338,441 55,641

Store Mobile TV Mail Total Rev Total Exp

19,884.42 7,204.50 1,988.44 7,204.50 50,690.86 19,198.34
18,291.82 6,627.47 1,829.18 6,627.47 46,630.88 16,033.18
15,242.27 5,522.56 1,524.23 5,522.56 38,856.73 13,042.08
14,024.00 5,081.16 1,402.40 5,081.16 35,751.04 9,365.59
5,732.24 2,076.90 573.22 2,076.90 14,613.07 3,409.44
3,882.49 1,406.70 388.25 1,406.70 9,897.54 2,997.96
3,490.74 1,264.76 349.07 1,264.76 8,898.85 2,586.18
2,998.35 1,086.36 299.84 1,086.36 7,643.63 2,440.40
1,911.47 692.56 191.15 692.56 4,872.85 1,695.39
1,309.56 474.48 130.96 474.48 3,338.44 874.56
221.2m 71.6m
Expenditure P&L
16,774,239 10,186,549
13,733,295 10,231,850
12,575,853 11,163,893
11,089,891 7,467,109
9,395,440 7,734,099
8,259,134 7,603,925
6,999,219 5,214,696
6,094,150 4,390,601
4,731,871 4,025,874
2,326,704 2,257,382
19,487,617 20,094,738
16,392,262 18,406,340
14,397,678 13,154,418
13,386,982 6,080,364
13,992,220 4,585,916
9,183,862 4,304,994
8,986,578 2,214,804
6,733,698 3,948,639
3,705,839 3,479,535
1,862,139 1,387,367
19,198,336 31,492,526
16,033,175 30,597,703
13,042,078 25,814,654
9,365,594 26,385,448
3,409,439 11,203,629
2,997,959 6,899,582
2,586,181 6,312,670
2,440,399 5,203,230
1,695,387 3,177,465
874,562 2,463,880

P&L Rank
31,492.53 4.00
30,597.70 2.00
25,814.65 9.00
26,385.45 1.00
11,203.63 7.00
6,899.58 8.00
6,312.67 3.00
5,203.23 5.00
3,177.47 6.00
2,463.88 10.00
Region FTE Staff Turnover Hire Costs Avg Sal USD OnLine Store
Europe 1,130 69 154,536 398,158 46,121,596 63,647,802
Americas 1,223 104 222,169 277,445 54,373,505 70,035,437
Asia Pac 1,383 150 212,677 256,663 62,874,900 86,767,362

Total 3,736 323 589,382 932,266 163,370,001 220,450,601

Check - - - - - -

Region Year Road Courier Air Mail Check

Europe CY 4,818,997 3,748,108 3,926,590 5,354,441
Americas CY 4,291,656 4,496,021 5,313,479 6,335,302
Asia Pac CY 5,596,206 7,299,399 6,812,772 4,622,952
Europe PY 4,578,047 3,523,222 3,769,526 4,818,997
Americas PY 4,248,740 4,361,140 5,047,805 6,208,596
Asia Pac PY 5,484,282 7,591,375 7,494,049 4,854,100

Total 29,017,927 31,019,265 32,364,222 32,194,388

Check - - - - -

Master Check - Model OK

 Mobile TV Mail Total Expenditure P&L Check
23,060,798 6,364,780 23,060,798 162,255,775 1,400,719 91,979,796
27,186,753 7,003,544 27,186,753 185,785,991 1,397,761 108,128,876
31,437,450 8,676,736 31,437,450 221,193,898 1,565,584 71,643,110

81,685,001 22,045,060 81,685,001 569,235,664 4,364,063 271,751,782

- - - - - - -
 Department Store Staff and Income R

Territory FTEs Avg Salary 000s FTEs Avg Salary 000s

Australia 200 72.0 250
FTE and Income by C
China 210 11.2
New Zealand 80 69.0 200
India 200 12.1
150
Pakistan 210 9.9
Hong Kong 93 46.9 100
Vietnam 140 9.0
Cambodia 110 9.9 50
Laos 80 8.7
0
Bangladesh 60 7.9 Australia China New Zealand India Pakistan Hong Kon

Top 5 Staff Turnover Recruitment Exp Top 5 Staff Churn

40
India 40 $ 75 35
China 35 $ 37
21 20
Vietnam 21 $ 33
Australia 20 $ 38
Cambodia 18 $ 18
India China Vietnam Australia

Sales OnLine Store Mobile TV Mail

Australia $ 14,409 $ 19,884 $ 7,205 $ 1,988 $ 7,205
China $ 13,255 $ 18,292 $ 6,627 $ 1,829 $ 6,627
New Zealand $ 11,045 $ 15,242 $ 5,523 $ 1,524 $ 5,523
India $ 10,162 $ 14,024 $ 5,081 $ 1,402 $ 5,081
Pakistan $ 4,154 $ 5,732 $ 2,077 $ 573 $ 2,077
Hong Kong $ 2,813 $ 3,882 $ 1,407 $ 388 $ 1,407
Vietnam $ 2,530 $ 3,491 $ 1,265 $ 349 $ 1,265
Cambodia $ 2,173 $ 2,998 $ 1,086 $ 300 $ 1,086
Laos $ 1,385 $ 1,911 $ 693 $ 191 $ 693
Bangladesh $ 949 $ 1,310 $ 474 $ 131 $ 474

Status Model OK
d Income Report

CY PY
TE and Income by Country

Avg Salary
81
71
61
51
41
31
21
11
1
dia Pakistan Hong Kong Vietnam Cambodia Laos Bangladesh
Road Courier Air
aff Churn 75 Recruitment Expense 000s

21 20 37 38
18 33
18

tnam Australia Cambodia India China Vietnam Australia Cambodia

Total Sales Revenue 000s Total Expenses 000s

50,691 19,198
P&L
46,631 16,033
38,857 13,042
35,751 9,366

30,598
14,613 3,409
26,385

25,815

9,898 2,998
8,899 2,586
11,204

7,644 2,440
6,900
6,313
5,203

4,8731,695
3,177
2,464

3,338875
 3
Expenses

71.6m

Sales

221.2m
Air Mail Revenue & Expenses
se 000s Invoices Receivable

38

18

Australia Cambodia 0-30 30-60 61-90 90+

New Likes Social Media

P&L
FB 19

Twitter 21 Yelp 15
31,493
30,598
26,385

25,815
11,204
6,900
6,313

Google+ 51