12

Media and Information

Literacy
Quarter 3–Module 1
Communication, Media and Information

Development Team of the Module

Writer: Glenn Anthony C. Aggarao
Editor: Rolylyn H. Dado
Reviewer: Ann Marjorie V. Pico
Layout Artist: Froilan G. Isip

Management Team Zenia G. Mostoles EdD, CESO V, SDS

Leonardo C. Canlas EdD CESE, ASDS
Rowena T. Quiambao CESE, ASDS
Celia R. Lacanlale PhD, CID Chief
Arceli S. Lopez PhD, SGOD Chief
June D. Cunanan EPS- English
Ruby M. Jimenez PhD, EPS-LRMDS

Published by the Department of Education, Schools Division of Pampanga

Office Address: High School Boulevard, Brgy. Lourdes,
City of San Fernando, Pampanga
Telephone No: (045) 435-2728
E-mail Address: pampanga@deped.gov.ph
Introductory Message
For the Facilitator:

Welcome to the Media and Information Literacy for Grade 12 Alternative

Delivery Mode (ADM) Module on Communication, Media and Information.

This module was collaboratively designed, developed and reviewed by

educators from public institutions to assist you, the teacher or facilitator in helping
the learners meet the standards set by the K to 12 Curriculum while overcoming their
personal, social, and economic constraints in schooling.

This learning resource hopes to engage the learners into guided and
independent learning activities at their own pace and time. Furthermore, this also
aims to help learners acquire the needed 21st century skills while taking into
consideration their needs and circumstances.

In addition to the material in the main text, you will also see this box in the
body of the module.

As a facilitator you are expected to orient the learners on how to use this
module. You also need to keep track of the learners' progress while allowing them to
manage their own learning. Furthermore, you are expected to encourage and assist
the learners as they do the tasks included in the module.

For the Learner:

Welcome to the Media and Information Literacy for Grade 12 Alternative

Delivery Mode (ADM) Module on Communication, Media and Information.

Communication has already changed from the past century. Technology

abruptly changed everything. Information can now be obtained faster whenever and
wherever. And as a 21st Century learner, you need to globally competitive and
harvest all the potentials and opportunities technology has to offer. Therefore, this
module will give you understanding of how communication is affected by media and
information.
 What I Need to Know

In this module, we will describe of how communication is affected by media

and information. Thus, it will show you steps on how media and information changed
the way of communication and how we understand its meaning. Learners will
appreciate the better ways of communication using media and information.
For the learner
Understanding of communication and how it works will give you advantage to
share your thoughts and ideas. You will realized how media and information change
the way you communicate.
At the end of this module, you are expected to:
1. define communication, basic types, elements, communication model
2. design you own communication model
3. describe how communication is affected by media and information
4. create and share ideas on your selected form of media
 What I Know

Read and answer the following questions. Choose the letter of the correct
answer. Write your answers on a separate sheet of paper.
1. It is the exchange of information and the expression of feeling that can result in
understanding.
A. communication
B. data
C. information
D. media
2. Which of the following does not show verbal communication?
A. giving gifts
B. saying “I love you”
C. writing a love letter
D. none of the above
3. Which among the following is not belong to the nonverbal communication?
A. gestures
B. oral
C. signs
D. symbols
4. Which of the following is an ADVANTAGE of social media in communication?
A. easy access to fake news
B. increases social media addiction
C. access to social media
D. you can communicate to your relatives abroad free
5. It is the act or process of using words, sounds, signs, or behaviors to express or
exchange information or to express your ideas, thoughts, feelings, etc., to
someone else
A. communication
B. data
C. information
D. media
Lesson
Describe How Communication is affected
1 by Media and Information

Giving an idea on how communication is affected by media and information

What’s In

Answer the following questions based from

the image. Write your answer in your
notebook.

What can you say about the picture?

What is the message of the quotation?
Why Albert Einstein does said that there will
be generations of idiots in the future?

What’s New

In this module, we will discuss how communication is affected by media and

information. As today‟s generation is so dependent on social media, it affects how
we communicate and share our thoughts and ideas. It gave us opportunities to make
contact with our distant relatives and friends. It created a borderless communication.

However, how we understand the message communicated to us is influenced

greatly by what kind of medium is used. It gave us opportunities to communicate
even in the furthest side of the world and yet the ones we are with are not even open
to have a personal communication. On that note, it is important to understand what
communication is, decide on the medium you are going to use to convey your
message, choose intimate communication rather than being too dependent of
technology and media.
 What is It

Discussion of Activity 1
Communication is the act or process of using words, sounds, signs, or
behaviours to express or exchange information or to express your ideas, thoughts,
feelings, etc., to someone else. It is also the exchange of information and the
expression of feeling that can result in understanding.

Picture Analysis Guide questions:

1. What is the message

in this illustration?

2. Do you agree with this

illustration regarding
communication? Why
or why not?
 What’s More

Independent Activity 1
There are two basic types of communication namely verbal and nonverbal.

Under verbal communication we have oral and written. While nonverbal

communication includes Signs, Symbols, Colours, Gestures, body language and
facial expressions

Carefully analyze this picture.

Answer in 1-2 sentences

and write your answer in
your lecture notes.

1. Do you see the two

types of communication?
Why?

2. Enumerate as many
as you can on types of
communication that you
encounter in the picture

Independent Assessment 1
Communication can be verbal or nonverbal. Sometimes, nonverbal
communicates better than verbal messages. It is important to have a consistent use
of these two to further communicate our ideas and thoughts.

In today‟s media and information, it greatly affects the way we communicate. As a

result, we are being dependent of social media in expressing ourselves. Now, try to
answer the following questions of your social media use and write your answer in
your lecture notes.

1. What makes you use social media a lot more than personal communication?
2. Who are the people you are always communicating with using social media?
3. Have you experience being misinterpreted? Why?
4. Do you misinterpreted a message conveyed in social media? Why?
5. Can you think of ways on how you can better express yourself independent of
social media? What are they?
Independent Activity 2
To better understand how communication works, we must learn a basic model
to further comprehend the process of how we communicate.

Lasswell‟s Communication Model (1948)

Answer this example and write it in your lecture notes.

President Duterte warns the public through press conference on becoming

complacent on the dangers of Covid19. As a result, lot of communities had
implemented strict measures on how to decrease the chance of the spread of the
pandemic.

Who -
Says What -
In Which Channel-
To Whom -
With what effect?-

Independent Assessment 2
Analyze the following statement. Using the Lasswell‟s Communication Model,
write your answer on the following format. Write on your lecture notes.

World Health Organization warns the whole world through social media that
there will be second wave spread of CoVid19 when communities opens for
businesses. In response to this, the Philippine government implemented a „new
normal‟ policy in opening up business to prevent the spread of the virus.

Communicator Message Medium Receiver Effect

Independent Activity 3
It is undeniable that social media changes the way we communicate. Its
effects might be beneficial or damaging depending on how we use it in our
communication.

From the picture below, answer the following questions at least 1-2 sentences
each. Write your answer in your lecture notes.

1. What are the social media

platform you habitually use? Cite at
least 5.

2. How do you use social media

as a tool or medium for
communication?

3. How does it changed the way

you communicate with other
people?

Independent Assessment 3
From your answer on question #1 of the Independent Activity 3, fill up the
table below with information needed. Write you answer in a separate paper.

Top 5 often used

How often I use Effects to my
social media Advantage Disadvantage
social media communication
platform

For example: 8 hrs. a day Being updated Often acquire fake I rarely talk to my
with latest news family because
Facebook happenings to my I‟m always using
friends social media
1.

5
 What I Have Learned

Create your own model of communication. Make a message about your

personal use of social media and how it affects your communication with other
people. Use your own model of communication in explaining your message.

Here is the format:

Message:_________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________

Explanation:_______________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________

What I Can Do

Fill the table by giving the advantages and disadvantages of using social
media in communication.

Advantages Disadvantages
1. 1.
2. 2.
3. 3.
4. 4.
5. 5.
 Assessment

Identify the correct answer to each statement. Choose your answer on the box
provided. Write your answers on a separate sheet of paper.

Communication
Fake news
Nonverbal
Social media
Verbal

1. It is a type of communication includes Signs, Symbols, Colours, Gestures, body

language and facial expressions.
2. It is the act or process of using words, sounds, signs, or behaviors to express or
exchange information or to express your ideas, thoughts, feelings, etc., to
someone else.
3. Sending a chat message through messenger is an example of what type of
communication.
4. It is a medium of communication where we use electronic devices in sending and
receiving text, pictures, audio, video and other file formats through internet.
5. These are unverified, unreliable, and malicious information and/or news
spreading in social media.

Additional Activities

Do the following task:

 Search for ways on how to protect yourself from fake news lingering in social
media.
 Write your own means to verify information found in social media.
 Give sample measures on how to safeguard yourself that you will use the best
medium of communication to express yourself despite the huge influence of
social media.
 Type your answer in MS Word and submit a soft copy to your teacher through
email, messenger, or any means available.
 Answer Key

the spread of the pandemic.

how to decrease the chance of
implemented strict measures on
lot of communities had
With what effect?- As a result,
Fake news 5. To Whom- the public A 5.
Social Media 4. press conference D 4.
Verbal 3. In Which Channel- through B 3.
Communication 2. dangers of Covid19 A 2.
Nonverbal 1. becoming complacent on the A 1.
Says What- warning on
Assessment Who- President Duterte What I Know

Independent Activity 2

References
Commission on Higher Education. K to 12 Transition Program Management Unit –
Senior High School Support Team. Media and Information Literacy

https://cdn.pixabay.com/photo/2018/03/23/15/48/social-media-3254059_960_720.jpg

https://i.pinimg.com/originals/c0/a3/30/c0a33061ff09f6bc5c1cf0cb25ff48a7.jpg

https://thumbnails-visually.netdna-ssl.com/10-levels-of-intimacy-in-todays-
communication_50290a74deb4e_w1500.jpg

https://shannoncloewebb.files.wordpress.com/2017/09/basic-linear-communication-
models-lasswell-shannon-and-weaver-5-638.jpg?w=1000

http://communicationtheory.org/lasswells-model/

https://upload.wikimedia.org/wikipedia/commons/b/bf/Socialmedia-pm.png

http://www.merriam-webster.com

http://dictionary.cambridge.org

http://www.martina-gleissenebner-teskey.com/services/the-power-of-non-verbal-
communication/