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Since The Start of 21 Century Technology Boost Worldwide, Because of This, A Lot of Technological Ventures Were Established

VALCAREY is analyzing the drone market to develop marketing strategies. The drone market is highly valued and in demand worldwide as drones simplify surveying large areas with increased accuracy. While competitors like DJI have popular camera drones, VALCAREY's target market is construction companies, as drones provide overhead views to help optimize site plans, grading, and operations. VALCAREY will implement strategies like advertising, sales promotions, and direct marketing to promote their drone's product workflow to construction companies.

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Gian Paula Monghit
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39 views

Since The Start of 21 Century Technology Boost Worldwide, Because of This, A Lot of Technological Ventures Were Established

VALCAREY is analyzing the drone market to develop marketing strategies. The drone market is highly valued and in demand worldwide as drones simplify surveying large areas with increased accuracy. While competitors like DJI have popular camera drones, VALCAREY's target market is construction companies, as drones provide overhead views to help optimize site plans, grading, and operations. VALCAREY will implement strategies like advertising, sales promotions, and direct marketing to promote their drone's product workflow to construction companies.

Uploaded by

Gian Paula Monghit
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Market analysis

Current market
Drones has a high market value and is one of the most in demand manufacturers in the world.
Drones manufacturer were confident enough in this status to promote these with the expectation
of favourable feedback. Since Drones simplify the surveying process both by increasing the
accuracy and decreasing the complications over large areas. A drone survey captures aerial data
by using downward-facing sensors. During a survey the sensors, or cameras, photograph the land
several times from multiple angles.

Competitors

             Since the start of 21st Century Technology boost worldwide, because of this, a lot of
technological ventures were established. Drone 2.0, a mid- range hobby drone with integrated
FPV system controlled by a smartphone app. Easily DJI's direct competitor in the aerial
photography and aerial video markets, the company's Bebop series is one of the most popular
camera drones currently sold today due to its affordability.

Target Market
VALCAREY target market are the different construction company. Drones provide construction
teams with an overhead view of jobsites, materials, machinery and people. Contractors are using
the autonomous flying machines to record images and videos that help optimize everything from
grading plans and operations to identifying differences between as-designed and as-built site
plans.
  STRATEGY AND IMPLEMENTATION

           
              Product Work Flow

 Promotions

 Advertising.
 Sales Promotion
 Public Relations
 Direct Marketing
 Authorship/Referencing

MANAGEMENT TEAMS

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