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Company Description: Lead Data Analyst - Digital - Epsilon - Currently WFH

This posting is for a Lead Data Analyst role at Epsilon, a leader in outcome-based marketing. The role involves pulling data from analytics tools, conducting analysis, and creating PowerPoint reports and recommendations to help drive clients' businesses forward. Requirements include experience with tools like Google Analytics and Excel as well as analyzing digital marketing performance and providing insights.

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ritesh
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24 views

Company Description: Lead Data Analyst - Digital - Epsilon - Currently WFH

This posting is for a Lead Data Analyst role at Epsilon, a leader in outcome-based marketing. The role involves pulling data from analytics tools, conducting analysis, and creating PowerPoint reports and recommendations to help drive clients' businesses forward. Requirements include experience with tools like Google Analytics and Excel as well as analyzing digital marketing performance and providing insights.

Uploaded by

ritesh
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Lead Data Analyst || Digital || Epsilon || Currently WFH

Company description
Epsilon is the leader in outcome-based marketing. We enable marketing thats built on proof, not
promises. Through Epsilon PeopleCloud, the marketing platform for personalizing consumer
journeys with performance transparency, Epsilon helps marketers anticipate, activate and prove
measurable business outcomes. Powered by CORE ID, the most accurate and stable identity
management platform representing 200+ million people, Epsilons award-winning data and
technology is rooted in privacy by design and underpinned by powerful AI. With more than 50
years of experience in personalization and performance working with the worlds top brands,
agencies and publishers, Epsilon is a trusted partner leading CRM, digital media, loyalty and email
programs. Positioned at the core of Publicis Groupe, Epsilon is a global company with over 8,000
employees in over 40 offices around the world. For more information, visit epsilon.com. Follow us
on Twitter at @EpsilonMktg.

Requirements
professional experience conducting digital analytics and/or hands on working with Google
Analytics or Adobe Analytics.
Responsible for the Analysis, Insights and recommendations of the clients online marketing
campaigns and initiatives. Media channels include Paid Search, Display, social media, and organic
search
Good working knowledge in Excel and PowerPoint including pivot tables, charts, v-lookups, and
dashboard creation is required
Good experience in GA or Data Studio dashboards is preferred but not mandatory
Strong analytic and technical thought process and ability to interpret findings.
Effective communicator via both written and spoken word.
A basic understanding of statistical analysis and research methodologies.
Bachelors degree required
A masters degree in a related field is preferred but not required.

Job Functions
Pull data from various web analytics tools and formulate PowerPoint reports on digital media
and web analytics performance
Responsible for end-to-end reporting performance data pulling, data aggregation, analysis,
PowerPoint formatting and insight generation
In all PowerPoint deliverables there will be an opportunity and an expectation for the candidate
to make recommendations for improvement to help drive the clients business forward.
Review KPIs and provide strategic recommendations for ongoing campaign and site
improvements.
Owner of data intensive spreadsheets and PowerPoint presentation
QA (Quality Assurance) on tagging to make sure this it is implemented and firing correctly

Skills
Deep experience with website tracking tools such as Google Analytics and/or Adobe Analytics /
Site Catalyst is preferred.
Good experience in Microsoft Excel and PowerPoint
Experience analyzing digital assets data and providing insights and recommendations
Good understanding of Paid Search, Organic Search, Display (Banners), Social Channel and Multi-
Channel performance reporting
Familiarity with Google Data Studio is highly preferred
Detail-oriented, organized, and able to work on multiple projects over the course of a day.
Experience with tag management systems (Adobe Launch, Google Tag Manager, etc.) is preferred.
Along with an ability to QA tags through web debuggers.
Team player with ability to work well in a cross-functional team environment; ability to work
effectively with diverse teams including statistical, technical, creative and marketing resources
Demonstrates an ability to think outside the box and take initiative upon themselves in order to
solve problems as they arise.

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