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Live+Project+Submission+ RAJVI VAIDYA

The document summarizes an email marketing campaign conducted using Mailchimp. It includes screenshots of the emails and platform, as well as metrics for two emails. The second email performed better with a click-through rate of 11.11% compared to 10% for the first. This is because the second email targeted a segmented list based on interest and location, making it more relevant for recipients and increasing engagement. The document recommends optimizing the second email further since segmentation led to improved click-through rate.

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Rajvi Vaidya
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1K views10 pages

Live+Project+Submission+ RAJVI VAIDYA

The document summarizes an email marketing campaign conducted using Mailchimp. It includes screenshots of the emails and platform, as well as metrics for two emails. The second email performed better with a click-through rate of 11.11% compared to 10% for the first. This is because the second email targeted a segmented list based on interest and location, making it more relevant for recipients and increasing engagement. The document recommends optimizing the second email further since segmentation led to improved click-through rate.

Uploaded by

Rajvi Vaidya
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Email Marketing live project

submission
Mailchimp Campaign
Slide 1

Title
Name of website: myinfofact.in

http://myinfofact.in/how-does-robots-and-artificial-intelligence-impact-human-life/
Slide 2

Screenshots
{Screenshots of the Mailchimp platform, which show both emails}
Screenshot of Two Emails Slide 3

{Screenshots of your first and second email triggers }


Slide 4

Elements of 1st Email


{Screenshot of 1st Email highlighting Header, subject line, CTA, body content and Footer}
Slide 4

Elements of 2nd Email


{Screenshot of 2nd Email highlighting Header, subject line, CTA body content and Footer}
Slide 5

Metrics for 1st Email


{Share the metrics for the 1st email}

CTR OF 1st MAIL – 10%


Slide 6

Metrics for 2nd Email


{Share the metrics for the 2nd email}

CTR OF 2nd - 11.11%


Slide 6

Campaign Analysis
From the metrics for the two emails, which had a better open rate? Why do you think
so?
Email campaign 2nd was better because it has segment so because of segment I got
more clicks and CTR increases and in 1st campaign reach and impression was same but
clicks were none so 2nd campaign was successful because it has segment so mail reaches
to only those who are interested so click through rate was high.
Slide 6

Campaign Analysis
Which of the two emails should you optimise? Justify your answer.

Email which has segment is more effective as I got increase in CTR by 1%. I had audience of 14
and in which there were only 9 people who are actually interested and only 5 of them clicked so
after segmenting them by their interest and location I got more clicks.

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