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The Business Model Canvas: Group - 5 AMAZON 2019

This business model canvas describes Amazon's key activities, resources, partnerships, costs, and revenue streams. Amazon's value propositions include convenience as an "everything store" with a wide range of products, competitive pricing, and strong brand recognition. Its key resources are technology infrastructure, logistics networks, and vast customer databases. Amazon generates revenue primarily through product sales on its website and apps as well as third-party electronic stores like Kindle. While warehousing and distribution are major costs, Amazon operates on a model where economies of scale help reduce costs.

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Nahid Seliya
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72 views1 page

The Business Model Canvas: Group - 5 AMAZON 2019

This business model canvas describes Amazon's key activities, resources, partnerships, costs, and revenue streams. Amazon's value propositions include convenience as an "everything store" with a wide range of products, competitive pricing, and strong brand recognition. Its key resources are technology infrastructure, logistics networks, and vast customer databases. Amazon generates revenue primarily through product sales on its website and apps as well as third-party electronic stores like Kindle. While warehousing and distribution are major costs, Amazon operates on a model where economies of scale help reduce costs.

Uploaded by

Nahid Seliya
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Designed for: Designed by: Group -5 Date: Version:

The Business Model Canvas AMAZON 2019 NNirmiti

Key Partners Key Activities Value Propositions Customer Relationships Customer Segments

1. Selling Ecosystem 1. Order Processing 1.Convenience –


- Manufacturers and Delivery “Everything store”: wide
- Third Party Sellers 2. Software range of products an
- Logistics Partners development important factor of
3. Data Analysis success.
4. Manufacturing 2.Competetive pricing
2. Content Partners 5. Content Creation
- Video content 3. Brand Recognition
Key Resources Channels
creators 4. Exclusivity: Amazon
- Publishers and 1. Largest channel:
1. Tech Resources (Cloud Studios
authors website (14 versions
infrastructure)
across 5 countries)
2. Logistical network and
2. Amazon App
Fulfilment centers
3. Third party electronic
3. Database
stores: Kindle

Cost Structure
Revenue Streams
Operates on a model where economies of scale is important.
Major cost drivers:
1. Warehousing and Distribution
2. Software development centres and customer service centres
3. Key cost driver is the initial cost of purchasing.
Kindle ecosystem and Amazon’s various streaming services operate on the principle of
creating value rather than minimising cost

This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:
http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.

DesigneD by : Strategyzer AG
The makers of Business Model Generation and Strategyzer strategyzer.com

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