Assumption College of Nabunturan

College Department
Christine Joyce C. Sierte
Mobile Number: 09167585780
Messenger: Joyce Sierte
Email: sierte.joyce@gmail.com
Consultation hour: Every Saturday 2:00-3:00 pm

January 22, 2021

Dear Student,

Please find enclosed the learning materials for the subject titled:

GE 4: PURPOSIVE COMMUNICATION

We are now on the second semester for this school year. Congratulations for accomplishing the
first semester. We are pleased that you have chosen to continue studying with us here at the
Assumption College of Nabunturan. It is our hope that we will be able to provide the support and
information you need to succeed in this subject Purposive Communication.

I am the instructor of this course and will be your primary point of contact in relation to any
academic matters concerning your study. My contact details are as shown above. I look forward
to communicating with you, particularly through messenger, Teams, or text messages. I also
expect your full participation in our incoming discussions in Microsoft Teams. If you have doubts
with the concepts presented, feel free to ask for clarification.

I suggest also that you take time to support your classmates by reading their posts, outputs and
leaving comments if you agree with their views and ideas on the topic discussed. By then we
will be able to build a supportive learning community of future educators which is essential for
the completion of this subject.

Once again let me welcome you. I look forward to be working with you throughout the semester.
I hope that you will be able to develop and improve your communication skills in this class.

Yours sincerely,

Ms. Christine Joyce C. Sierte

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 GE 4: PURPOSIVE COMMUNICATION
Course Outline

Instructor: Christine Joyce C. Sierte

Semester: 2nd Semester AY 2020-2021
Course Credit: 3 Units

Course Description: Purposive Communication is about writing, speaking, and

presenting to different audiences and for various purpose. This is a three-unit course
that develops students’ communicative competence and enhances their cultural and
intercultural awareness through multimodal tasks that provide them opportunities for
communicating effectively and appropriately to a multicultural audience in a local or
global context. It equips students with tools for critical evaluation of a variety of texts
and focuses on the power of language and the impact of images to emphasize the
importance of conveying messages responsibly. The knowledge, skills, and insights that
students gain from this course may be used in their other academic endeavors, their
chosen disciplines, ad their future careers as they compose and produce relevant oral,
written, audio-visual and/or web-based output for various purposes.

Contact Hours: 2 hours online and 1 hour consultation per week.

Course Objectives:
At the end of the first semester the students are expected to:
Knowledge
1. describe the principles and process of communication and the ethical considerations in
communication
2. elucidate how communication skills help resolve problems, better understand new
concepts, and aid in your profession
3. explain how cultural and global issues affect communication
4. cite examples on how to enhance one’s ability to communicate with people from diverse
cultures
5. analyze media messages and/or images
6. evaluate multimodal texts critically to enhance receptive (listening, reading, viewing)
skills
7. compare and contrast different modes of delivering a speech
8. explain the importance of making minutes of a meeting
9. identify strengths and needed skills for improvement

Skills
1. frame a slogan how the knowledge of the communication process aids people in
communicating effectively
2. write a reaction paper on communication challenges in a global atmosphere and
methods for effective and ethical global communication
3. create a role play about various cultural modes of communication of a certain country

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 4. apply varieties and registers of spoken and written language in the proper context
5. create a multimedia presentation showcasing one’s culture
6. convey ideas through oral audio-visual, and/or web-based presentations for different
target audiences in local and global setting s using appropriate registers
7. deliver effectively a message to an audience
8. provide information accurately
9. write effective letters of inquiry
10. write minutes of a meeting
11. construct personal and business SWOT analyses
12. present a business plan

Values
1. appreciate the impact of communication on society and the world
2. adopt cultural and intercultural awareness and sensitivity in communication of ideas
3. adopt awareness of audience and context in presenting ideas

Course Content
I. Communication Processes, Principles, and Ethics

II. Communication and Globalization

III. Local and Global Communication in Multicultural Settings
- Varieties and Registers of Spoken and Written Language
IV. Evaluating Messages and/or images of different types of texts reflecting different
cultures

V. Communication Aids and Strategies Using Tools of Technology:

- Preparing Multimedia Presetation
- Preparing Pecha Kucha Presentation

VI. Communication for Various Purposes :

- Informative, Persuasive, and Argumentative Communication
- Public Speaking

VII. Making Inquiries

VIII. Writing minutes of a meeting

IX. Communication for Business and Trade

Course Requirement:
Participation & Attendance
Quizzes & Assignments
Performance Tasks
Examination

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Grading system:
Midterm 40%
Exam -30%
Written Works -30%
Performance Tasks -40%
Final 60%
Exam -30%
Written Works -30%
Performance Tasks -40%

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 Table of Contents

Topic Page

I. Communication Processes, Principles, and Ethics 6

II. Communication and Globalization 9

III. Local and Global Communication in Multicultural Settings 11
- Varieties and Registers of Spoken and Written Language
IV. Evaluating Messages and/or images of different types of texts reflecting 15
different cultures

V. Communication Aids and Strategies Using Tools of Technology: 17

- Preparing Multimedia Presentation
- Preparing Pecha Kucha Presentation

VI. Communication for Various Purposes: 20

- Informative, Persuasive, and Argumentative Communication
- Public Speaking

VII. Making Inquiries 24

VIII. Writing minutes of a meeting 28

IX. Communication for Business and Trade 31

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 Lesson 1
Communication Processes, Principles, and Ethics

What to achieve?
At the end of the lesson, you should be able to:
 describe the principles and process of communication and the ethical considerations in
communication;
 elucidate how communication skills help resolve problems, better understand new
concepts, and aid in your profession; and
 frame a slogan how the knowledge of the communication process aids people in
communicating effectively.

What to ponder?
1. Why do people communicate?
2. What might happen to the world if communication does not exist?
3. Why do miscommunications and misunderstandings happen?

What to learn?
Communication
 The process of meaning-making through a medium.
 From the Latin word “communicare” which means to share or make ideas common.

Components of the Communication Process:

1. Source – sender (author, public speaker, etc.)
2. Message – reason for the interaction, meaning being shared
3. Channel – means by which a message is conveyed (phone, letter, ect.)
4. Receiver – receives the message
5. Feedback – essential to confirm the recipient’s understanding
6. Environment – place, feeling, mood, mind set, & condition of both speaker and receiver
7. Context – common or shared understanding through the environmental signals (expectation
of sender & receiver)
8. Interference – barrier, block to effective communication
Kinds of Interference:
1. Psychological barriers – thoughts that hamper the message to be interpreted
correctly
2. Physical barriers – competing stimulus, weather & climate, health & ignorance of the
medium
3. Linguistic and cultural barriers – language, cultural environment
4. Mechanical barriers – raised by channels employed for communication
(cellphones, laptops, and other gadgets used in communication)
5. Physiological barriers – body & health problems

9 Principles of Effective Communication

Michael Osborn (2009) claims that communication must meet certain standards for effective
communication to take place:
1. Clarity
• speeches are understandable
• What are forbidden:
- fuzzy language - euphemism

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 - cliché expressions - jargons
- doublespeak language
2. Concreteness
• messages must be supported by facts (research data, statistics or figures)
• Abstract ideas must be avoided
3. Courtesy
• Being polite in terms of approach and manner of addressing an individual
4. Correctness
• Grammar
• Language use
5. Consideration
• Background of the audience
6. Creativity
• the ability to craft interesting messages in terms of sentences structure and word choice
7. Conciseness
• Simplicity & directness
• Avoid lengthy expressions and words
• 9 Principles of Effective Communication
8. Cultural Sensitivity
• Empowering diverse cultures, lifestyles, and races
• Gender equality
• cultural sensitivity
9. Captivating
• Make message interesting to command more attention and better responses

Ethical Considerations in Communication

Ethics is a branch of philosophy that focuses on issues of right and wrong in human affairs.
Ethical Communicators:
1. Respect audience.
2. Consider the result of communication.
3. Value truth.
4. Use information correctly.
5. Do not falsify information.