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Course Outline BBT

This document outlines the course details for an Entrepreneurship course for a BS (Hons.) program. The course will cover fundamentals of starting and operating a business including developing a business plan, obtaining financing, marketing, and accounting systems. It will be taught over 16 weeks and cover topics such as business plans, financial planning, marketing, and organizational structures. Student evaluation will include a midterm exam, final exam, case study, and project, with sessional marks making up 20% of the total grade.

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60 views5 pages

Course Outline BBT

This document outlines the course details for an Entrepreneurship course for a BS (Hons.) program. The course will cover fundamentals of starting and operating a business including developing a business plan, obtaining financing, marketing, and accounting systems. It will be taught over 16 weeks and cover topics such as business plans, financial planning, marketing, and organizational structures. Student evaluation will include a midterm exam, final exam, case study, and project, with sessional marks making up 20% of the total grade.

Uploaded by

ᴅᴇᴀᴅ ᴋɪʟʟᴇʀ
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Course Outline

ENTREPRENEURSHIP
For BS (Hons.)

Institute of Biochemistry, Biotechnology and Bioinformatics


The Islamia University of Bahawalpur
Course Details
Course Title: Entrepreneurship
Program: BS (Hons.) 4th

Lecturer/Instructor
Hafiz Ammar zafar
Cell: +92 321 557 2004
Email address: hafizammarzafar@gmail.com

Course Description
This course provides business and non-business majors with the skills necessary to
succeed as an entrepreneur. The fundamentals of starting and operating a business,
developing a business plan, obtaining financing, marketing a product or service and
developing an effective accounting system will be covered.

Objective and Learning outcomes of the Course


Upon completion of the course, the student will be able to demonstrate knowledge
of the following topics:
▪ Understanding the dynamic role of entrepreneurship and small businesses.
▪ Organizing and Managing a Small Business.
▪ Financial Planning and Control.
▪ Forms of Ownership for Small Business.
▪ Strategic Marketing Planning.
▪ New Product or Service Development.
▪ Business Plan Creation

Course Contents

Sessions Topics
▪ Introduction of Business
▪ Scope of Business
Week 1 ▪ Evolution of Business
▪ Organizational Structure

▪ Industrial Era
▪ Marketing Era
Week 2 ▪ Entrepreneurial Era
▪ Global Era
▪ Information Technology/Ecommerce Era

1
Entrepreneurial Era
▪ An Overview of Entrepreneurs and Entrepreneurship
▪ Small-scale Businesses
Week 3 ▪ Evolution of Entrepreneurship
▪ Entrepreneurship in Pakistan

▪ Common traits of entrepreneurs


▪ Motivation behind Entrepreneurship
Week 4 ▪ Successful and unsuccessful entrepreneurs
▪ Cultural Diversity of Entrepreneurship
▪ Family Businesses
▪ Entrepreneurs V. Intrapreneurs
Inside the Entrepreneurial Mind: From Ideas to
Reality
Week 5 ▪ Creativity and Innovation
▪ Barriers to Creativity
▪ Protecting Your Ideas
▪ Model of entrepreneurial motivation
Business Plan
▪ Elements Of Business Plan
Week 6 ▪ Environmental and Industry Analysis
▪ Description of Venture
Capital Budgeting
Week 7 ▪ Overview of Budgeting Process
▪ Payback Period
▪ Accounting Rate of Return
▪ Net Present Value
Week 8 ▪ Profitability Index
▪ Internal Rate of Return
MID-TERM EXAMINATION
Operational Plan
▪ Costing Techniques
Week 9 ▪ High-Low Method
▪ Marginal Costing
▪ Absorption Costing
Financial Plan
▪ Financial Statements
Week 10 ▪ Statement of Financial Position
▪ The Income Statement
▪ Cash flow Statement
Week 11 ▪ Ratio Analysis
▪ Break-even Analysis

2
Marketing Plan
▪ A Guerrilla Marketing Plan
▪ Pinpointing the Target Market
Week 12 ▪ Market Research and Marketing Research Process
▪ Unique Selling Proposition (USP)
▪ Relationship Marketing (CRM)
▪ Attention to Convenience
Organizational Plan
▪ Types of Organizations
Week 13 ▪ Sectors in which organizations operate
▪ Organizational Structure
▪ Stakeholders
Globalization
Week 14 ▪ Franchising System
▪ Ecommerce

Banking System
Week 15 ▪ Conventional Banking System
▪ Islamic Banking System
▪ Economic Systems in the World
Week 16 ▪ Presentations
FINAL EXAMINATION

Reference Material

1. New Venture Creation: entrepreneurship for the 21st century 8th Ed.
2. Small Business Management an Entrepreneur’s Guidebook 7th Ed.
3. The Startup Owner's Manual: The Step-By-Step Guide for Building a Great
Company.

Course Evaluation

The breakup of the total marks is as under.

Mid term 30 Marks


Final Term 50 Marks
Sessional 20 Marks

3
Breakup of Sessional Marks

Case Study 10 Marks


Project 10 Marks

Course Policies

1. Students are highly encouraged to participate in the class.


2. Students are advised to go through the topics before coming to the class.
3. Quizzes can be taken with or without prior announcement.
4. No Plagiarism will be accepted in assignments. If a student is found involved in
plagiarism he/she will simply get an F followed by disciplinary action.
5. Cheating in any quiz/exam will lead to cancellation of the quiz/exam followed by
disciplinary action.
6. Students are encouraged to reach me after the class to discuss anything related to
course, class, and their progress. In case a student requires reaching me after the
class and outside the consulting hours they are welcome to contact me through
email.

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