FY B.

Tech
ENTREPRENEURSHIP DEVELOPMENT
OE1002:ENTREPRENEURSHIP DEVELOPMENT

Course Code: OE1002

Credits: 2
Teaching Scheme: Theory: 1 Hour / Week
Tutorial: 1 Hour / Week

Course Syllabus
Tutorials
Course Project
Course Assessment
 SECTION - I

Entrepreneurial Journeys: Entrepreneur Success Stories, Know the Entrepreneur within you? GET Test

Business Fundamentals: What is Business? Business Cycle, Customer and Consumer, Business Types- B2B, B2C, C2C,
C2B,

Formats of Business: Sole Proprietorship, Partnership, OPC, LLP, Pvt. Ltd, Franchise Models

Organization Structures: Flat, Functional, Matrix, Multi-divisional

Entrepreneur and Entrepreneurship: What is Start-up? Unicorns? Motivation, Age, Personality Traits, Risk Taking
for Entrepreneurship

Self Discovery: Entrepreneurial Psychology, Driving Forces, Discovers your own strengths, Entry Barriers

New Age Businesses: FinTech, EdTech, HealthCare, AgriTech, Food Tech, E, m, Quick commerce

Idea to Offering: Sources of Opportunities, Market Research, Idea Generation, Idea to Offering transition
 SECTION - II
Competitive Advantage: First Mover Advantage, 2nd Mover, Last Mover advantage, Environment Analysis (Porter’s 5
Forces framework), Resource Analysis (VRIO)

Business Plan: Elements of Business plan, B-Plan Report & Elevator Pitch

Feasibility study: Functional Feasibilities -Technical, Economical, Financial, Marketing, Operational, Legal, Social and
Sustainable aspects.

Managing People & Financing : Organization Management, Managing Team Members, Sources of Funds, Venture
Capital and Angel Investment, Break Even Analysis

Managing Growth : Start-up Survival, Expansion Strategies, Diversification- Product expansion, Market expansion /
penetration , Exit Strategies

Start-up Registration: Detailed Procedures to register a company, Documentation and Legal Formalities, Getting
GST number etc.

Entrepreneurial Ecosystem in India : Institutional Financial Support, Benefits of Registered Start-ups, Incentives
subsidies and grants, Start-up India, Incubation Centers, Support Agencies & Network
 LIST OF TUTORIALS
1. Identification of Business Ideas through Brainstorming / Research / Surveys
2. Develop Start-up Vision and Strategy
3. Business Plan (B-Plan) – Marketing Feasibility
4. B-Plan – Financial / Economic Feasibility
5. B-Plan – Operational Feasibility
6. B-Plan – Legal & Regulatory Feasibility
7. B-Plan – Social & Environmental Feasibility
8. Break Even Analysis and Crucial Financial Ratios
9. Business Registration – How to Register a Business in India
10. Pitch Elevator- Demonstrations
11. Case study based on Manufacturing Business and its Operations
12. Case study based on Service Business and its activities
13. Case study based on New Age Business
14. Learn from Entrepreneurs about managing self and well being
 COURSE PROJECT

Idea to Offering Journey

As a group / team, students are expected to

- Identify potential business ideas
- Prepare Feasibility Analysis
- Write Business Plan Report
- Register Start-up / Business Enterprise as a Campus Venture
 COURSE OUTCOMES

The student will be able to –

1. To understand the concept of entrepreneurship

2. To identify the business opportunities & resources required to establish a start-up

3. To convert ideas into product or service offering

4. To develop business plan by analyzing functional feasibility

5. To know sources of funds and entrepreneurial ecosystem in India

6. To identify own entrepreneurial traits & try to pursue entrepreneurship (A Campus Venture)
 LECTURE PLAN
Sr. Sr.
Main Topic Sub Topics Main Topic Sub Topics
No. No.
Entrepreneurial Entrepreneur Success Stories, Know the Competitive Advantage First Mover Advantage, 2nd Mover, Last Mover
1 Journeys Entrepreneur within you? 8 advantage, Environment Analysis ( Porter’s 5
Forces framework), Resource Analysis (VRIO)
Business Fundamentals What is Business? Business Cycle, Customer and
2 Consumer, Business Types- B2B, B2C, C2C, C2B, B-Plan & Feasibility Elements of Business plan, Functional
study Feasibilities -Technical, Economic/Financial,
9
Formats of Business Sole Proprietorship, Partnership, OPC, LLP, Pvt Ltd, Marketing, Operational, Legal, Social and
Franchise Models Sustainable aspects
3 Organization Structures Flat, Functional, Matrix, Multi-divisional Feasibility study Functional Feasibilities -Technical,
10 Economic/Financial, Marketing, Operational,
Legal, Social and Sustainable aspects.
Entrepreneur and What is Start-up? Unicorns? , Motivation, Age,
4 Entrepreneurship Personality Traits, Risk Taking for Managing People and Managing Team Members, Sources of Funds,
Entrepreneurship 11 Financing Venture Capital and Angel Investment, Break
Self Discovery Entrepreneurial Psychology, Driving Forces, Even Analysis
5 Discovers your own strengths, Entry Barriers Managing Growth Start-up Survival, Expansion Strategies,
12 Diversification- Product expansion, Market
New Age Businesses FinTech, EdTech, HealthCare, AgriTech, Food Tech, expansion / penetration , Exit Strategies
6 E/m/Q commerce Business Registration Formalities and procedures in registration of a
13 Process business - Regulatory norms and legal aspects
Idea to Offering Sources of Opportunities, Market Research, Idea
The Entrepreneurial MSMEs, Institutional Financial Support,
Generation, Idea to Offering transition
7 14 Ecosystem Benefits of Registered Start-ups, Incentives
subsidies and grants
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Division - F
 LECTURE-1
ENTREPRENEURIAL JOURNEYS

Content:

What is Entrepreneur & Entrepreneurship?

Entrepreneur Success Stories, Know the Entrepreneur within you?
WHAT IS ENTREPRENEURSHIP?
WHO IS ENTREPRENEUR?
 SUCCESS STORIES: INDIAN START-UPS

Periodic Table of Indian Start-ups

A U

B P V

C G Q U

D H K R X

E I L N S Y

F J M O T Z
SUCCESS STORIES
 LECTURE-2
BUSINESS FUNDAMENTALS

Content:

What is Business? Business Cycle, Customer & Consumer, Business Environments/ Models- B2B, B2C, C2C, C2B
 WHAT IS BUSINESS?

Business is an economic activity that involves the exchange, purchase, sale or production of
goods and services with a motive to earn profits and satisfy customers' needs
BUSINESS CYCLE ( ORDER TO CASH )

Parameters to discuss

 Lead Time

 Frequency

 Level of Complexity (#transactions)

 Demand : Volume, per order, #orders

 Uncertainty

 Any other…
CUSTOMER AND CONSUMER
BUSINESS ENVIRONMENTS / MODELS
 LETS TALK ABOUT INDIAN START-UPS

Periodic Table of Indian Start-ups

A U

B P V

C G Q U

D H K R X

E I L N S Y

F J M O T Z
 LECTURE-2
FORMATS OF BUSINESS &
ORGANIZATION STRUCTURES

Content:
Formats of Business : Sole Proprietorship, Partnership, OPC, LLP, Pvt Ltd, Franchise Models
Organization Structures: Flat, Functional, Matrix, Multi-divisional
 LECTURE-3
ENTREPRENEUR AND ENTREPRENEURSHIP

Content:
Motivation, Age, Personality Traits, Risk Taking for Entrepreneurship
 LECTURE-4
NEW AGE BUSINESSES

Content:
FinTech, EdTech, HealthCare, AgriTech, Food Tech, E/m/Q commerce
 LECTURE-5
IDEA TO OFFERING

Content:
Sources of Opportunities, Market Research, Idea Generation, Idea to Offering transition
 LECTURE-6
BUSINESS STRATEGIES

Content:
First Mover Advantage, 2nd Mover, Last Mover advantage,
Environment Analysis ( Porter’s 5 Forces framework), Resource Analysis (VRIO)
 LECTURE-7
B-PLAN & FEASIBILITY STUDY

Content:
Elements of Business plan,
Functional Feasibilities -Technical, Economic/Financial, Marketing, Operational, Legal, Social & Sustainable aspects
 LECTURE-8
B-PLAN & FEASIBILITY STUDY

Content:
Elements of Business plan,
Functional Feasibilities -Technical, Economic/Financial, Marketing, Operational, Legal, Social & Sustainable aspects
 LECTURE-9
MANAGING NEW VENTURE AND PEOPLE

Content:
Hiring and Retaining Recruits / Talents, Managing Team Members, Team Building