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Entrepreneurial Lab: School of Management Studies

This document provides information about an Entrepreneurial Lab course offered at the School of Management Studies. The course aims to familiarize students with challenges facing entrepreneurs, provide an internship experience working in a start-up, and leverage networks. Key topics covered include strategic planning, venture financing, intellectual property, competition, and marketing. Students will analyze failed start-ups and develop a business plan for a start-up of their choice. The document outlines the course objectives, outcomes, syllabus, reference materials, and presentation topics.

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Abhishek DuttaGupta
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158 views24 pages

Entrepreneurial Lab: School of Management Studies

This document provides information about an Entrepreneurial Lab course offered at the School of Management Studies. The course aims to familiarize students with challenges facing entrepreneurs, provide an internship experience working in a start-up, and leverage networks. Key topics covered include strategic planning, venture financing, intellectual property, competition, and marketing. Students will analyze failed start-ups and develop a business plan for a start-up of their choice. The document outlines the course objectives, outcomes, syllabus, reference materials, and presentation topics.

Uploaded by

Abhishek DuttaGupta
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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ENTREPRENEURIAL LAB

B18BE3040
SCHOOL OF MANAGEMENT STUDIES
Program: BBA ENTREPRENEURSHIP
Course Title: ENTREPRENEURIAL LAB
Course Code: B18BE3040
Course Type: HC
Course Presenter: PROF. ABHISHEK DUTTAGUPTA
Course Mentor: PROF. ABHISHEK DUTTAGUPTA
Semester & Section: III BBA E
Academic Year: 2020-21
Course Pre-requisites: N/A
L T P: [2] [ 0] [ 2]
Pedagogy: ICT & E-CONTENT
Course Objectives:
1. To familiarize students with the issues and challenges facing
entrepreneurs in emerging markets.
2. To provide students with an intensive internship experience
working in a start-up.
3. To familiarize students with the power of informal networks
and the importance of leveraging with start-ups at REVA NEST
-related and other networks while working

Course Outcomes:
1. Be able to provide work on challenges and problems being faced by
start-ups
2. Demonstrate strategic and problem solving competencies
3. Work on issues related to early stage venture financing, IPR and
competitive situations
Syllabus:
Course Progra
m
Unit Topics Outcom
es Outco
mes
Components of a successful strategic plan (Market Opportunity, Customer Definition, Competitive
I 1,2,3 1, 3
Analysis). Product & business model definition
II Early-stage venture financing, fundraising. Financial Statements, Cash Flow Projection, Valuation 1,2,3 4
III Intellectual property. Investor Expectations & Communications. Delivering an Investor Pitch 1,2,3 6
IV Competition. Marketing and Sales. 1,2,3 5
Program outcomes:
1. Set up new ventures and/or strengthen family business; formulate human resources
policies for the organization
2. Recruit, train and monitor human resources of an organization
3. Manage operations of an organization
4. Plan and manage finances
5. Plan and execute marketing and sales activity
6. Perform project management activity
7. lead a team to ensure that projects are completed satisfactorily, on time, and within
budget
8. conform to cultural, environmental, sustainability and ethical issues
9. communicate across teams verbally, visually and by writing
10. choose an appropriate online educational programmes for further learning,
participate in seminars and conferences
Reference Books:
1. Vasanth Desai, Dynamics of Entrepreneurial Development and Management, Himalayan Publishing House, New
Delhi 2016
2. Entrepreneurship : Theory and Practice Raj Shankar, Mc Graw Hill Education, Noida, UP, 2015
3. Kathleen and R. Allen New Venture Creation, Cengage Learning, New Delhi, 2015

E-Resources:
1. www.entrepreneur.com
2. https://eaiindia.com/
3. https://www.genglobal.org/
4. https://www.eonetwork.org/
5. http://blog.ecell-iitkgp.org/category/e-resources/

Suggested Readings Unit wise:


1. Will It Fly – By Thomas McKnight
2. The Art of The Start – By Guy Kawasaki
Presentation Topics:
1. Presentation on a start-up idea you have.

Assignment:
1. Analyse any two famous (much hyped) start-ups that
failed.
2. Devise a business plan for a start-up of your choice.
“Plan for what is difficult while it is easy, do what is great while
it is small.”
– Sun Tzu
BUSINESS PLAN

• A written description of your business's future.

• A document that desribes what you plan to do and


how you plan to do it
NEED OF A BUSINESS PLAN

• Starting a new project or venture

• Looking for a business partner

• Requirement of finance, government grants and


incentives
• To manage your business better

• To measure actual performance compared to what


was planned
COMPONENTS OF A BUSINESS PLAN

• Executive summary • Design and


development plan
• Business description
• Operations and
• Market strategies
management plan
• Competitive analysis • Financial Components
TYPES OF BUSINESS PLANS

• Mini Plan

• Working Plan

• Presentation Plan

• Electronic Plan
PREPARATION OF BUSINESS PLAN
• Preliminary • Drawing Functional
Investigation Plans

• Idea Generation • Project Report


Preparation
• Environment Scanning
• Evaluation, Review and
• Feasibility Analysis
Control
PRODUCT
• A product is a good, service, or idea consisting of a
bundle of tangible and intangible attributes that
satisfies consumers and is received in exchange for
money or some other unit of value.

• Differences between Goods and Services


LEVELS OF PRODUCT

• CORE PRODUCT

• ACTUAL PRODUCT

• AUGMENTED PRODUCT
CLASSIFICATION OF PRODUCT

• CONSUMER PRODUCTS

• BUSINESS TO BUSINESS PRODUCTS


ELEMENTS OF A PRODUCT MIX

• PRODUCT ITEM

• PRODUCT LINE

• PRODUCT MIX
PRODUCT POSITIONING (& REPOSITIONING)

• EXISTING PRODUCTS

• NEW PRODUCTS
NEW PRODUCT DEVELOPMENT

• CONTINUOUS INNOVATION

• DYNAMIC CONTINUOUS INNOVATION

• DISCONTINUOUS INNOVATION
WHY PRODUCTS FAIL

• Lack of differentiating advantage

• Poor marketing plan

• Poor timing

• Target market too small

• Poor product quality

• No access to market
BUSINESS MODEL

• A business model is the way that a company sells


products to its customers. It describes how a
business creates, delivers, and captures value
BUSINESS MODEL - TYPES

BUSINESS TO BUSINESS

BUSINESS TO CONSUMER

CONSUMER TO CONSUMER

BUSINESS TO GOVERNMENT

CONSUMER TO BUSINESS
BUSINESS MODEL - COMPONENTS

VALUE PROPOSITION

MARKET SEGMENT

VALLUE CHAIN

REVENUE & PROFITS

COMPETITIVE STRATEGY

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