Starbucks is a coffee chain

founded in Settle, USA, in 1971.

The company is famous for its
premium coffee accompanied
by top-notch customer service.
As the world’s largest coffeehouse
chain and a symbol of the United
States’ second wave of coffee
culture, Starbucks has developed an
eco-friendly cup that should double the
recycled content and reusability by
2020.
This green company is also known
for buying 100% ethically-
sourced coffee and making coffee
the first globally sustainable
agricultural product.

“Not only is it good for us as a society but it’s

good for them for a variety of reasons. Various
sustainability efforts can save businesses money,
make them more efficient and can improve the
quality of the work environment.”

Alfred Marcus, Strategic Management and Entrepreneurship

Professor, University of Minnesota
THE GREEN CAMPAIGN
Starbucks has implemented several green initiatives as part of its
commitment to sustainability and environmental responsibility.
 GREENER STORES

Starbucks is focused on designing and operating

greener stores. They aim to minimize their
environmental footprint by using energy-efficient
equipment, LED lighting, and sustainable building
materials.
The Shanghai Greener Store is the first Starbucks store in
the Chinese mainland to use recycled and lower-impact
building materials such as wood reclaimed from the
renovation of other Starbucks stores. Many aspects of the
store’s interior will be recycled, upcycled or biodegraded.
SUSTAINABLE COFFEE

Starbucks has made significant efforts to ensure the

sustainability of its coffee supply chain. They work
closely with farmers to promote ethical sourcing
practices, support farmer loans, and provide
training and resources to improve coffee
farming techniques.
SCS Global
Services
worked with
Starbucks to
develop the
Coffee And
Farmer Equity
(C.A.F.E.)
Practices
standard to
ensure that
Starbucks is
sourcing
sustainably
grown and
processed coffee.
 RECYCLING AND
WASTE REDUCTION

Starbucks has set ambitious goals to increase recycling and reduce waste. They
encourage customers to bring their reusable cups by offering discounts, and
they have implemented recycling programs in many of their stores.
 Pollution
Prevention and
Resource Reduction

Environmental
Hazardous
Permits and
Substances
Reporting

Wastewater and
Solid Waste

Wood Products Air Emissions

Product Content
Restrictions
RENEWABLE ENERGY

Starbucks is committed to
increasing its use of renewable
energy sources. Starbucks aims
to achieve 100% renewable
energy usage globally and has
made progress towards this
goal in several regions.
 COMMUNITY
ENGAGEMENT

They collaborate with nonprofit

organizations to support environmental
projects and community development
programs. Starbucks also encourages
employees to participate in volunteer
activities.
 Suppliers must provide all their workers with a
safe and healthy work environment and comply
with all applicable laws and regulations regarding
working conditions
GLOBAL GREENER
RETAIL

In 2018, Starbucks launched its Global

Greener Retail Agenda, which outlines
specific targets and initiatives to reduce
energy, water, and waste across its global
store portfolio.
 SUSTAINABLE PALM OIL

DEFORESTATION

ANIMAL WELFARE
 Starbucks is acclaimed by many to be the biggest coffee company in the
world and that title comes with a huge level of environmental responsibility.
Starbucks uses more than 8,000 paper cups a minute, which adds up to
more than four billion a year. 1.6 million trees are harvested every year for
all of those single-use cups. … Most Starbucks paper cups (even those
accepted for recycling) end up in the trash.
 GREENWASHING
Most certified
compostable products
need to be disposed of in
a certified compostable
facility to fully
decompose (DIN
EN14995 certification).
So if you leave Starbucks
with one of these cups,
consume your beverage
elsewhere, and then throw
it in the garbage, it’s
likely it’ll end up in a
landfill.
 1. PROFIT
Energy Consumption by Starbucks
Greener Store format in North America consumes 30% less energy compared to
traditional stores->less operational costs
Reusable cups
Approximately 600 billion organic paper and plastic cups are distributed
worldwide each year according to the International Coffee Organization.
Starbucks is probably responsible for 1 % of the total (6 billion cups annually).
Greener stores
Starbucks is focused on designing and operating greener stores. They aim to
minimize their environmental footprint by using energy-efficient equipment,
LED lighting, and sustainable building materials.
 2. PEOPLE
Starbucks Supporting Local Communities
Starbucks Community Store program aims to assist local non-profit organizations in their
efforts to provide education and training to achieve poverty eradication Starbucks has
cooperated with community leaders and organizational stakeholders to provide more than
520,000 hours of volunteering service around the globe.
Starbucks Educating and Empowering Workers
Starbucks College Achievement Plan is an education program that allows employees to obtain
online degrees from Arizona State University. Approximately 2500 employees earned their
degrees thanks to this program.
The company oversaw more than 136000 course enrolments in Starbucks Coffee Academy
and more than 55,000 course completions since launch.
Starbucks and Gender Equality and Minorities
The global coffeehouse chain aims to achieve at least 30% men representation and 50%
representation of women for all enterprise roles by 2025.
 3. PLANET
Water Consumption by Starbucks
The company plans to ensure that 50% of water it uses is conserved or replenished by 2030.
Greener Store format in North America use 30% less water compared to traditional store
formats
Waste Reduction and Recycling by Starbucks
During the past five years Starbucks Japan has turned tons of spent coffee grounds into
compost and feed for cows. The global coffeehouse chain aims to reduce the waste it sends to
landfill by 50% by 2030.
Carbon Emissions by Starbucks
The world’s largest coffeehouse chain aims to achieve 50% absolute carbon reduction in all
direct operations and value chain by 2030. The company plans to become carbon positive.
 OFFSHORING
Starbucks o shores:
- Co ee beans source (Brazil);
- Paper source for cups (Brazil);
- Sugar source for cups (India);
- Starbucks also uses o shore licensing,
transfer pricing that routes pro ts to
Switzerland and intra-group funding to
reduce their UK pro ts.
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 OUTSOURCING
Starbucks outsources its call centres from Sydney
to Sitel, a company in Albuquerque (New Mexico) to
improve exibility, call handling and feedback
tracking.

- Starbucks plans to close a 130-in number client

criticism call focus based at its Seattle home o ce
and re-appropriate the work in Albuquerque, New
Mexico. The move will be nished by September,
in uencing 78 full-time Starbucks representatives and
52 provisional workers in Seattle.
- "As we've developed, the quantity of calls we get
varies during the year. Heading o to an outsider
supplier gives us adaptability" ,said a Starbucks
representative who demanded that the move was not
only an instance of cost-cutting by the rm. "They
(Sitel) have best in class innovation for overseeing
calls and following client input."
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 ACQUISITIONS

Teavana: Tea and Accessories (31

dec.2012) La Boulange: Bakery chain (4 jun.
Teavana was a retail chain 2012)
specialising in brewed and Evolution Fresh: Bottled Fruit
La Boulange was a bakery chain Juices (10 nov.2011)
packaged loose-leaf tea, as well in the San Francisco area at the
as tea accessories and related time of its acquisition by
products. The irst Teavana Starbucks in 2012. Starbucks
teahouse opened in 1997. purchased Bay Bread Group, the Evolution Fresh is a manufacturer
owner of the bakery chain, in an of bottled fruit juices, and
By the time Starbucks acquired it vegetable and fruit juice blends.
in 2012, the fast-growing retail apparent attempt to increase its
food o erings at its own retail The company was founded by
chain had stores in hundreds of Jimmy Rosenberg, the original
locations, all located in malls. stores.
founder of the popular Naked
Instead, Starbucks sells loose-leaf Starbucks moved to close all Juice brand.
teas and tea-related independent La Boulange
products under the Teavana locations
brand in its stores and online.
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 Seattle Co ee Co.: Packaged Ethos water: Bottled Water (11
and Brewed co ee (14 jul.2003) apr.2005)

Starbucks had been losing sales Founded in 2001, Ethos Water is a

as McDonald's and Dunkin' Starbucks subsidiary designed to
Donuts started selling raise awareness about water
inexpensive espresso drinks. In access issues for people in
response, Starbucks started developing countries. The
marketing Seattle's Best as a less company also funds charitable
expensive, mass-market co ee grants for groups working to
brand compared with the more alleviate such problems, with ive
expensive, trendier Starbucks cents from each bottle of Ethos
brand. It made deals to sell Water going to the Ethos Water
Seattle's Best at Burger King, Fund. As of 2020, the fund has
Subway, and AMC Theatres, as distributed more than $12.3
well as convenience stores million in grants to water-stressed
nationwide. countries.
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