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Class Prep UNIT 11

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mel.westerlinck
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16 views

Class Prep UNIT 11

Uploaded by

mel.westerlinck
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Class prep UNIT 11

- Disclose: iets vrijgeven van info wat eerst privé was


- Contingency plan: plan for unforseable actions
- Crisis: onvoorziene situatie
- Admission of liability: risk – something you take responsibility for. It is formal
- To hold a press conference: when you want to make something known to the public
- To issue a press release: a written statement for the press (apology, announcement…)
- Legal action: you take legal action – press charges – take someone to court – sue someone
- Prosecute someone – made allegations against someone
- Allegation = unproven accusation
- Allegedly did something: met opzet doen
- To recall: Products that are being pulled back to the fabric.
- Audit: Checking if everything is in order
- Containment: when you want to keep something in a specific place.
- To tamper (with): to mess with something (tamper with dice for example)
- Ensue:
- Empathise: put yourself in their shoes
- Fallible: able to make mistakes
- Desensitize: ongevoelig voor iets, je hebt er geen reactie meer voor
- Sensitivity: de gevoeligheid
- Hinges: it depends on something else
- (Re)Invigorate: to energize – to fire up – to cause something
- To cope with: to struggle with something you’re dealing with
- Floundering: flip flop over and over again. To struggle desperately
- To harmonize: when things are in sync
- To be carried of: taken away, so being removed from the situation
- Depraved: completely and totally evil
- Fallible: able to make mistakes
- Dispatched: something that is being send out
- Mercenaries: someone who is being paid to fight
- Fat cats: wealthy business people – insulting term
- Inwardly: within yourself
- Materialise: make something material / make something into reality
- Action plan: How you’re going to take action
- Contingency plan: A plan vs a back up plan
- Laced with something: a small amount of some other substance have been put into it
- Spin doctor: taking bad situation and making it seem good
- Scrutiny: that every move is being watched
- Boardroom: a committee meeting room/ official company room
- Reviled: deeply disgusting
- Pummelled: where one person is being punched over and over again. Being beaten without
mercy
- Softball vs hardball: softball is the easy version of baseball
- Softball reporter: reporter that gives you easy questions
- Putting someone on a railing: to ask someone though questions to make them look bad
- Dog-fighting ring: organisation that pits dog against each other until one dog dies.
- Assault: to attack someone
- Referral: business is by referral -> means by word of mouth
- Withholding: take away / to not give
- In the aftermath: immediately after something
- Orchestrated: hij heeft het georganiseerd
- Celebrity launch: when you use celebs to promote a product
- Extracts : short clips

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