BRAND GUIDELINES V1.0 BRAND@FLOSPORTS.TV 979 SPRINGDALE RD.

STE 120
Last Updated 08/28/2019 FLOSPORTS.TV AUSTIN, TX 78702
 FLOSPORTS BRAND GUIDELINES 2
CONTENTS

Section
Contents
 FLOSPORTS BRAND GUIDELINES 3
Logo
System

01

Section
Logo System
4
Logo Guideline
Note

These brand guidelines explain how to use the FloSports visual

identity with confidence and clarity.

Our guidelines have been designed to ensure consistency within

our brand, helping to create strong, recognizable and innovative
communications.
The following pages demonstrate both hard line rules and
approved areas of flexibility within the identity that should be used
to inspire and motivate creative expression.
Our unique identity, color palette and typographic style creates
distinctive frameworks for our brand which help us stand out from
our competitors.
5
Logo
Overview

Icon Primary Secondary Tertiary

Sub-Brand Primary Sub-Brand Secondary Co-Brand

6
Logo
Overview

Icon Primary Secondary Tertiary

Sub-Brand Primary Sub-Brand Secondary Co-Brand

 FLOSPORTS BRAND GUIDELINES 7
Logo

02
Master Brand

Section
Master Brand
 8

Overview
Master Logo

FILE NAME:
01_FloSports_Master Brand_Outline.ai
9
Logo FloSports Icon is based on simple rectangle and circle
geometric rectangle shapes with a 10° angled cut refered to
Construction as a “Forward Leaning Stance”. It is carefully constructed to main-
tain ownable characteristics while allowing for perfect
legibility at any size on any application.

Customized (L)

Tribal Icon Uni Sans Heavy Uni Sans Semibold Italic / Kerning (100)
Italic
10
Logo The clear space has been defined to ensure logo
visibility and impact. Maintaining the clear space area around
The amount of clear space around primary logo
should be equal size or greater than the height of the icon.
Clearspace the logo and logo lockups when combined with graphic elements
such as type, images, other brand logos, etc., ensures that the logo
always appears bold, simple and distinctly separate from any oth-
er elements.

X
11
Logo Our logo is designed to scale to small sizes on print and screen.
Smallest size: 18 pixels wide/0.25 inch wide/0.635 centimeter wide.
Scale

60% OF H

Smallest size: 18 pixels wide/0.25 inch

wide/0.635 centimeter wide
12
Red Icon
Over White
13
Two Color Primary
Over White
14
Two Color Secondary
Over White
15
Two Color Tertiary
Over White
16
Red Icon
Over Black
17
Two Color Primary
Over Black
18
Two Color Secondary
Over Black
19
Two Color Tertiary
Over Black
20
White Icon
Over Red
21
White Primary
Over Red
22
White Secondary
Over Red
23
White Tertiary
Over Red
24
Black Icon
Over White
25
Black Primary
Over White
26
Black Secondary
Over White
27
Black Tertiary
Over White
29
White Icon
Over Black
32
White Primary
Over Black
30
White Secondary
Over Black
31
White Tertiary
Over Black
32
Master Brand
Usage Guideline

Correct usage If you’ve received permission to use our logo, follow these guidelines. Incorrect usage To maintain consistency of our logo, never do any of the following.

The amount of clearspace should be half The amount of clear space around should The amount of clear space around should be The amount of clear space around should Don’t outline stack logo. Don’t use different font Don’t change the spacing on stacked logo. Don’t scale up or down a part of the logo.
size or greater than the height of the Icon. be equal size or greater than the height of half size or greater than the height of the be half size or greater than the height of
the primary logo. secondary logo. the tertiary logo.

CONSTRUCTION
18 pixels 18 pixels 18 pixels 18 pixels

The minimum size for screen application The minimum size for screen application The minimum size for screen application The minimum size for screen application Don’t outline the logo. Don’t change kerning on Sports. Don’t stretch or manipulate the logo. Don’t add spacing between Flo and Sports.
of Icon is 18 px wide/0.25 in wide/0.635 of primary logo is 18 px wide/0.25 in of secondary logo is 18 px wide/0.25 inch of tertiary logo is 18 px wide/0.25 in
cm wide. wide/0.635 cm wide. wide/0.635 cm wide. wide/0.635 cm wide.

Red Icon should be used on white or light Two color primary logo should be used on Two color secondary logo should be used Two color tertiary logo should be used on Don’t add drop shadows. Don’t use single weight on logo. Dont rotate any part of the logo Don’t have text on top of Logo.
backgrounds. white or light backgrounds. on white or light backgrounds. white or light backgrounds.

F OSPORTS

COLOR
Red Icon should be used on black or dark Two color primary logo should be used on Two color secondary logo should be used Two color tertiary logo should be used on Don’t use gray version of logo. Don’t use all red version of the logo. Don’t reverse colors. Don’t change the color of the logo.
backgrounds. black or dark backgrounds. on black or dark backgrounds. black or dark backgrounds.

F OSPORTS

White Icon should be used on FloSports’ White primary logo should be used on White secondary logo should be used on White tertiary logo should be used on Don’t combine colors. Don’t change the opacity of the logo. Don’t use #000000 for black logo. Don’t use all black version of the logo
red background. FloSports’ red background. FloSports’ red background. FloSports’ red background. on FloSports’ red.

01_FloSports_Master Brand_Outline.ai
PLACEMENT
Black Icon on white background. Black primary logo on white background. Black secondary logo on white background. Black tertiary logo on white background. Logo shouldn’t be used with other words Don’t use the logo in the phrase or Don’t use the smaller than the minimum Don’t change the official placement.
or logos. sentences. size for screen application.

FILE NAME:
White Icon on black background. White primary logo on black background. White secondary logo on black background. White tertiary logo on black background. Don’t rotate logo. Don’t combine logo with other logos, Don’t crop the logo Don’t change the logo alignment.
except FloSports’ co-brand .
 FLOSPORTS BRAND GUIDELINES 33
Logo

03
Sub-Brand

Section
Sub-Brand
34
Sub-Brand Primary
Construction

ICON + FLO + SUB-BRAND

ICON FLO SUB-BRAND

35
Sub-Brand Primary
Overview

TWO COLOR OVER WHITE TWO COLOR OVER BLACK ONE COLOR OVER RED ONE COLOR OVER WHITE ONE COLOR OVER BLACK

F O WRESTLING F O WRESTLING F O WRESTLING F O WRESTLING F O WRESTLING

F O TRACK F O TRACK F O TRACK F O TRACK F O TRACK
PRIMARY F O GYMNASTICS F O GYMNASTICS F O GYMNASTICS F O GYMNASTICS F O GYMNASTICS
SUB
BRAND F O ELITE F O ELITE F O ELITE F O ELITE F O ELITE
F O SOFTBALL F O SOFTBALL F O SOFTBALL F O SOFTBALL F O SOFTBALL
F O HOOPS F O HOOPS F O HOOPS F O HOOPS F O HOOPS
F O CHEER F O CHEER F O CHEER F O CHEER F O CHEER
F O COMBAT F O COMBAT F O COMBAT F O COMBAT F O COMBAT
F O GRAPPLING F O GRAPPLING F O GRAPPLING F O GRAPPLING F O GRAPPLING
F O VOLLEYBALL F O VOLLEYBALL F O VOLLEYBALL F O VOLLEYBALL F O VOLLEYBALL
F O MARCHING F O MARCHING F O MARCHING F O MARCHING F O MARCHING
F O SWIMMING F O SWIMMING F O SWIMMING F O SWIMMING F O SWIMMING
F O HOCKEY F O HOCKEY F O HOCKEY F O HOCKEY F O HOCKEY
F O RODEO F O RODEO F O RODEO F O RODEO F O RODEO
F O RACING F O RACING F O RACING F O RACING F O RACING
F O VOICE F O VOICE F O VOICE F O VOICE F O VOICE
F O RUGBY F O RUGBY F O RUGBY F O RUGBY F O RUGBY
F O LIVE F O LIVE F O LIVE F O LIVE F O LIVE

02_FloSports_SubBrand_Outline.ai
F O DANCE F O DANCE F O DANCE F O DANCE F O DANCE
F O BIKES F O BIKES F O BIKES F O BIKES F O BIKES
F O FOOTBALL F O FOOTBALL F O FOOTBALL F O FOOTBALL F O FOOTBALL
F O BOWLING F O BOWLING F O BOWLING F O BOWLING F O BOWLING
F O FC F O FC F O FC F O FC F O FC

FILE NAME:
F O BASEBALL F O BASEBALL F O BASEBALL F O BASEBALL F O BASEBALL
36
Sub-Brand
Usage Guideline

Correct usage If you’ve received permission to use our logo, follow these guidelines. Incorrect usage To maintain consistency of our logo, never do any of the following.

F O WRESTLING WRESTLING WRESTLING

Double spacing 100

The space between Flo and sub brand is double comparing to Primary master The sub brand’s kerning is 100. Don’t change the spacing between logo and text. Don’t outline logo.

F O WRESTLING WRESTLING WRESTLING

CONSTRUCTION
The amount of clear space around primary sub brand logo should be equal size or The amount of clear space around secondary sub brand logo should be half Don’t use different font in the logo. Don’t enlarge the logo.
greater than the height of the Icon. size or greater than the height of the “Icon”.

18 pixels F O WRESTLING 18 pixels WRESTLING F OW R E S T L I N G WRESTLING

The minimum size for screen application of primary sub brand logo is 18 px The minimum size for screen application of secondary sub brand logo is 18 px Don’t change kerning on Wrestling. Don’t stretch or manipulate the logo.
wide/0.25 in wide/0.635 cm wide. wide/0.25 in wide/0.635 cm wide.

F O WRESTLING WRESTLING F O WRESTLING WRESTLING

Red Icon should be used with black primary sub brand on white or light Red Icon should be used with black secondary sub brand on white or light Don’t change spacing between Flo and Wrestling. Don’t change the opacity of the logo.

F O WRESTLING WRESTLING F O WRESTLING WRESTLING

COLOR
Red Icon should be used with white primary sub brand on black or dark Red Icon should be used with white secondary sub brand on black or dark Don’t reverse colors on the Don’t use all red logo.

F O WRESTLING WRESTLING F O WRESTLING WRESTLING

White primary sub brand logo should be used on Flosports’ red background. White secondary sub brand logo should be used on Flosports’ red background. Don’t use all black logo on Flosports’ red. Don’t change the color.

01_FloSports_Master Brand_Outline.ai
F O WRESTLING
F O WRESTLING WRESTLING WRESTLING

PLACEMENT
Black primary sub brand logo on white background. Black secondary sub brand logo on white background. Don’t use the logo in the phrase or sentences. Don’t use smaller than the minimum size for screen application.

F O WRESTLING

FILE NAME:
F O WRESTLING WRESTLING WRESTLING

White primary sub brand logo on black background. White secondary sub brand logo on black background. Don’t combine logo with other logo except Flosports’ Co Brand. Don’t change the official placement.
 FLOSPORTS BRAND GUIDELINES 37
Logo

04
Co-Brand

Section
Co-Brand
38
Co-Brand
Construction

The amount of clear space around primary logo should be equal

size or greater than the height of the icon.

The signature “slant” divider line

is the only exception to the rule
-designed to create clear delineation

03_Flosports_Co Brand_Construction.ai
FILE NAME:
 39

Overview
Co-Brand

FILE NAME:
03_FloSports_Co Brand_Outline.ai
 FLOSPORTS BRAND GUIDELINES 40
Logo
Color

06

Section
Color
41
Primary Color
Story

COMPETITIVE FIRE RED STORY:

It’s the flame that lives all around us.

Burns inside us. Drives every emotion
right to the core of who we are and who
IGNITE RED
we desire to be.

The Competitive Fire. We live for it. We

HEX: FF140F
wake-up with it. It never sleeps. It’s not R: 255 G: 20 B: 15
about what we do. It’s about how we do
it. No hold on. No hold back. No excuses. C: 0 M: 98 Y: 100 K: 0
We are fueled by the fray no matter
PMS: 485 C
who wins the fight The spirit of sport is
ablaze here, the fuel...never runs out.
42
Logo
Color Palette

FOR PRINT USE FOR PRINT USE FOR PRINT USE FOR PRINT USE
C=0 M=0 Y=0 K=0 C=0 M=98 Y=100 K=0 C=74 M=67 Y=66 K=85 C=46 M=38 Y=35 K=02
PMS: 185 C PMS: 485 C PMS= Neutral Black C PMS= Cool Grey 7 C
FOR DIGITAL DISPLAY USE (desaturated) FOR DIGITAL DISPLAY USE (desaturated) FOR DIGITAL DISPLAY USE (desaturated) FOR DIGITAL DISPLAY USE (desaturated)
R=255 G=255 B=255 R=255 G=20 B=15 R=12 G=12 B=12 R=145 G=145 B=150
HEX=FFFFFF HEX=FF140F HEX=0C0C0C HEX=919196
 Network ID
Uni Neue
43 Uni Neue Regular
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Typeface ABCDEFGHIJKLMNOPQRSTUVWXYZ
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Uni Neue Regular Italic

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Uni Neue is the whole new redesigned
version (remake) of Uni Sans – one of
the most recognizable and signature font
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families of Fontfabric type foundry. From abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
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details, this new family enables us to feel
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distinctive character and geometric feel.
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friendly look, yet it retains a profession-
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most serious corporate identities. The ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
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helps users create eye-catching designs
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Uni Neue Book Uni Neue Black

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Uni Neue Book Italic Uni Neue Black Italic

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44
Network ID
Typeface Superfly Two
About Superfly Two
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SuperFly combines attrac-
tive curves with a fresh urban
edge; delivering a stylish script ABCDEFGHIJKLM-
which is guaranteed to add an
eye-catching appeal to your
logo designs, brand imagery,
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handwritten quotes, product
packaging, merchandise &
social media posts.
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45
Network Identity
Photography Treatment

GRADIENT OVERLAY BEFORE AFTER NETWORK ID DESIGN

Applied to photography/footage with the signature

“Competitive Red” palette to showcase intense, visceral
moments which celebrate the tribal essence of the brand.

GRAYSCALE BEFORE AFTER NETWORK ID DESIGN

Grayscale is an alternate photography/footage setup

which delivers on the bold, stark, impactful aspects of
competition - capturing the tribal essence of the brand.
46
Network Identity
Overview
FLOSPORTS BRAND GUIDELINES
47
FLOSPORTS BRAND GUIDELINES

FOR QUESTIONS REGARDING THESE GUIDELINES, CONTACT

BRAND@FLOSPORTS.TV