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DGM - DGM

The document outlines a training program on digital marketing and related topics spread across 32 modules. The modules cover fundamentals of marketing, branding, social media, SEO, paid advertising, content creation, ecommerce and more with a focus on practical skills and strategies.

Uploaded by

Shailendra Singh Chahar
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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44 views7 pages

DGM - DGM

The document outlines a training program on digital marketing and related topics spread across 32 modules. The modules cover fundamentals of marketing, branding, social media, SEO, paid advertising, content creation, ecommerce and more with a focus on practical skills and strategies.

Uploaded by

Shailendra Singh Chahar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Module 1 Basics of Marketing & Branding

What is Marketing?
Introduction to Marketing Mix
What are the channels of marketing?
Commencing with branding
Getting started with Online Market Research

Module 2 Introduction to Digital Marketing

The positive change in online marketing


What are online marketing channels?
What are cases in Digital campaigns?
Understanding the essentials of digital marketing strategy

Module 3 Graphics Designing for Business

Fundamentals of Graphic Designing


Toolkits of Design Marketing
Getting started with designing online documents

Module 4 Video Marketing Fundamentals

Introduction to video marketing


Why is Video Marketing essential?
What are the types of online videos?
How to create a live explainer video?

Module 5 Introduction to Professional Blogging

Kickstarting with blogging


What is the difference between personal and professional blogging?
What are the best practices in blogging?
How to set up your blog- Live

Module 6 Advanced Web Analytics

How to set up segment, filter, and reports


Process of creating a custom URL
Introduction to Google Tag Manager
Types of campaigns- Organic and paid plus Audit Frameworks

module 7 Social Media Optimization for business

Kickstarting the journey of Social Media Optimization


Getting to know different social media networks
How to optimize your facebook pages for business
How to optimize your business presence on twitter
Optimize your LinkedIn profile
How to filter your niche for an advanced profile?

module 8 Search Engine Optimization

Introduction to SEO
How to select and map the best keywords
How to optimize your content
Knowing more about Onpage SEO and HTML Tag optimization
Getting ahead with Off Page SEO & building your link
Local Search Engine Optimization

module 9 Advanced Search Engine Optimization

What are webmaster audits?


How to set structure data on your website?
How to create website audit reports?
How to start Search Engine Optimization in Ecommerce
SEO penalty by Google and how to control it

module 10 Online Advertising and Google Adword

Starting with paid marketing


What are programmatic and direct ads
What are Search ads?
Kickstarting with Google Adwords search (PPC) advertising
What are the best practices in search camapaigns
module 11 Email Marketing

Getting started in Email Marketing


Why is email marketing essential?
Starting to write effective emails
Creating email strategies
Knowing more about email marketing tools
How to do email marketing reporting and analysis for clients?

module 12 Website Planning and Creation

How to buy domain & hosting?


A guide to uploading and customizing HTML pages
How to create a WordPress website using hands-on training
Setting up SEO,website and Google Analytics
Advancing with WordPress
How to buy domain & hosting?

module 13 Lead Generation & Marketing Automation

Getting started with Lead Generation


What are lead journey funnels?
What are the 4 pillars of lead generation?
How to create converting landing pages?
Getting a little help from marketing automation tools live

module 14 Conversion Rate Optimization

Kickstarting with CRO


Reasons why CRO is essential
What Are the Best Practices for A/B Testing on Multiple Analytics
Variants?
Analyzing Heat map

module 15 Mobile Marketing Campaigns

Getting to know about the mobile landscape in India


Kickstarting with the types- SMS & Whatsapp marketing
What is Mobile Website Optimization?
What are the tools to set up a mobile app?
How to optimize your app on the app store?

module 16 Advanced Content Marketing

What is content marketing?


Mastering the basics of inbound marketing?
How to generate content ideas for business?
Writing effective content
How to start with promoting content?

module 17 Social Media Strategy & Management

How to create a Social Media Calendar?


What are calendar based posts?
What are the tools used for posting on social media?
How to build a good social media community?
Mastering social media monitoring techniques
Managing online reputation

module 18 Advanced Search Advertising

What are dynamic ads?


What are call only campaigns?
Setting up conversion tracking
Analysing live campaigns
Getting started with Advanced Bid Management
What are bing ads?

module 19 Google Display Network Advertising

how to get started with google display networks?


Kickstarting your journey with Google Display planner tool
How to launch a display campaign
What are the best practices for display campaign?
What are app install campaigns?
module 20 Social Media Advertising

Creating effective social media ads


Getting started with advertising on Facebook & Instagram
Advertising on X(Twitter)
Advertising on LinkedIn

Module 21 Remarketing and Recall ads

Remarketing- Cookies vs Data based


Remarketing ads- By Search
Remarketing Ads- By Display
Remarketing on Facebook
Using advanced remarketing tools

module 22 Video Advertising

Guide to the Video Ads


Using Facebook to run video ads
Using Adwords to run video ads
Knowing video advertising through case studies

module 23 Online media buying

Exploring advanced online media buying options


How to create an online media buying strategy?
Assignment on Online Media Planning

Module 24 Shopping Ads

Introduction to Google Merchant Centre


Step-by-Step guide to create a shopping ad campaign
What are dynamic remarketing ads?
Best practices for a shopping campaign

module 25 Online Money Making

Top ways to generate income online


How to identify your niche
Create a revenue stream through Youtube
Top strategies to generate income using Google Adsense
Getting used to with Affiliate Marketing Models
Domain flipping- One of the best paying streams

module 26 Selling Digital Marketing Services

What are the key steps to enhance your personal profiles?


Where to look for projects online?
How to land high paying freelancing projects
How to create an attractive proposal for clients?

module 27 Ecommerce & Marketplace Selling

Kickstarting with an Ecommerce website


How to sell your products using WooCommerce
Guide on how to set up a SaaS store- a live walkthrough
How to sell anything on a marketplace?

module 28 Growth Hacking Fundamentals

What is Growth Hacking?


Introduction to Growth funnels and the tactics used
What are the best tools used in growth hacking?
Diving deep into Growth Hacking using case studies of 10+
businesses

module 29 Dropshipping

Starting with Dropshipping


What are the prerequisites for dropshipping?
Ebay & Amazon,Mesho- The giant dropshipping platforms
The Art of Strategic Product and Place selection
The Ultimate guide to branding and supplier selection
Creating an effective dropping and marketing persona
Growing your dropping business effectively
Making your first $1000 per month using drop shipping
Module 30 Affiliate marketing

Getting ahead with affiliate marketing


How to set affiliate marketing as a good revenue stream?
Essentials of becoming an affiliate marketer
Affiliate marketing methods that have shown proven results
How to choose a good affiliate program?
Maximizing success with affiliate marketing programs

module 31 Online Reputation Management

Tools to effectively manage your online reputation


Strategies to grow your online reputation
Why is corporate reputation so important in this digital age?
What is reputation and participating culture?
Ways in which the online media has changed the media cycle
How to effectively manage our online reputation
Best practices that come in handy in reputation management

module 32 Interview Preparation

Factors to consider when choosing your role


Steps you can follow to select the right job for yourself
The ultimate checklist for preparing for your company role and JD
Navigating your interview day- Dos & Don'ts

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