Email Client Horde Sales Page
Email Client Horde Sales Page
get almost any freelancer booked solid with copywriting get chased by hordes
clients chasing you down, and often already 80% "sold" on of thirsty new clients
hiring you before you speak to them. It can also be used by by sending just one email per day
A special kind of sales pitch the "mad man" era genius David Ogilvy used to pack his
agency with some of the best clients on the planet. (And, how to apply what he did to
your business's emails so you can do the same.) Page 24
A counter intuitive way for getting better and bigger paying clients for your business
by bragging to them about how high your fees are! (One of the most in-demand sales
speakers & trainers on the planet teaches this, and it can potentially do more to set you
up with new clients than probably anything you'll learn anywhere else.) Page 88
How Earl Nightingale used the scientific laws of physics in a secret way to attract
clients and customers in droves… and how to use his same method to get new clients
pounding on your company's door, too. (I used this little-talked about method to land
the four best and highest paying clients I ever had during my 9 year stint as a freelancer.
It's ridiculously simple, and can also help you achieve nearly any other goal you want in
life.) Page 15
A clever "tool" that can do all the sifting and sorting for you when looking for clients,
so you only hear from the ones pre-sold and eager to hire you! (I learned this from a
Harvard Business School speaker and interim CIO of two publicly traded companies I
briefly almost worked for. And, it's the backbone of why my methodology works so
reliably.) Page 28
The 3-second trick (even new copywriters can use) that can create far higher quality
prospects for your freelancer business. (This is one of the simplest and most valuable
things any copywriter can do to get instant credibility, almost automatically get the
attention of serious clients, and command bigger fees. Best part? You can literally do
this to your business in mere seconds.) Page 41
An old school MLM method that lets you pre-sell copywriting clients on hiring your
business… while also getting paid by them at the same time! (A few smart, "in the
know" MLM distributors figured out how to make money while prospecting like this
decades ago. And, it also works just as well to help copywriters get cash flow rolling in
while you're still looking for clients.) Page 42
A sneaky marketing trick (used by wealthy food companies) that can potentially
make yourself the only copywriter clients want to hire. (For example: I had a $30
million per year business owner client who might have made a lot more money had he
tested other copywriters against me. But he refused. Why? It's certainly not because of
my sparkling personality! No, it is because the way my methodology for getting clients
works made him only want to deal with me and nobody else.) Page 46
A totally unorthodox way used by one of the world's top A-list copywriters to
eliminate the common, "Why should I hire you?" gotcha question. (This not only kills
one of the most frustrating objections freelancers hear, but it also builds your
credibility and gets clients practically stalking you down to hire you, if you do it
correctly.) Page 48
An ingenious 2-step trick for making more fees by writing less! (This is another A-list
copywriter's secret that can potentially get your schedule stuffed with copywriting
clients. It's simple, too. And has nothing to do with your writing "talent.") Page 84
Insider ways to "jimmy" your marketing so you only deal with clients who already
want to hire you before you even talk to them! (Even better: These ways require zero
convincing, begging, pitching, or manipulating whatsoever. Fun begins on page 50.)
The real reason world-class doctors are seen as geniuses and can command
outrageous fees… and how to apply what they do to your freelance business!
It's one reason I rarely ever had to show anyone a portfolio, was rarely asked about my sales
letter track record, or rarely needed to show clients any referrals or testimonials. The irony is,
this is probably the simplest "sales 101" thing you can do. Yet, it works so reliably and
effectively, you have to be careful using it. Why? Because if you write loser ads that don't live
up to all your newfound prestige, it'll back fire on you so fast it'll make your head spin!
Here are some more of the secrets waiting inside for you:
A long list of "already brainstormed for you" email ideas designed to bring a horde of
clients rushing to your doorstep! (These ideas start on page 61 and are custom-tailored
especially to client psychology — including exactly what they want to hear from a
freelancer they are thinking about hiring.)
How to use your writing schedule to "irk" would-be clients into wanting to hire you…
and maybe even wanting to pay you more than they would otherwise! (One of the
highest paid and in-demand copywriters on the planet does this, and it's so simple,
obvious, and easy, most people have a hard time believing it works. That is, until they
try it and see for themselves…) Page 79
How to effortlessly "snuff out" sticker shock when you quote your fees. (While also
weeding out the time wasters, cheapskates, freebie seekers, and low quality clients.)
Page 89
A stupid phrase new copywriters on Facebook use every day that will kill your
chances of landing high quality clients. (Frankly, you are better off not using this
phrase at all when marketing yourself if you want to be taken seriously — whether on
Facebook or anywhere else.) Page 80
How to use an ordinary waiting list to land more copywriting clients for your
freelancing business! (The psychology behind this can help "flip the script" so clients
pursue you, instead of you pursuing them. Do it right, and you can all but take your pick
of who you want to write copy for, and have a far easier time getting paid what you ask.)
Page 81
How to "rig" it so you only deal with the best, non-flaky, eager to pay clients, and
never have to waste even a second on the bum clients who want you to work for
peanuts or for free. (There's admittedly nothing sexy about this tip, but it can save you
a lot of time, frustration, and grief.) Page 86
The ONLY thing you should ever promote in your ads, emails, business cards, or in
any of your business's marketing. (Most people reflexively promote themselves, or
their name, or their blog, or their business name, or their phone number, or their social
media pages, or any number of things that will only drive down their chances of getting
hired by clients. Do what you'll find taught on page 56 instead, and I believe you will
experience a much more consistent lead flow.)
The deadly persuasion "sin" (even talented copywriters succumb to) that makes you
as repulsive as rotting garbage in the sun to clients!
Learning what this sin is, and how to avoid committing it, is probably the single most
valuable thing you can learn about getting lots of copywriting clients. (As well as making sales
or persuading people in any other form.) This is like smearing stinky catfish bait all over your
business driving people as far away from you as possible to avoid the stench. And it has nothing
to do with your writing, marketing, professionalism, demeanor, the way you dress, your
website, your personality, political views, sense of humor, or talent. But, it is guaranteed to kill
any marketing, persuading, or sales you do — whether it's trying to get a client, or writing a
sales letter that converts, or even getting a date.
The good news is, if all you do is NOT commit this persuasion sin …
Knowing this information found on page 51 (that is rarely — if ever — talked about in the
copywriting industry) is especially valuable for your business if you are tight on money, need to
find client work to pay your bills, or the debt collector "wolves" are howling at your doorstep. In
fact, if there is one thing I wish someone had pulled me aside and taught me when I was first
trying to find clients, it's this information inside! It's that serious and valuable. But you won't
have to worry about committing this sin. In fact, by using my methodology properly, it's almost
impossible to commit it.
We're still not done. Here are even more of the tips inside:
Another gem from David "King Of Madison Avenue" Ogilvy: What a furniture store
salesman taught him about gaining the trust of high quality (and high ticket) clients &
customers. (David Ogilvy was so entranced by what he learned from the furniture
salesman that day, he made all his employees incorporate it into his agency's
advertising when possible.) Page 88
What two of the world's highest paid (and most in-demand) copywriters do to keep
themselves booked out years in advance with client work. (Interesting fact: this
secret is also used by certain celebrities to get constant media attention and, also,
smart politicians to get bills passed, nab more votes, and have more influence, too.)
Page 70
The two "selling without pitching" rules for closing more clients with minimal effort.
(By following these two rules I would more often than not have clients bluntly ask, "can
I hire you???" with my fees not even being an object. I'll show you exactly what I did to
get those kinds of reactions.) Page 91
A sneaky way of getting testimonials about your copywriting services before you
get a client or have even written a word of copy for anyone else! (Perfect for if your
freelance copywriting business is new — simply follow my instructions and enjoy the
credibility boost.) Page 55
The Las Vegas stripper's secret to writing emails for your services clients almost can't resist
responding to (page 75)… How to "barter out" an email list of potential leads (page 58)… The
exact best time to pitch in your emails if you want clients to respond to you (page 72)… The
trick to making your high fees sound like a bargain (page 90)… How to use client skepticism
about hiring copywriters to your advantage (page 102)… and, even…
How To Eliminate
Any Price Objections
In The First 30-Seconds
You Talk With Clients!
And, if you're the kind of person who always feels awkward discussing fees, doing what you
will learn on age 90 solves that — fast. In fact, even a raw newbie in the freelancing business can
use this to take price off the table.
Email Client Horde is a 253-page book (there is NO video, audio, PDF, or digital component
to it) divided into two parts:
The first part is the main system, which is only 95-pages long.
And the second part is nine bonus appendixes that teach everything from a #1 FBI
negotiator's secret for getting hordes of clients to hire you on the spot (even as soon as today,
believe it or not)... to how to get clients when you're desperate, with your back to the wall, with
an overdrawn bank account, and facing eviction... to little-known freelancing secrets used by
my most successful mastermind partners... to the single best place I have ever seen to "fish" for
new clients (I liken it to fishing in a stocked pond, where you're the only one with a fishing
pole)... to several other fast-working ways to get overrun with new eager-to-pay clients you will
probably never see your friends always prattling away on Facebook giving "value" doing (while
settling for flaky, bottom-of-the-barrel clients).
That means, you can use these emails however you want, and even "as is", if you choose.
And it also means you can do it without giving me any credit, attribution, or compensation
whatsoever.
More:
The book is $610.00 (deliberately pricey, and not something you buy on "impulse"), and I
pay for the shipping anywhere in the world.
And finally…
So if you don't think you can make your $610.00 back (easily recouped with probably just
one new client), simply don't buy it.
Your Pal,
Ben Settle