Bridge 2
Bridge 2
factors that affect how individuals and groups 1. Humanistic value: positive beliefs about the
act in organizations and how organizations potential of employees
manage their environments 2. Systems orientation: all parts of the
organization include structure, technology, and
OB is a systematic study of the action and people must work together.
attitudes that people exhibit within an 3. Experimental learning: the learners
organization. experiences in the training environment should
(Stephen.P.Robins) be the kind of human problems they encounter
in work.
OB is the study and application of knowledge 4. Problem solving: problems are identified,
about how people, individuals, groups act in an data is gathered, corrective action is taken,
organization. progress is assessed and adjustments in the
(LM Prasad) problem solving process are made as needed.
5. Contingency orientation: actions are
Organizational behavior provides a set of selected and adapted to fit the need.
tools that allow: 6. Change agent: stimulate, facilitate, and
coordinate change.
People to understand, analyze, and describe 7. Levels of interventions: problems can occur
behavior in organizations. at one or more level in the organization so the
strategy will require one or more interventions.
Managers to improve, enhance, or change
work behaviors so that individuals, groups IMPORTANCE OF OB
and the whole organization can achieve their • Helps an individual to understand himself and
goals. others better.
• The manager understands the basis of
GOALS OF ORGANIZATIONAL BEHAVIOUR motivation of subordinates.
* To describe how people behave under a • It will be successful in maintaining coordinal
variety of conditions. industrial marketing.
* To understand why people behave as they do. • OB helps in predicting the behavior of the
* To control and develop human activity at work individual.
to improve productivity, skill, improvement, team • Enables a manager to motivate his
effort etc. subordinates towards higher productivity and
*To predict future employee behavior. better results.
SRATEGIES OF REINFORCEMENT
Reinforcement may be defined as anything that
both increases the strength of response and
tends to induce repetitions of the behaviour that
preceded the reinforcement.
REINFORCEMENT
1. POSITIVE REINFORCEMENT
2. NEGATIVE REINFORCEMENT
3. PUNISHMENT
4. EXTINCTION