SQUASH ICE CREAM

D. Survey

The proponents will conduct a survey of 50 bypassers from Barangay Banilad, Cebu
City.

The survey utilized a Survey Questionnaire which is divided into two (2) parts. The first
part is the respondent’s information such as name, gender, age, and occupation. The second part
of the survey deals with the statements of acceptability of every aspects of the product. Also, the
survey shows the choices of what is best for the location, price, and promotion.

TABLE 1

Profile of the Respondents

AGE (n=50) Frequency Percent

Below 20 years old 20 40%
20-25 years old 13 26%
26-30 years old 7 14%
31-35 years old 6 12%
36 and Above 4 8%
TOTAL 50 100%
GENDER
Male 18 36%
Female 32 64%
TOTAL 50 100%
OCCUPATION
Employed 15 30%
Unemployed 6 12%
Self-Employed 9 18%
Student 20 40%
TOTAL 50 100%

The results indicated that out of the fifty (50) respondents, the 40% of them are below 20
years old, 26% are 20-25 years old, 14% are 26-30 years old, 12% are 31-35 years old, and 8%
are 36 years old and above. The table also shows that the number of female (32) is greater than
the number of male (18). Lastly, the third part of the respondent’s profile, which is the
occupation, shows that there are 40% who are still students, 30% are employed, 12% are
unemployed, and 18% are self-employed.

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SQUASH ICE CREAM

TABLE 2

Survey Results of Price, Place, and Promotion

1 2 3 4 5 TOTAL
LOCATION( What is the appropriate place suitable to
sell the product)
Near at School 0 0 4 12 34 50
Malls 0 0 7 21 22 50
Plaza 0 0 2 20 28 50
Streets 0 0 10 12 28 50
Near workplaces 0 0 9 23 18 50
TOTAL 0 0 32 88 130 250
PRICE( What would be your opinion in the product if its
calculated price is around P25-30)
Survival in the Competitive Market 0 0 2 30 18 50
Mark Up Pricing 0 0 4 6 40 50
Social Pricing 0 0 4 20 26 50
Product Quality Pricing 0 0 2 10 38 50
Real price is nearly similar to the Expected price 0 0 11 23 16 50
TOTAL 0 0 23 89 138 250
PROMOTION( How would it be advertised)
Direct Marketing 0 0 4 22 24 50
Flyers 0 0 2 17 31 50
Online 0 0 5 19 26 50
Brochure 0 0 4 18 28 50
Signboard/Hoardings 3 4 15 14 14 50
TOTAL 3 4 30 90 123 250

First, the result of the Location/Place showed that the most preferred rate is 5 (completely
acceptable), which includes all choices except near workplaces, which only got a rating of 4
(very acceptable). Second, the result of Price indicated that the calculated price of the product
(Php25-30) mostly got a rate of 4 and 5, which is above average. Lastly, the result of Promotion
shows that the choices are all preferred, which got a rate of mostly 4 and 5, except the
signboard/hoardings with a rate of only 3, which means neutral.

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SQUASH ICE CREAM

E. Market Acceptability
TABLE 3
Survey Results of the Product

Completely Acceptable Neutral Unacceptable Completely

Acceptable Unacceptable
Taste 42 6 2 0 0
Aroma 24 21 5 0 0
Texture 28 17 5 0 0
Color 24 24 2 0 0
Packaging 28 14 8 0 0
TOTAL 146 82 22 0 0
Mean 2.92 1.64 0.44 0 0

The tabular data above shows the total ratings of the respondents in each choice under
product acceptability. The result also indicates that the largest total of the choices is the
completely acceptable with 146, followed by acceptable with 82, and then the neutral with 22,
while the choices of unacceptable and completely unacceptable got 0 rating. Since the result
shows that there is no rating for the unacceptable and completely unacceptable, it means that the
50 respondents accept the product’s different qualities and could be introduced in the market.

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SQUASH ICE CREAM

F. General Statement on Viability

TABLE 4
General Statement on Viability

Aspect General Statements on Viability

Management  The regulation of risk taking when implementing the output of
the commodity will effectively be reduced through the practice
of the employees.

Marketing  The approach of pricing is open and useful because the

demand reacts to the quality of the product and output.
 The way of promotion is through posting it online, printing
paper advertisements such as flyers and brochures, and would
also considers direct marketing.
Technical  The availability of the raw materials of the product can easily
be found on the market.
 Stakeholders may provide the tools and equipment required for
the production.

Financial  Stakeholders may be able to provide the requisite financial

resources for the development in production.
 The activity of the company, when it comes to financing, is
capable of returning contributions to all partners in the sector.

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