Senior High School

Grade Level: Grade 11/12

Specialized Subject: Applied Economics
Semester: First
Second Quarter
MODULE 10 (Week 12)

LEARNING COMPETENCIES:

Evaluate the viability and impacts of business on the community

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Specialized Subject (APPLIED ECONOMICS) – Senior High School
Alternative Delivery Mode
Quarter 2 MODULE 10 (Week 12): Evaluate the Viability and Impacts of
Business on the Community
First Edition, 2020

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Published by the Department of Education

Division of Lapu-Lapu City

Development Team of the Module

Writer’s Name: Earl Adrian C. Cejas

Editor’s Name: Czarina Ritzko J. Sagarino Janice P. Cabahug
Reviewer’s Name: Teresita A. Bandolon Marigold J. Cardente Dr. Bryant C. Acar
Illustrator’s Name: Keno Paulo B. Estrera
Layout Artist: Maria Teresa D. Amion Marieta R. Ferrer
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Assistant Schools Division Superintendent: Cartesa M. Perico, Ed.D.
Curriculum Implementation Division Chief : Oliver M. Tuburan, Ed.D.
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 MODULE 10 (Week 12)
Evaluate the Viability and Impacts of
Business on the Community

I - Introduction

You are about to embark on a wonderful journey of observing the dynamics

and impact of the interaction and interrelationship of people guided by the
Disciplines and Ideas of the Applied Social Sciences and relate or apply them to real
life situations and critical development areas. As you journey, this learner-friendly
module is provided for you to comprehend and appreciate the benefits of
communication in your day-to-day life especially in times of challenges and
struggles. This material allows you to value the importance of the processes of
communication in equipping yourself the strength and capacity to survive, overcome
and succeed over and across the difficulties in life.

Our objective is to make your journey meaningful and relevant for you as a
Senior High School student and to prepare you for your endeavor towards being a
functional and responsible citizen. While we help you achieve your goal for learning,
we also want you to enjoy this journey!

II – Learning Goals

At the end of the module, you should be able to:

Evaluate the Viability and Impacts of Business on the Community

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III - Let’s Find What You Know
Directions: Read the statements carefully and determine if it is TRUE or FALSE.
Write the term in the space provided before each number.

_______1. Business viability is measured by a business' potential for long-term

survival and the ability to sustain profits over a period of time.

_______2. Business viability means that a business is (or has the potential to be)
losing or no profit at all.

_______3. A viable business is profitable, which means it has more revenue coming
in than it's spending on the costs of running the business.

_______4. . If a business isn't viable, it's very easy to recover. The business would
need to increase revenue, cut costs, or both. Viability is closely linked to profit as
well as solvency and liquidity.

_______5. Viable business means creating a marketing strategy by knowing who

you are, who you are selling to, and who else is selling to them. Second, it means
having your financial house in order.

_______6. In addition to your marketing strategy, a continuing focus on your

business' financial status will not and will never help create a viable business.

_______7. Find out who your competitors are and keep them in mind as you create
your marketing strategy and destroy their business in whatever it takes to save
yours.

_______8. To be viable, you have to know who is going to buy your product or
service. That means researching to find out who these people are.

_______9. Having a viable business means always knowing where your business is
financially..

______10. A viable business is not profitable, which means it can have no revenue
coming in than it's spending on the costs of running the business.

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 IV – Let’s Talk About It
Learning Task No.1: TALKING TO KNOW
Directions: Read the brief discussion of the content of this lesson and accomplish
the learning activity that follows.

EVALUATE THE VIABILITY AND IMPACTS OF

BUSINESS ON THE COMMUNITY
Business viability is measured by a business' potential for long-term survival and
the ability to sustain profits over a period of time.

Business viability means that a business is (or has the potential to be) successful.
A viable business is profitable, which means it has more revenue coming in than it's
spending on the costs of running the business. If a business isn't viable, it's difficult
to recover. The business would need to increase revenue, cut costs, or both. Viability
is closely linked to profit as well as solvency and liquidity.

How Business Viability Works

Creating a viable business is a two-part process. First, it means creating a marketing

strategy by knowing who you are, who you are selling to, and who else is selling to
them. Second, it means having your financial house in order.

To create a marketing strategy that will make your business viable, you'll need to
have this information:

1. Unique selling proposition: This is a critical factor in having a viable business.

Being unique keeps your business out in front of the competition.

2. Stable customer base: To be viable, you have to know who is going to buy your
product or service. That means researching to find out who these people are.

3. Competitive advantage: Even if your product is unique and you know who you're
selling to, you must always consider the competition. Find out who your competitors
are and keep them in mind as you create your marketing strategy.

In addition to your marketing strategy, a continuing focus on your business' financial

status will help create a viable business. This includes:

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 Cash stability: The most important factor that makes a business viable is that it has
enough assets (cash and other reserve funds) for day-to-day operations and to
weather the ups and downs that all businesses experience. Getting to cash stability
doesn't happen overnight. It means being frugal, not over-spending in anticipation of
sales, and not taking too much out of the business.

Continuing attention to your financial status: Having a viable business means always
knowing where your business is financially. Get good financial software, input all
your business information regularly, and analyze it against your goals for cash
stability and other factors.

Now that you have fully absorbed and understand the processes of communication,
accomplish the next activity to deepen your analysis of the content.

V – Let’s Know It
Learning Task No.2: KNOW ME CORRECTLY
Directions: Determine what Effect of Applied Social Science Processes is being
described or defined in each statement by writing the letter that represent each
effect.

EVALUATE THE
VIABILITY AND
IMPACTS OF BUSINESS
STATEMENTS ON THE COMMUNITY

WITH WITH NO
Viability Viability
and Impact and Impact

1. Creating a marketing strategy by knowing who

you are, who you are selling to, and who else is
selling to them.

2. Having your financial house disorderly and

unsystematically.

3. To be viable, you have to know who is going to

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buy your product or service. That means
researching to find out who these people are.

4. Even if your product is unique and you know

who you're selling to, you must always consider the
competition. Find out who your competitors are and
keep them in mind as you create your marketing
strategy.

5. Unique selling proposition is never a critical

factor in having a viable business. Being unique
does not keep your business out in front of the
competition.

6. The most important factor that makes a business

viable is that it has no enough or no assets at all
(cash and other reserve funds) for day-to-day
operations and to weather the ups and downs that
all businesses experience.

7. Getting to cash stability doesn't happen

overnight. It means being frugal, not over-spending
in anticipation of sales, and not taking too much out
of the business.

8. Having a viable business means always knowing

where your business is financially.

9. Get good financial software, input all your

business information regularly, and do not analyze
it anymore against your goals for cash stability and
other factors.

10. A viable business is profitable, which means it

has more revenue coming in than it's spending on
the costs of running the business.

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Learning Task No.3: MAKE ME A CONVERSATION
Directions: Create a conversation of the two students as show below. Make sure to
cover and emphasize the importance of understanding the Effects of the Various
Socio-Economic Factors Affecting Business and Industry.

This is an illustrated picture

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VII – Let’s Think Deep
Learning Task No.4: CHALLENGES AND SOLUTIONS
Directions: Go back to the previous activities and then, give one possible challenge
that may negate or cause failure to achieve them, its effect and how would you solve
or prevent them. Complete the flow chart by providing required information.

VIABILITY AND IMPACTS OF BUSINESS ON THE COMMUNITY

POSSIBLE
POSSIBLE
EFFECT SOLUTION /
CHALLENGE PREVENTION

1.

2.

PROCESS QUESTIONS:

1. Why did you come up with those challenges?

2. What do the effects of these challenges will bring to evaluating the viability and
impacts of business on the community?

3. Why do you agree or disagree on the possible solutions or preventions?

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4. Based on the information you have provided in the flow chart, how can
these things will help you as a person and as a student?

VIII – Let’s Ponder

Learning Task No.5: NOW I KNOW

Directions: Provide appropriate and relevant statements asked in a each box. Write
your answers in a separate sheet of paper.

After reaching this point of your learning experience, try to revisit the preceding
activities to organize, link and form the essential ideas.

Evaluating the viability and impacts of business on the community is

_______________________________________________________

_______________________________________________________

IT’S HARVEST TIME I WOKE UP LIKE THIS

Task: At the count of 3-2-1 Task: Send to many!

Let us check the level of your Kodus! For you have succeeded in
understanding this journey and learning experience.

You will take the returns of your

investment in this learning process
Top 3 things I learned today
by becoming a functional and
1. ____________________________ responsible citizen of our society.
2. ____________________________
3. ____________________________
Kindly share to us your learning by
completing the thoughts below:
Top 2 that attracted my attention
1. _____________________________
2. _____________________________ I have discovered that _____________

I have realized that _______________

Top 1that I wanted to learn more
1. _____________________________ I will apply ____________________

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IX – Let’s Check It

Directions: Read the statements carefully and determine if it is TRUE or FALSE.

Write the term in the space provided before each number.

_______1. In addition to your marketing strategy, a continuing focus on your

business' financial status will not and will never help create a viable business.

_______2. Find out who your competitors are and keep them in mind as you create
your marketing strategy and destroy their business in whatever it takes to save
yours.

_______3. To be viable, you have to know who is going to buy your product or
service. That means researching to find out who these people are.

_______4. Having a viable business means always knowing where your business is
financially..

_______5. A viable business is not profitable, which means it can have no revenue
coming in than it's spending on the costs of running the business.

_______6. Business viability is measured by a business' potential for long-term

survival and the ability to sustain profits over a period of time.

_______7. Business viability means that a business is (or has the potential to be)
losing or no profit at all.

_______8. A viable business is profitable, which means it has more revenue coming
in than it's spending on the costs of running the business.

_______9. . If a business isn't viable, it's very easy to recover. The business would
need to increase revenue, cut costs, or both. Viability is closely linked to profit as
well as solvency and liquidity.

_______10. Viable business means creating a marketing strategy by knowing who

you are, who you are selling to, and who else is selling to them. Second, it means
having your financial house in order.

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 References

(n.d.). Dictionary by Merriam-Webster: America's most-trusted online dictionary.

Retrieved from https://www.merriam-webster.com/dictionary

What Is Business Viability? (thebalancesmb.com)

Answer Key

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