Scribd
Upload
5 views3 pages

BA Syllabus

The document outlines a Business Analytics course with objectives including understanding the Analytics Life Cycle, acquiring Business Intelligence, and applying analytics across various business functions. It consists of five units covering topics such as Business Forecasting, HR & Supply Chain Analytics, and Marketing & Sales Analytics, along with practical experiments using MS-Excel and Power-BI. The course outcomes emphasize the application of analytical solutions to real-world business problems and the use of predictive analytics for decision-making.

Uploaded by

Yuvarani Aruchamy
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
5 views3 pages

BA Syllabus

The document outlines a Business Analytics course with objectives including understanding the Analytics Life Cycle, acquiring Business Intelligence, and applying analytics across various business functions. It consists of five units covering topics such as Business Forecasting, HR & Supply Chain Analytics, and Marketing & Sales Analytics, along with practical experiments using MS-Excel and Power-BI. The course outcomes emphasize the application of analytical solutions to real-world business problems and the use of predictive analytics for decision-making.

Uploaded by

Yuvarani Aruchamy
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 3

CCW331 BUSINESS ANALYTICS LTPC

202 3
COURSE OBJECTIVES:
 To understand the Analytics Life Cycle.
 To comprehend the process of acquiring Business Intelligence
 To understand various types of analytics for Business Forecasting
 To model the supply chain management for Analytics.
 To apply analytics for different functions of a business

UNIT I INTRODUCTION TO BUSINESS ANALYTICS 6


Analytics and Data Science – Analytics Life Cycle – Types of Analytics – Business
Problem Definition – Data Collection – Data Preparation – Hypothesis Generation –
Modeling – Validation and Evaluation – Interpretation – Deployment and Iteration

UNIT II BUSINESS INTELLIGENCE 6


Data Warehouses and Data Mart-Knowledge Management–Types of Decisions-Decision
Making Process - Decision Support Systems – Business Intelligence –OLAP – Analytic
functions

UNIT III BUSINESS FORECASTING 6


Introduction to Business Forecasting and Predictive analytics-Logic and Data Driven
Models–Data Mining and Predictive Analysis Modelling –Machine Learning for
Predictive analytics.

UNIT IV HR & SUPPLY CHAIN ANALYTICS 6


Human Resources–Planning and Recruitment–Training and Development-Supply chain network
- Planning Demand,Inventory and Supply–Logistics–Analytics applications in HR & Supply Chain
- Applying HR Analytics to make a prediction of the demand for hourly employees for a year.

UNIT V MARKETING & SALES ANALYTICS 6


Marketing Strategy, Marketing Mix, Customer Behaviour –selling Process – Sales
Planning – Analytics applications in Marketing and Sales -predictive analytics for
customers' behaviour in marketing and sales.

30PERIODS
LIST OF EXPERIMENTS:
Use MS-Excel and Power-BI to perform the following experiments using a Business
dataset, and make presentations.
Students may be encouraged to bring their own real-time socially relevant dataset.

I Cycle–MSExcel
1. Explore the features of Ms-Excel.
2. (i)Get the input from user and perform numerica
loperations(MAX,MIN,AVG,SUM, SQRT, ROUND)
ii)Perform data import/export operations for different file formats.
3. Perform statistical operations-
Mean,Median,ModeandStandarddeviation,Variance, Skewness, Kurtosis
4. Perform Z-test,T-test & ANOVA
5. Perform data pre-processing operations
i)Handling Missing data
ii)Normalization
6. Perform dimensionality reduction operation using PCA,KPCA&SVD
7. Perform bivariate and multivariate analysis on the data set.
8. Apply and explore various plotting functions on the data set.

II Cycle–PowerBI Desktop
9. Explore the features of PowerBI Desktop
10.Prepare & Load data
11.Develop the data model
12.Perform DAX calculations
13.Design a report
14.Create a dashboard and perform dataanalysis
15.Presentation of a case study
30 PERIODS
COURSE OUTCOMES:
CO1:Explain the realworld business problems and model with analytical
solutions.
CO2:Identify the business processes for extracting Business Intelligence
CO3:Apply predictive analytics for business fore-casting
CO4:Apply analytics for supply chain and logistics management
CO5:Use analytics for marketing and sales.

TEXT BOOKS
1. R.Evans James,Business Analytics,2nd Edition,Pearson, 2017
2. RN Prasad,Seema Acharya,Fundamentals of Business Analytics,2nd Edition,Wiley, 2016
3. Philip Kotler and Kevin Keller,Marketing Management,15th edition,PHI,2016
4. VSPRAO,Human Resource Management,3rd Edition,Excel Books,2010.
5. MahadevanB,“Operations Management-Theory and Practice”,3rd
Edition, Pearson Education,2018.

TOTAL:60 PERIODS

CO’s-PO’s & PSO’s MAPPING


CO’s PO’s PSO’s
1 2 3 4 5 6 7 8 9 10 11 1 2
1 2 2 3 1 1 - - - 1 2 1 1 3 2
2 3 3 3 2 3 - - - 1 2 2 2 3 1
3 2 2 3 3 2 - - - 3 1 1 3 3 1
4 2 1 1 2 2 - - - 3 3 2 1 1 3
5 2 3 2 3 2 - - - 3 3 1 3 3 1
AVg. 2.2 2.2 2.4 2. 2 - - - 2.2 2.2 1.4 2 2.6 1.6
2

1-low,2-medium,3-high,‘-'-no correlation

You might also like

pFad - Phonifier reborn

Pfad - The Proxy pFad of © 2024 Garber Painting. All rights reserved.

Note: This service is not intended for secure transactions such as banking, social media, email, or purchasing. Use at your own risk. We assume no liability whatsoever for broken pages.


Alternative Proxies:

Alternative Proxy

pFad Proxy

pFad v3 Proxy

pFad v4 Proxy