ENVIRONMENTAL STUDIES GROUP RESEARCH PROJECT CEVS151

THE
DEMONIZATION
OF FAUX MEAT
DEMONIZATION
NOUN: THE PORTRAYAL OF SOMETHING AS WICKED AND
THREATENING.
GROUP E UGTERM3EF
 WELCOME TO THE
OF
LAB
KRUPAL, TIA, KRITIKA, PRANAV, PRIYANSHI

HUMANITY
The hashtag the team has worked with is #FauxMeat.

To present our work we have chosen different methods :

surveys analytics, ground interviews and online research.
We will also be presenting a skit/video through which we
will talk more about the topic “Lab grown/Faux Meat”.

VIDEO LINK
 RESEARCH
METHODOLOGY

01. HOW AND WHY DID YOUR GROUP 03. WHAT WAS THE INTERVIEW
CHOOSE THIS TOPIC? PROCESS LIKE?
At Tapri, Flame campus, we debated Jain rules and the desire for We divided the interviews in 3 categories per page observations
chicken. Perspectives on vegetarianism and non-vegetarianism were each. We assessed the attitudes of
shared. We recognized India's potential to make its meat-eating 1)Our parents 2) A teenager 3) A different socio-economic palette
system more sustainable due to its expertise in breeding and medical resident.
technology. This idea arose from the discussion, emphasizing the need The interviewing process as a whole was very unpredictable and
for a sustainable approach to food. humbling for all of us, oftentimes we were met with the responses
we expected to find but more often than not we were met with
answers that we were just not aware of, some of these became the
base for our own research.

02. HOW DID YOU FIND YOUR 04. HOW DID YOU DIVIDE WORK?
INFORMATION? We all worked with our strengths. Pranav and Kritika did their best
A LOT OF RESEARCH!! for such an academic topic we referred to at research and scripting the shoot. Priyanshi and Tia ideated, and
papers, science journals, surveys, interviews and noted the immediate created supporting materials like base PPTs and arguments while
tendancies of those around us on this topic to assess the behavioural Krupal arranged for the video shooting and opposition, (also kept
and cognitive patterns in the population. us on time.)
OVERVIEW
SOLUTIONS AND
1 INTRODUCTION 6
CONCLUSIONS

2 METHODS OF RESEARCH 7 BIBLIOGRAPY

3 PRESENTATION VIDEO YOU WILL GET THROUGH THIS PPT SMOOTH LIKE :

4 TOPIC EXPLANATION

DATA COLLECTION,
5
ANALYSIS AND
INTERPRETATION
 WHAT IS
LAB GROWN MEAT?
Lab-grown meat (cultured meat) or cell-based meat, is
produced by in vitro cultivation of animal cell. It is upon
the extraction of stem cells from the stock and then
culturing it ina nutrient media until it grows as a
compund.

This is an alternative to meat-needs to the traditional

method of raising and slaughtering animals. This highly
innovative approach holds great promise for
revolutionizing the meat industry.
 01 CULTIVATION OF CELLS

The first step in growing lab meat involves

extracting stem cells from animals and
culturing it in a petridish with the
providing the necessary conditions for
their multiplication in lab. DIGESTORS
02 CELL DIFFERENTIATION The Lab-grown
meat is made
THE The cells are then stimulated to
differentiate into specific types, such as
from the same
cells as the

CREATION muscle cells, to develop into the desired

meat product.
traditional meat

OF LAB 03 MATURATION PROCESS

It is made
without

GROWN The cultured cells then go through a

slaughtering
livestock

MEAT
maturation process where they develop
into muscle tissues, replicating the natural
growth of meat moulded into patties,
chicken nuggets etc.
 COMPARISON OF LAB GROWN MEAT WITH
TRADITIONAL MEAT

01 02 03
ENVIRONMENTAL IMPACT NUTRITIONAL COMPOSITION CONSUMER ACCEPTANCE
1. Land Use Efficiency: In terms of nutritional value, lab-grown meat
has the potential to be tailored to meet specific
Livestock farming : Traditional Meat: 77% One key factor to consider is the taste and
dietary needs, such as reducing saturated fats or
of global agricultural land texture of lab-grown meat. Consumers are
increasing omega-3 fatty acids. However, since
Lab-Grown Meat: Could potentially this technology is still in its early stages, more often hesitant to try new food products if they
require 99% less land. research is needed to fully understand the believe they will not enjoy the taste or if the
2. Water Savings: nutritional profile of lab-grown meat compared texture is significantly different from what
Traditional Meat: Beef production to conventional meat.
they are accustomed to.
requires about 15,000 liters of water per
When it comes to composition, lab-grown meat
kg Secondly, it is the perceived health benefits of
typically contains fewer contaminants and
Lab-Grown Meat: suggested 90% less lab-grown meat. Many consumers are
antibiotics than conventionally produced meat,
water. which can be beneficial for human health. increasingly concerned about the use of
3. Greenhouse Gas Intensity: antibiotics and hormones in traditional meat
Traditional Meat: Produces around 26 As for the health implications, some experts production, leading them to seek healthier
kilograms of CO2 per kg believe that consuming lab-grown meat could
alternatives. Lab-grown meat has the
Lab-Grown Meat: potential to emit up to have positive effects on human health, such as
potential to be produced without these
reducing the risk of certain diseases associated
96% fewer greenhouse gases per unit of additives, offering consumers a cleaner and
with conventional meat consumption. However,
meat produced. more sustainable protein source.
long-term studies are necessary to determine
the overall impact on health.
DATA COLLECTION AND ANALYSIS
WHAT IS THE CAUSE IT WHAT ARE EXAMPLES OF MOVEMENTS WHY DOES IT MATTER?
HIGHLIGHTS? AROUND IT? As a means of solving urgent global
problems, the success of artificial meat
The cause that this presentation Multiple movements around artfiicial meat
must be ensured. There are ethical issues
highlights is: are -
about animal suffering, the depletion of
1) The concept of faux meat and how it is
natural resources, and environmental
more sustainable for the environment by 1. Memphis Meat’s $161 million Series B
degradation caused by conventional meat
a margin! fundraising, by far the largest funding round
production..In addition to its moral and
2)How media and conservatives are ever completed by a cultured meat
ecological advantages, synthetic meat
demonizing it on multiple fronts which company
might improve food safety, boost public
they can otherwise overcome through
health with its improved dietary profiles,
more R&D but cant currently because of 2. The Good Food Institute (GFI) and New
and stimulate new business ventures in the
the resistant propaganda and biases Harvest advocate for the development and
rapidly expanding alternative protein
circulated. acceptance of alternative protein sources,
market. Therefore, in order to shape a food
including artificial meat. They work to
system that is more sustainable, ethical, and
counter misinformation and promote the
reliable for future generations, it is
benefits of lab-grown meat for sustainability,
necessary to promote and invest in research
animal welfare, and human health.
and development of artificial meat.
HOW THE DIARY AND MEAT INDUSTRY
IS DEMONIZING LAB-GROWN MEAT
The meat industry has long since been employing dirty and
aggressive tactics to deter sustainable scientific advancements,
research and reform. This has displayed itself in lobbying politiicians
and the public, such as when the Guardian reported a massive
lobbying campaign aimed at the FAO to silence climate scientists
and policy makers sometimes going as far as to threaten scientists
directly.

In September 2023, a report published in One Earth found that U.S.

meat lobbying groups outspend advocates for alternative proteins
and sustainable food campaigns by 190 to 1. In turn, meat and dairy
corporations receive 1,200 times and 800 times more public funding
in the EU and U.S. respectively over alternative proteins.

In both the U.S. and EU, meat and dairy lobbies continue to outspend
most of their rivals: animal rights groups, climate groups and
scientists. In fact, meat lobby groups have spent about 200 million
to influence legislation in the U.S. alone. We can see their influence in
recent Farm Bills, court cases and even the recent EATS Act, where
they collaborate with Republican co-sponsors on messaging.
INTERVIEW
QUESTIONS
1.Are you a vegetarian/non-vegetarian/vegan/eggetarian?

2.What do you think is needed to cultivate the meat that you eat (or don’t)?

3.What is that you know about Lab-grown meat and what is your immediate reaction
to it?

4.What do you think could be the potential environmental benefits associated with
lab-grown meat?

5.From what you've seen or heard, how do people in the traditional meat industry feel
about lab-grown meat?

6.When it comes to ethical considerations, do you think lab-grown meat presents a

better alternative to conventionally produced meat? Why or why not?

7.Would you consider trying it? your reason for the same.
 KRITIKA’S INTERVIEW
NON-VEGETARIAN NON-VEGETARIAN NON-VEGETARIAN

PARENT TEENAGER DIFFERENT SOCIO-ECONOMIC

(MUMBAI) (GOA) BACKGROUND
1)healthy fit stock 2)land 3)logo ke paas paise hone chahiye 1)Water 2) Salt 3) Oasturing lands 1) Malum Nahi didi. (PUNE)
kharidne ke liye 4)proper sanitation 5)lot of land structure and
water 2)cell culture meat? is it in vitro meat? plant-based? I think It's 2)Taste alag hota hoga di malum nahi.
a good idea so many people consume meat for protein over for
2)Livestock itself receives steroid injections, and antibiotics but 3) yes yea, yeh sab bacchta hai par shaayad taste alag hi
its taste protein > taste. So if they can meet the protein
open mai grow no feed in the artificial, hoga.
requirements then yea! damn cool!
the reaction is unnatural. My first scare would be - it's damn scary
to imagine if the tech can be manipulated with sequencing dna; 4) Nahi, bilkul nahi didi, puurane log accept nahi
this could be a potential biomass weapon if it evades regulation, 3)beef from a lot of countries means raising cattle and karenge ki aisa bhi ho sakta hai
who's the regulatory body by the way? livestock which means we use resources for their nurturing,
fostering, and protection, There are a lot of greenhouse gas 5)Gaaye (cow) ko nahi maarte hai, khaane walo ko kya
3) 1)resources kam lagega 2)lesser infrastructure space emissions, and with lab-grown meat, we can allocate these hai hai didi, sab khaate hai: Hen, bakri, bhais,
resources to more uses. Khargosh(jungle mai rehne wala)
4) could be a lot of resistance because a lot of livelihood depends
on this, to transfer this sector to another one which is so disparate 6) Khake dekhenge, taste alag hai ya same!
4) I'm sure it's much more expensive, and there will be
in its educational background, the switch of workforce becomes
resistance, but the world is technologically interconnected it's
improbable, iska matlab lot of displacement. The number of
more sensitive and aware now so we can change perception
people losing their means of "Ek din ki roti" ka zaria there will be a
lot of resistance. The livestock industry is a lobby. but will take a lot of time since most industries have emerged
through the ages. Moreover, I think if it is popularized and
5)so eating non-veg isn't just about the flesh for both people, it's commercialized by the resource developed P5, then India can
the taste and the experience too right? For example, the bone is tracend easier.
an essential part of consuming this, some people care for the
bone marrow and more so how do you replace that? the 5)obviously better, so many animals saved climate change,
experience changes altogether. So of course NO animal cruelty marine life regeneration, and lowered emissions. It's much
integrate hona chahiya but also the potential risk of someone
better that way.
trying to raise an epidemic a gene mutation, or potential wars,
and the fact that this could act as a means is threatening.
6) yes of course, personally yes.
6)difficult to think of trying it, not sure but yea could try a burger
burger made out of it!
 PRANAV’S INTERVIEW
NON-VEGETARIAN NON-VEGETARIAN VEGETARIAN
PARENT TEENAGER DIFFERENT SOCIO-ECONOMIC
(MUMBAI) (DELHI) BACKGROUND
(PUNE)
1. water, land, cattle feed, machinery, transportation,
medicines for the lifestock and lots of funds. 1. They need farms, food, water, fences to create a living 1. water, land, food, farms
2. Yes, and it seems like a feasible alternative. I think situation for the animals that they are going to kill in any 2. I don't know anything about it, and I don't like it. It doesn't
It'll initially be difficult to convince people to switch case. sound natural.
over but with enough time and effort It could 2. I think its a very interesting topic. I know nothing about 3. Not sure
become a new norm. it. The reason why im a vegetarian is because i dont like 4. I don't think anyone I know would really like it.
3. It could bring down the amount of methane that how animals are killed. If this was to come about i would 5. Yes, that could be true. Because its good if animals don't have
cows produce, hence combatting climate change. It like to try it out though. to die for meat.
also will bring down the amount of waste 3. I don't know 6. No, i am happy with my current lifestyle
generated by the meat industry. 4. I think that people who cultivate meat with so much
4. People who are in the traditional meat industry effort, will suffer a loss as the money is going to labs. And
will see artificial meat as their greatest rivals and do jo log india mai murgi banate hai unki chopi ho jayegi.
everything in their power to fight against it, 5. Yes, because no animal is dying.
however they can. 6. Yes, i want to try meat without having the guilt of a life
5. Yes, because animals also are living creatures that being taken for it.
feel pain. Since the process of making artificial meat
would probably not involve much animal slaughter,
I think ethically it could be the better go-to.
6. I try to avoid factory chicken and go for free-range
chicken as much as i can. If you can make it
nutritionally superior to regular chicken, then it's a
no brainer for me. I wouldn't mind switching over.
 TIA’S INTERVIEW

PARENT TEENAGER DIFFERENT SOCIO-ECONOMIC

(BANGALORE) (BANGALORE) BACKGROUND
1. I am a vegetarian. 1. I am a non-vegetarian. 1. I am a vegetarian.
2. I think grazing land and water 2. wash, freshness, the animal should not 2. Water and cattle feed
3. I did read about lab grown meat in be sick 3. No!
news articles. I think it is a good 3. Not really, Its unhealty 4. If it doesn’t harm the animals, its
technology for a cruelty free meat. 4. Maintaining ecological balance by not good
4. First thing, it is cruelty free, harming animals. 5. If you go tell anyone that its a lab
sustainable idea and it will prevent 5. no idea grown meat then who would like to
over-grazing. 6. no. its not ethical because of the have it.
5. I think its very difficult to bring in a chemicals used to and the media in 6. No idea.
change among people especially in which the meat is grown is not good. 7. I am a vegetarian and I don’t care
terms of food. 7. no, i wouldnt try because it is not about meat, having meat is a far
6. There are many questions that are still healthy. sighted thought for me.
not answered yet and there would be
more on the way. questions like cost,
health, taste, hygiene, ethically
growing meat etc.
7. I am a vegetarian and I don’t think i
will invest in meat.
 PRIYANSHI’S INTERVIEWS
PARENT TEENAGER DIFFERENT SOCIO-
(JHANSI) (GWALIOR) ECONOMIC
BACKGROUND
1. I am a vegetarian. 1. I am a vegetarian but on the journey to adopt
2. Water, Heat. veganism.
3. I didn’t have any idea about such thing until 2. Agricultural Land, Fodder, Land to grow farm
now and even after knowing I think it is not a animals, Water. 1. I am a non-vegetarian.
great idea as it will affect our body and health. 3. Lab-grown meat requires bio-technology which 2. Water, Spices
4. I am not sure of that but I think it will produce needs cells from animals to cultivate them. I don’t 3. I have never heard of lab-grown
carbon-di-oxide which won’t be good for our support lab-grown meat either because there’s so meat and my reaction to this after
environment as already there is enough global much variety in vegan food. And nothing artificial knowing is, it will be good if people
warming. And I think this lab grown meat can is good. who are educated are thinking.
bring new kind of diseases for which then we 4. I am not sure of that, so I can’t say anything as 4. I don’t know but maybe there will
will need to produce medicines which will lead of now. be a lot of garbage thrown all over
to cutting down the trees for medicines so again 5. They will have a lot of issues as their jobs will be the place and it will make the
impacting the environment. In positive aspect at risk and they won’t support the idea, is what I surroundings dirty.
there is a possibility that the smell that comes think. 5. I don’t know but maybe they can
when animals are killed will reduce as it will be 6. I think that is why there is even a necessity to like the idea.
made in labs and not exactly animals will be get artificial meat when we have plant-based 6. I cannot say because I like what I
killed. stuff. On top of that even artificial meat will eat right now and I have not seen it
5. They will have problem as they will lose their include animal exploitation so how can this be till now so I can’t say anything.
jobs and it will create more unemployment. considered ethical when something is not ethical 7. Yes, I can try to see how that is,
6. It is not good in any way neither lab grown even to a small degree, it is by no means ethical as how it tastes.
meat nor traditional meat. a whole.
7. No, I won’t try because I am a vegetarian and I 7. No, I won’t try because I have better
don’t like all this. Live and let others live. alternatives.
 KRUPAL’S INTERVIEW
PARENT TEENAGER DIFFERENT SOCIO-ECONOMIC
(DAMAN) (DAMAN) BACKGROUND
Q1. Non- vegetarian. Q1. Non- vegetarian. Q1. Non- vegetarian.
Q2..Water, chicken food, land, electricity, medicines, Q2..Water, chicken food. Q2..Water and food
machinery. Q3.·I did know that lab-grown meat is artificial Q3.Don’t know about lab-grown meat, my
Q3.Don’t know much about it. But yes, I know that it’s meat that is out in the market. My first immediate reaction would be that its not
made in laboratory with some chemical procedures. immediate reaction about it is that it is safe for us as it is chemically processed and
Q4.Yes, there are many benefits to it for sure, it saves chemically processed. grown.
water, electricity, and lot of other resources. Also killing Q4.No, I don’t think there are potential Q4.I Don’t think there are any benefits.
of animal for meat will stop. environmental benefits associated with lab- Q5.That lab grown meat is not good for
Q5.Firstly, they will oppose it because it’s a threat to grown meat. health.
their ongoing business. And maybe after a passage of Q5.Obviously, the traditional meat industry Q6.Yes, in a way its ethically better, but at the
time if the artificial meat gets more popular and widely people will hate it. end of the day its lab-grown meat that’s
used. They themselves can also be promoting that and Q6.Yes, ethically it does present a better artificially made. And I would not like to eat
sell it in their stores. alternative. But still, I would prefer the natural that, though in the traditional process we
Q6.Yes, ethically its obviously better as we don’t have to meat only. Yes, it’s true that animals need to be need to kill the animal, but it’s okay. I would
kill any animal. It can be also a better alternative killed but still it’s the natural meat. still have natural meat only.
because it could be easily source able in future and Q7.Yes, I would love to try, but wouldn’t include Q7.Yes, I would try it, but not replace it with
easily made with the machinery in laboratories. in my daily meals. meat I eat in my day-to-day meal, because
Q7.Yes, will try for sure, and step by step slowly and first its artificial meat grown with chemicals
steadily we can adapt and can add to daily meals also. and secondly it should be economically
Because human civilization has always been adapting to feasible.
better alternatives, first people used to eat only their
own farm (desi chicken) than people also switched to
broiler chicken, and maybe lab-grown meat can be the
next meat.
 SURVEY QUESTIONS
1.Are you a vegetarian/non-
vegetarian/vegan/eggetarian?

2. Did you already know about Faux Meat (Lab-grown

meat) earlier?

3.After reading the description do you believe that Faux

meat can help better the environment?
4.Should Faux meat replace traditional meat in your
opinion?
5.Would you switch to Faux-Meat?
6.If yes why? and If not then why?
7.What would you prefer more?
 SURVEY RESULTS

DID YOU ALREADY KNOW ABOUT FAUX -

YOU ARE A: MEAT (LAB-GROWN MEAT) EARLIER?

Vegan
3.7% Heard of it
14.8

Vegetarian
33.3%

Non-Vegetarian No
55.6% 25.9 Yes
59.3

Eggetarian
7.4%
 SURVEY RESULTS

AFTER READING THE DESCRIPTION DO SHOULD FAUX MEAT REPLACE WHAT WOULD YOU
YOU BELIEVE THAT FAUX MEAT CAN TRADITIONAL MEAT IN YOUR OPINION?
HELP BETTER THE ENVIRONMENT?
PREFER MORE?

Anything
14.8%

Plant-based Mea
No 40.7%
Yes 40.7%
Maybe 44.4%
48.1%

Yes
59.3%

Neither of them
40.7%
No Lab grown Meat
7.4% 3.7%
SURVEY IF YES WHY? AND IF NOT THEN WHY ?
LET’S HAVE A LOOK AT WHAT PEOPLE HAVE TO SAY ABOUT

RESULTS FAUX MEAT

1) Exploitation of animals occurs in both traditional meat

Yes. For large scale meat production this is a good alternative. Mainly
production and lab-grown meat, and the goal should be to
because of the inhumane conditions that animals are farmed in. It’s
completely abolish it in all aspects, rather than
definitely better for both animal rights and environmental rights.
However, I wonder if it’s possible and feasible on a large scale as well perpetuating harm in any form.
as how much resource consumption etc its going to require to do on a 2)There is a plethora of varieties in plant-based food
large scale. Another thought: It’s also important to consider a cultural options.
point of view and scrutinise our ideas around vegetarianism. 3) In my opinion, artificial products, especially those
Therefore, making sure that the morality thus imposed here is not intended for direct consumption, could be harmful in the
based in the notion of “purity” (like in the hindu caste system) but on long term.
the problems associated with large scale animal farming.
bbg on a survey? Red flag btw
Cause why not like trying something
Feels unsafe and dangerous new wouldn’t hurt anyone
I would not switch because it is i cannot give up meat meat babygirl im sorry
meat like products, they aren't i don't want to give up meat
meat products. I feel it is an environment
sustainable and an ethical way to
If it is not harmful for
It is a good option to try, especially with lead content have non-veg / meat.
in fish increasing, and poor quality of animal the health then maybe I
husbandry. However, with the current technology, it can try.
hasn’t been a lot of years and we don’t know if there
are side effects or any other issue that we may not
be able to handle. As there is more transparency
and awareness with years passing by, it may be a
CONCLUSION:
From the data collated, our findings suggest that our population
viable alternative; but I do also feel that technology was incredibly illerate about alterante sources of poultry and lab
may not be able to save us from everything we have culturing. Since none of our subjects knew this concept, it was
destroyed. suggested that there exists a distance between the technological
advancements and the moods/attitudes of a general population
GENERAL STRUCTURE
SOLUTIONS
PUBLIC EDUCATION SUPPORTIVE POLICY
1 AND AWARENESS
2 FRAMEWORKS

Increase public awareness and understanding of Advocate for policies that promote the
the benefits of artificial meat alternatives, including development and adoption of artificial meat
their potential to reduce environmental impact, alternatives, such as research funding, tax
improve animal welfare, and enhance food security. incentives, and regulatory frameworks that
Education campaigns can help counteract facilitate innovation and market entry. This
misinformation spread by the dairy and meat can help level the playing field and create a
industries. more favorable environment for alternative
protein producers.

TRANSPARENCY AND LABELING

3
STANDARDS
Establish transparent labeling standards that ensure consumers have access to accurate
information about the origin, composition, and production methods of meat and dairy
products, including artificial alternatives. Clear labeling can help consumers make informed
choices and prevent misleading marketing tactics.
PERSON IMPLEMENTAL
SOLUTION
INCENTIVISATION/MONDETARY HEALTHY MEDIA EXPOSURE
1 AID 2
Incentivising the culture of research Changining the narrative on the bigger
and development in this field would screen requires us to start seed size,
encourage more start-ups, not only that that means we can increase literacy by
but contributing financially will help bringing these conversation to dinner
move upwards from the RnD stage. tables, on instagram stories, in
conferences and classrooms etc, only
then will the media’s narrative begin to
alter

SUPPORT ETHICAL CONSUMERIST

3 MOVEMENTS

Reach out, collaborate and learn about movements that revolve around these labels, This is
where one can build contact, create initiatives and formulate plans of actions.
 LISTEN!
1. Environmental sustainability: Compared to conventional meat production , lab-grown meat has great environmental benefits. Studies show that it can reduce
greenhouse gas emissions by up to 92% and land use is up to 95% (FairPlanet, 2023). This is very beneficial for a country like India with limited land resources and growing
population with environmental concerns. This also saves water and other unused resources that would be required for support.

2. Ethical Considerations: Conventional meat production often raises ethical concerns about animal welfare. Lab-cultured meat eliminates the need for animal slaughter,
potentially offering a more humane solution. This aligns with India's rich cultural values and growing vegetarian population who may still crave the taste and texture of meat
without ethical dilemmas.

3. Food Security and Growing Demand: India is ready to witness a rush in meat demand in the coming decades. Lab-cultured meat offers a scalable, resource-efficient
alternative to meet this demand without putting further pressure on land and water resources. This can contribute to India's food security, ensuring access to protein for a
growing population.

4. Economic Opportunities: Lab-cultured meat could produce new economic opportunities for India. This upcoming industry has the potential to attract investments, create
skilled jobs, and position India as a leader in this innovative food technology.
 BUT ALSO...
1. Regulatory Hurdles and Cost: Lab-cultured meat is still in its early stages, and regulatory frameworks governing its production and
sale are yet to be established in India. Additionally, the production process currently requires specialized equipment and expertise,
making it expensive. This high cost could limit its accessibility for the average consumer.

2. Consumer Acceptance and Social Impact: Cultural and religious sensitivities, combined with a lack of public awareness, demonizing
lab-grown meat could hinder consumer acceptance of lab-cultured meat in India. Eg- Hindu wouldn’t prefer cows’ cells cultured meat
and Islam wouldn’t prefer meat cultured from pigs’ cells. The impact on traditional livestock farmers and livelihoods also needs
consideration to ensure a just and inclusive transition in terms of unemployment and other economical concerns (India being 2nd
largest exporter of meat)

3. Technological Challenges and Long-Term Impact: While the technology shows promise, further research is needed to optimize
scalability, affordability, and product quality. Long-term health and environmental impacts also necessitate thorough scientific
evaluation before large-scale adoption of cultured meat.

4. Ethical Concerns Remain: Some argue that even lab-cultured meat raises ethical questions, as it still involves extracting and
manipulating animal cells. Additionally, concerns about corporate control and ethical dilemmas surrounding intellectual property
rights need to be addressed. Also unless a constructive alternate for Fetal Bovine Serum (the media of culture) is found, this movement
can never truly be, cruelty free. Many companies are underway.
 CONCLUSION AND KEY FINDINGS
In conclusion, artificial meat provides
benefits over traditional meat in nearly This case study shows that people are open
every aspect involved, especially if allowed to trying out artificial meat, especially
to develop further. Thus the meat and dairy people who are well educated as shown by
industry does everything In its power to the interviews of people from varying
stop scientists from developing it further, economic, cultural, and regional
either by influencing politicians to prevent backgrounds. In addition, University
sustainable policies coming in power, or by students seemed highly open to trying out
influencing the public covertly. But things artificial meat, with a sizable majority
wont go according to their way if the public outright supporting it.
take a stand for what’s right and fight for a
sustainable future.
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'Frankenfood': Would you eat a burger grown in the lab?
By By Scott Tilley Container: Florida Today URL: https://www.floridatoday.com/story/news/2018/10/11/frankenfood-
Cultured meat and cowless milk: on making markets for animal-free food would-you-eat-burger-grown-lab/1568508002/
By Michael J. Mouat, Russell Prince Year: 2018 Container: Journal of Cultural Economy Volume: 11
Issue: 4 Page: 315-329 DOI: 10.1080/17530350.2018.1452277 Consumer preferences for farm-raised meat, lab-grown meat, and plant-based meat alternatives: Does
information or brand matter?
By Ellen J. Van Loo, Vincenzina Caputo, Jayson L. Lusk Year: 2020 Container: Food Policy Volume: 95 Issue: 1 Page:
Could consumption of insects, cultured meat or imitation meat reduce global agricultural land 101931 DOI: 10.1016/j.foodpol.2020.101931
use?
By Peter Alexander, Calum Brown, Almut Arneth, Clare Dias, John Finnigan, Dominic Moran, Meat grown from animal cells? Here's what it is and how it's made
Mark D.A. Rounsevell Year: 2017 Container: Global Food Security Volume: 15 Page: 22-32 DOI: By Laura Ungar, Jonel Aleccia Year: 2023 Container: AP News URL: https://apnews.com/article/cultivated-meat-
10.1016/j.gfs.2017.04.001 grown-cells-d92a4efa67309eb670d6b13bcca11604

Meat and dairy industry lobbies to stifle competition from alternative meat products
Why Is Eating Meat Bad for the Environment and Climate Change By Anon Year: 2023 Container: News-Medical URL: https://www.news-medical.net/news/20230818/Meat-and-dairy-
By Rachel Graham Year: 2022 Container: Sentient Media URL: https://sentientmedia.org/why-is- industry-lobbies-to-stifle-competition-from-alternative-meat-products.aspx
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It’s not just Big Oil. Big Meat also spends millions to crush good climate policy.
By Sigal Samuel Year: 2021 Container: Vox URL: https://www.vox.com/future-perfect/22379909/big-meat-
Meat without killing animals? ‘This’ process is one answer to multiple problems
companies-spend-millions-lobbying-climate
By Livemint Year: 2023 Container: mint URL: https://www.livemint.com/news/world/meat-
without-killing-animals-this-process-gives-one-answer-to-multiple-problems- ‘Gigantic’ power of meat industry blocking green alternatives, study finds
11678377762116.html By Damian Carrington, Damian Carrington Environment editor Year: 2023 Container: The Guardian URL:
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alternatives-study-finds

Review of factors affecting consumer acceptance of cultured meat

By Ashkan Pakseresht, Sina Ahmadi Kaliji, Maurizio Canavari Year: 2021 Container: Appetite Volume:
170 Issue: 170 Page: 105829 DOI: 10.1016/j.appet.2021.105829

Pig towers and in vitro meat: Disclosing moral worlds by design

By Clemens Driessen, Michiel Korthals Year: 2012 Container: Social Studies of Science Volume: 42
Issue: 6 Page: 797–820 URL: http://www.jstor.org/stable/41721361