ASAD RAZA

Senior Business Analyst (Principal Consultant Business Analysis)

Six Sigma Green Belt & Certified Scrum Product Owner (CSPO®)
+971509398455 asadraza@live.com.pk linkedin.com/in/razaasad
+923008888618 Abu Dhabi, UAE & Islamabad

ABOUT

I am a seasoned Business Analyst with over a decade of experience across Healthcare, IT, and Telecom sectors, specializing
in Digital Health and CRM implementations, particularly Microsoft Dynamics 365. My extensive background includes leading
complex projects from inception to successful delivery, focusing on public health programs, healthcare systems integration,
customer relationship management, and digital transformation initiatives. Recognized as a subject matter expert in digital
health, I have been involved in significant healthcare projects like the Abu Dhabi Public Health Program (PHP), which aims to
enhance public health management through interconnected digital systems.
KEY SKILLS
As a Business Analyst, I have a strong background in requirement elicitation, stakeholder
management, workflow design, user story development, and business requirement Healthcare & Digital Health
documentation (BRD), Functional Specification Document (FSD). I have led major CRM Systems
implementations, including Microsoft Dynamics 365 deployment & Digital BSS Stack for at
Abu Dhabi Government Entities, covering modules like case management, customer Dynamics 365 CRM
profiling, and marketing automation. My analytical approach extends to data analysis, Business Analysis
process mapping, gap analysis, and solution validation to ensure alignment with strategic
goals. Additionally, I hold a Six Sigma Green Belt & CSPO certification, supporting my ability User Stories, Sprints
to deliver sustainable enterprise solutions that enhance efficiency, operational outcomes,
Agile Methodologies
and customer satisfaction.
Service Automation
EXPERIENCE Marketing Campaigns
Commissioning Systems
Principal Consultant Business Analysis Oct 2022 - Present
Systems Ltd. (UAE & Pakistan) Requirement Elicitation &
Documentation
Serving as a lead business analyst & subject matter expert for both Abu Dhabi Customs and Department of Health
Stakeholder Collaboration
Abu Dhabi for their Public Health Programs.
Responsibilities: JIRA, Azure Devops
● Led the integration of Dynamics 365 CRM with key public health systems like
BRD, FRD, FSD, SRS
Malaffi, SEHA, and AL ADAA–OSH, enhancing health data management, vaccination
tracking, injury reporting, and digital transformation of public health services. Solution Diagrams, Workflow
● Supported the implementation of interconnected systems for disease surveillance, Operations Outsourcing
immunization data management, and injury prevention initiatives within Abu
Training & Demonstrations
Dhabi’s healthcare infrastructure.
● Spearheaded the deployment of Dynamics 365 CRM modules for customer User Interface Design
management, case handling, marketing automation, and customer profiling. Customer Journey Design
● Acted as a functional consultant, guiding the team on best practices, optimal
Customer Experience Mgmt.
configurations, and effective use of Dynamics 365 functionalities.
● Conducted in-depth analysis of internal processes to identify gaps and Selfcare platforms
opportunities for improvement. Dynamics 365 for Marketing
● Facilitated requirements elicitation workshops with stakeholders to define business
needs and ensure alignment with the strategic goals of the Public Health Program. Dynamics 365 CS
● Developed detailed Business Requirement Documents (BRDs) covering 'as is' and Training & User Guides
'to be' processes, solution diagrams, and conceptual models to ensure clear project
scope and deliverables.
● Authored comprehensive user stories, managed product backlog, and actively participated in daily standups, sprint
planning, and retrospectives.
● Led sprint execution to enhance project clarity, team agility, and timely delivery of CRM functionalities.
● Designed effective workflows, conceptual diagrams, and customer journeys to streamline business processes and
 improve user experience within the Dynamics 365 CRM.
● Conducted impact analysis to identify potential risks, proposed mitigation strategies, and validated solutions
against functional specifications to ensure alignment with business requirements.
● Collaborated with the Quality Assurance team to define test plans, establish acceptance criteria, and lead
cross-functional testing phases.
● Ensured adherence to user stories, workflows, and overall system functionality during the testing process.
● Responded to client Requests for Proposals (RFPs) and Requests for Information (RFIs).
● Prepared and delivered tailored product demonstrations, configuring Dynamics 365 CRM with demo data for
effective onsite presentations.
● Led business testing efforts for core product features and client-specific systems, ensuring compliance with
functional and technical specifications as part of digital health initiatives.

Asst. Manager Systems & Processes Jan 2022 - Oct 2022

Telenor (Islamabad, Pakistan)

Telenor Pakistan, a key player in the telecommunications sector, operates as a subsidiary of Telenor Group, a major
international provider of telecommunication services. Specializing in mobile and internet services, Telenor Pakistan has
established a strong presence in the region, offering innovative solutions and connecting millions of customers across the
country.

Responsibilities:
As the Business Lead for the implementation of Telenor Pakistan’s Smart Campaigns and Commissioning System, I played a
pivotal role in revolutionizing the company’s marketing campaigns and commission management. My leadership focused on
seamlessly integrating systems to manage promotional campaigns and dealer commissions end-to-end, greatly enhancing
the efficiency of Telenor’s retail operations. Key achievements included:

● Managed the entire lifecycle of requirements, from initial gathering to final implementation. I spearheaded the
design of customized workflows that streamlined campaign management and empowered resellers to enhance
sales directly at points of sale.
● Implemented a user-friendly interface that simplified the management of marketing campaigns, facilitating agile
and effective adjustments to marketing strategies.
● Oversaw Telenor Pakistan's complete retail systems, ensuring robust product performance and alignment with
business objectives.
● Served as Technical Committee Lead for the Pakistan Telecommunication Authority (PTA) and Pakistan Mobile
Database (PMD), guiding legal investigations and regulatory changes within the BSS landscape.
● Worked closely with business users to understand and document new requirements, translating these into
actionable project plans and technical specifications.
● Created essential project artifacts and designed detailed solution diagrams and workflows, encapsulating these in
comprehensive requirement and change request documents.
● Organized and conducted end-user training sessions and handled problem analysis for the sales and distribution
channels to optimize user adoption and functionality.
● Led the innovation and development of systems and services that significantly contributed to Telenor Pakistan’s
strategic goals, particularly enhancing business support systems to aid regional and business partner operations.
● Managed Product and System User Acceptance Tests (UATs), overseeing the seamless transition from testing to live
deployment and subsequent monitoring.
● Acted as the key liaison among Technology, Product Development, Business Intelligence, and Business units,
focusing on the development and adaptation of systems for Android and iOS platforms, ensuring cohesive
operations across departments.

Expert Systems & Process Design Jan 2017 - Dec 2021

Jazz (Islamabad, Pakistan)

Jazz, a leading telecommunications operator in Pakistan, operates as a subsidiary of VEON Ltd., a global digital operator,
renowned for its innovative digital and cellular solutions. The company has established itself as a market leader, offering a
wide range of services including mobile and internet services to millions of customers across the country.
Responsibilities:
As an Expert Business Analyst and Solution Architect at Jazz Business, I played pivotal roles across multiple high-impact
projects, leading BPM & PMO functions, and focusing on innovative customer journey designs and usability improvements.
Below are my consolidated responsibilities and project involvements:

● Identified inefficiencies and led optimization initiatives across business processes, particularly during the
integration phases of the Jazz and Warid merger.
● Employed advanced data analytics and process mapping techniques to develop strategies that significantly
enhanced operational efficiencies.
● Systematically designed and documented business processes that aligned with both strategic objectives and
regulatory requirements, particularly for the Digital BSS Stack (DBSS) project.
● Created SOPs and workflow diagrams that became standards across the newly merged organizational structure.
● Spearheaded the $2 billion DBSS project, overhauling existing BSS systems with cutting-edge solutions and
services, ensuring compliance with regulatory standards.
● Directed the alignment of High-Level Designs (HLDs) and Low-Level Designs (LLDs) with business needs,
integrating new technologies and services effectively.
● Led the development of the Jazz Business World self-care platform, enhancing B2B customer engagement through
tailored customer journeys and a suite of management tools including billing, service customization, and real-time
analytics.
● Managed critical integration projects during the Jazz and Warid merger, which included merging helpline queues,
unifying product portfolios, and standardizing customer service channels, achieving significant synergies and
enhanced customer satisfaction.
● Led cross-functional teams in Agile and Waterfall project methodologies, ensuring successful execution across all
projects.
● Designed and implemented enterprise solutions such as Enterprise SMS Marketing, Asset and Fleet Tracking, M2M &
IoT systems, Samsung Knox security, Office 365 licenses, and integrated Mobile PABX with fixed services to
streamline B2B communications.
● Developed comprehensive training materials and conducted sessions to educate stakeholders and users, promoting
a culture of knowledge-sharing and continuous improvement.
● Actively collaborated with regulatory bodies like the Pakistan Telecommunication Authority to ensure all solutions
met legal standards and operational best practices during the merger and beyond.

Expert Systems & Process Design Jan 2014 - Dec 2016

Jazz (Islamabad, Pakistan)

Responsibilities:
● Led the development and supervision of processes and procedures for Jazz Business Services Segment (BSD),
focusing on nationwide corporate sales for new products and services.
● Implemented policies and Standard Operating Procedures (SOPs) for daily operations across various teams in the
department.
● Designed comprehensive product and service delivery processes, including operational checklists to ensure
standard service quality.
● Conducted nationwide training sessions for Sales teams (Corporate & ES) on new products and services.
● Prepared test plans for User Acceptance Testing (UAT) of product and system functionalities.
● Actively participated in test planning, regression testing, and quality assurance throughout the development
lifecycle

EDUCATION & Certifications

Lean Six Sigma Green Belt from Singapore Institute of Quality
CSPO - Certified Scrum Product Owner from Scrum Alliance
Bachelors in Business Administration from VU Pakistan