Project Report on “Dealayo.

com”
A report submitted in partial fulfillment of the requirements of BBM Seventh
semester in Electronic commerce

Module Tutor: Mr. Raju Karki

Code: ITC 311

Bachelor of Business Management

Tribhuvan University
Faculty of Management
Nepal Commerce Campus (NCC)
Year: 2023 AD

Submitted by: Submitted to:

Pratik Ghimire Mr. Raju Karki

Pramod Ghimire Lecturer, E-Commerce
Pratiksha Bashyal Nepal Commerce Campus
Rabina Basnet Minbhawan, Kathmandu
Pratima Karki

February, 2023

i
 DECLARATION
We, the research team (Pratik Ghimire, Pramod Ghimire, Pratiksha Bashyal, Rabina
Basnet, Pratima Karki) declare that the work presented in the form of report entitled
"Project report on E- commerce site- Sastodeal.com" submitted to the department,
Nepal Commerce Campus is our original work done in the form of partial fulfillment
of requirement of BBM program E- commerce course of seventh semester under the
supervision of Mr. Raju Karki, Nepal Commerce Campus.

Pratik Ghimire
Pramod Ghimire
Pratiksha Bashyal
Rabina Basnet
Pratima Karki

BBM Program
7th Semester
Nepal Commerce Campus

ii
 CERTIFICATE OF THE PROJECT

This is to certify that the report on the title “Report on Dealayo” is prepared by

1. Pratik Ghimire (2530/18)

2. Pramod Ghimire (2529/18)
3. Pratiksha Bashyal (2531/18)
4. Rabina Basnet (2532/18)
5. Pratima Karki (2534/18)

In partial fulfillment of the degree of Bachelor of Business Management (BBM)

seventh semester in E-commerce to Nepal Commerce Campus, is a record of bona fide
work carried out under my guidance and supervision in the academic year 2023.

On the basis of the declaration made by them, I recommend this project report for
evaluation.

……………………… ……….………........
Certified By Head of Department
Mr. Raju Karki BBM, NCC
Lecturer

iii
 RECOMMENDATION
This is to certify that the report submitted by (Pratik Ghimire, Pramod Ghimire,
Pratiksha Bashyal, Rabina Basnet, Pratima Karki) entitled “Report on DealAyo.com”
has been prepared and submitted in the prescribed format of Department of IT, Nepal
Commerce Campus. This report is forwarded for evaluation.

…………………. ………………..
Mr. Raju Karki Ms. Astha Karki
(Department of IT) Director of BBM
Nepal Commerce Campus Nepal Commerce Campus

iv
 EVALUATION SHEET

We have concluded the viva-voce examination of the report by (Pratik Ghimire, Pramod
Ghimire, Pratiksha Bashyal, Rabina Basnet, Pratima Karki) on online shopping:
DealAyo.com and found the report to be the original and according to the prescribed
format. We recommend the report to be accurate as partial fulfillment of the
requirements for E-Commerce of BBM program.

…………………. ……………………
Internal Evaluator External Evaluator

v
 ACKNOWLEDGEMENT

We would like to express our special thanks of gratitude to our Lecturer Mr. Raju Karki
who gave us an opportunity to do the ecommerce project on the topic “Dealayo.com”.

The preparation of the report has helped us in understanding the subject very well and
also gave us an exposure to many new concepts. It also helped us to understand the
meaning of group work and team spirit.

Lastly, we would like to thank everyone including our parents, friends and college
administration who helped us in every step during the preparation of this project.

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 ABSTRACT
Online shopping is a form of e-commerce that allows customer to directly buy goods
and services from a seller over the internet using a web browser or a mobile application.
Here we will be talking about one of the online shopping platforms in Nepal. DealAyo
is an online platform that offers the widest range of products, in a variety of categories
including electronics, fashion, children’s wear, homeware and much more. The
company claims to offer high quality, great prices, and a level of customer service.
Therefore, the objective of our research is to find out how affordable and qualitative
the products are, and how much the buyers are satisfied with your products and services.
We will be discussing the marketing strategies used, the business model followed, and
the payment modes offered by the company. Also, here we will be finding, interpreting,
and analyzing the business problems using two different methods (SWOT Analysis and
PESTLE analysis).

Lastly, we will try to draw up practical solutions to overcome the suffering of the
company.

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 LIST OF FIGURES

Figure 1: Official website of dealayo.com ..................................................................... 5

Figure 2: Logo of dealayo.com ...................................................................................... 5

Figure 3: Categories of product ..................................................................................... 9

Figure 4: Creating account ........................................................................................... 13

Figure 5: Factor affecting online shopping .................................................................. 18

Figure 6: Modes of payment ........................................................................................ 19

Figure 7: Benefit of online shopping ........................................................................... 20

Figure 8: Preferable tool for online shopping ............................................................. 21

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 TABLE OF CONTENTS
DECLARATION .........................................................................................................ii
CERTIFICATE OF THE PROJECT ...................................................................... iii
RECOMMENDATION ............................................................................................. iv
EVALUATION SHEET .............................................................................................. v
ACKNOWLEDGEMENT ......................................................................................... vi
ABSTRACT ...............................................................................................................vii
LIST OF FIGURES ................................................................................................. viii

CHAPTER 1 ................................................................................................................. 1
INTRODUCTION ....................................................................................................... 1
1.1 Objectives of the study ........................................................................................ 1
1.2 Scope and significance of the study..................................................................... 2
1.3 Methodology of the study .................................................................................... 2
1.4 Limitations of the study ....................................................................................... 2
1.5 Business Model .................................................................................................... 3
1.3 Business model .................................................................................................. 3

CHAPTER 2 ................................................................................................................. 4
REVIEW OF WEBSITE ............................................................................................ 4
2.1 Introduction and background of the organization ................................................ 4
2.2 Marketing Strategies ............................................................................................ 5
2.3 Process of using DealAyo.com ............................................................................ 6
2.4 Features of DealAyo.com .................................................................................... 6
2.5 Notification Management .................................................................................... 8

CHAPTER 3 ................................................................................................................. 9
PROCESS OF BUYING AND SELLING IN DEALAYO.COM............................ 9
3.1 Selling process in dealayo.com............................................................................ 9
3.2 Category of product in DealAyo.com .................................................................. 9
3.3 Buying Process in DealAyo.com ....................................................................... 12
3.4 Payment method of dealayo.com ....................................................................... 13
3.5 Return, exchange and refund policy and DealAyo.com .................................... 13
3.6 Data security and privacy of DealAyo.com ....................................................... 14

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CHAPTER 4 ............................................................................................................... 15
SWOT ANALYSIS OF DEALAYO.COM.............................................................. 15

CHAPTER 5 ............................................................................................................... 17
DATA PRESENTATION AND ANALYSIS .......................................................... 17
5.1 The Factor Affecting Online Shopping ............................................................. 18
5.2 Preferred mode of payment in dealayo.com ...................................................... 18
5.3 Benefits of online shopping ............................................................................... 19
5.4 Preferable tool for online shopping ................................................................... 20

CHAPTER 6 ............................................................................................................... 22
CONCLUSION & SUGGESTION .......................................................................... 22
6.1 Conclusion ......................................................................................................... 22
6.2 Suggestions ........................................................................................................ 23

REFERENCES .......................................................................................................... 24

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 CHAPTER 1
INTRODUCTION

E-commerce is the buying and selling of goods and services or the transmitting of funds
or data, over an electronic network, primarily the internet. These business transactions
occur either business-to-business, business -to- consumer, consumer -to consumer or
consumer-to business. E-commerce is basically doing business as usual, but across the
internet.

E-commerce means using internet and the web for business transactions and
commercial transactions which typically involve the exchange of value across
organizational or individual boundaries in return of products and services. It provides
users with more options to compare and select the cheaper and better option. E-
commerce is also considered as one of the leading business strategies in national and
international business. The impact of e-commerce has been already seen in the areas of
business from customers to new product design.

This report presents the analysis of the e-commerce in Nepal with reference to
dealayo.com. online buying and selling is a form of e-commerce where consumer can
buy goods and services from a seller over the internet by using web browser. Dealayo
is the trusted and easy to use online shopping store in Nepal that offers surprising and
exciting range of top quality products at affordable prices. Dealayo aims to become
people's first choice when they are looking for original, top quality online shopping in
Nepal.

1.1 Objectives of the study

The major objective of the study is to explore dealayo.com. The specific objective of
the study are as follows:

- To identify the factors influencing consumers attitude towards online shopping.

- To find various factors which motivate a consumer towards online shopping.

- To study the problems they face during online shopping.

- To highlight the online services provided by dealayo.com.

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- To know about the information and workflow management of dealayo.com.

1.2 Scope and significance of the study

Scope of study is a general outline of what the study will cover. Scope defines the
parameters of this can be an object, or a theory process, activity describing either future,
current or past knowledge or statements of descriptive activity, experience, etc. This
project work may be helpful to those readers who want to know about the today's e-
commerce environment in business.

This study attempted to examine the e-commerce site dealayo.com. Dealayo is one of
the site where one can buy goods. Dealayo is Nepal's fastest growing e-commerce store
that offers products at surprising and affordable rate. This study helps to get knowledge
about the online business, the services they provide, the security mechanism and
payment system they use.

1.3 Methodology of the study

Methodology is a collection of methods, practices, processes, techniques, procedures
and rules. It involves studying the methods used in the field and the theories or
principles behind them in order to develop an approach that matches the objectives.
This research is based on two methodology of data collection they are primary and
secondary data.

Primary research which involves gathering data that has not been collected before and
it involves active participation from the researcher themselves. Some of its examples
are interview, observations, surveys, focus group, etc.

Secondary research which involves the summary of data and literature that has been
organized and published by others. Examples include journal articles, reviews and
academic books.

1.4 Limitations of the study

This report consists of some limitations due to some reasons. Despite the full
concentration on subject matter and wider scope of learning this research could have
some of the limitation on own.

The following are the major limitation of the study:

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• Since the major report is based on secondary data the findings are based on the
information collected.

• This report is conducted under the prescribed format by T.U for the purpose of
practical exam report of bachelor degree.

• The study has been prepared under the constraint of the limited time.

1.5 Business Model

Business model is how an e-commerce business is structured to reach the customers.
Several types of e-commerce business models enable various kinds of organization to
position themselves in the market and effectively reach their customers. DealAyo is
concerned towards the Business-to-Consumer(B2C) business model. It is a common
types which involves the trading between business and the consumers through the
internet. DealAyo sells their products directly to its end customers. It uses Magneto,
one of the best e-commerce platforms using open- source technology.

In this B2C e-business model, DealAyo uses an E-shop business model for now and are
hoping to lunch their E-mall in coming future. The E-shop model, also known as E-
retailer or E-stores is a version of a retail stores where consumer can buy the goods at
any time as their convenient

Through the help of internet by being on a specific place.

1.3 Business model

An e-commerce business model is how an e-commerce business is structured
conceptually to reach consumers and drive sales. Several types of e-commerce
business models enable various kinds of organizations to position themselves in
the market and effectively reach their customers.

Deal Ayo has Business-to-consumer (B2C) business models. It is a common

type of business model which involves transactions between business organizations
and consumers over the internet. Deal Ayo sells their products directly to its
end customers

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 CHAPTER 2
REVIEW OF WEBSITE

2.1 Introduction and background of the organization

DealAyo is a trusted and easy-to use online shopping store in Nepal that offers a
surprising, and exciting, range of top-quality products, at affordable prices. They
provide a level of customer service that we believe is second to none. Launched in
October 2016, DealAyo has become the most trusted and preferred online shopping
destination offering services like a price match guarantee, easy 7 days returns, prompt
delivery, and more.

The aim of DealAyo is to be people’s first choice when they are looking for top-quality
and affordable online shopping in Nepal. Similarly, their current mission is to provide
easy and enjoyable shopping experiences to consumers across the country and make
their life convenient and the vision is to build the most customer-centric e-commerce
platform in Nepal.

Now, if we talk about the background of the organization then, when it was first
launched in 2016, DealAyo was a partnership firm, which was later owned solely by
Mr. Mahato (CEO). According to Mr. Mahato, the concept behind the logo of the
company is based upon the spiritual belief of his co-partner. His fellow partner was
deeply religious and thought of opening the organization with the blessings of Sri
Ganesh and that’s how the logo was designed for DealAyo.

In today’s date, DealAyo has a total capital of 1 crore from 25 lakhs first capital. Within
the time frame of 5 years, DealAyo has been able to make a present turnover of more
than 20 crores. With good figures and numbers, DealAyo has set a target to reach all
over Nepal as an honest and reliable e-commerce portal in the upcoming 10 years. The
target customers of DealAyo, for now, are all Nepalese people, especially the age group
between 20 to 60years.

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 Figure 1: Official website of dealayo.com

Figure 2: Logo of dealayo.com

2.2 Marketing Strategies

DealAyo has focused on the 4ps of marketing strategy (Place, Price, Product, and
Promotion). According to DealAyo, they have tried to reach every corner of the country
from cities to villages through online based marketing.

Place- They take orders and guarantee to deliver them to places with proper roads
facility. Moreover, their order tracking service allows one to see when their order will
be delivered. In addition, it offers free delivery to its customers in Kathmandu.

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Price- DealAyo makes online shopping in Nepal the ideal way to find quality products
at low prices. They source quality products carefully, buy in bulk and pass on their
savings to us, in the form of lower prices and great discounts.

Product- DealAyo offers the widest range of products, in a variety of categories

including electronics, fashion, children's wear, homeware, furnishings, fitness,
outdoors, and much more. Whether you are buying for yourself or wish to send a gift
to someone in Nepal, they have a vast selection of suitable items available. Also, they
offer a giftwrapping service, on request.

Promotion- For promotional activities, they use social media marketing (like Facebook
and Instagram), search engine optimization (Organic), and Video marketing for the
early phase (TikTok). Blog marketing and Email marketing are not used by DealAyo
as promotional tools.

2.3 Process of using DealAyo.com

You may open your internet browser (eg: Mozilla, Chrome, Safari etc.) and type
www.DealAyo.com; you will reach DealAyo.com ecommerce website where you can
browse through thousands of products and order/buy online. Or you can download
DealAyo.com mobile app for Android & iOS in your smartphones and browse through
hundreds of brands to shop online in Nepal. At DealAyo.com, you can shop all kinds
of products enjoying Free Home Delivery.

DealAyo.com have abundance of categories such as Personal Care, Electronics,

Apparel, Sports and Outdoors, Office Supplies, Fashion, Books, Daily Needs and many
more. Till date, DealAyo.com has served 1000s of satisfied customers; and ensuring
high level of loyalty from those valued customers. DealAyo.com, ensure timely
delivery of products to your homes.

DealAyo.com believes that Internet is a great promotional vehicle as well as

communication channel for connecting buyers and sellers.

2.4 Features of DealAyo.com

100% ORIGINAL PRODUCTS
All products sold on DealAyo.com are 100% authentic quality goods. They are able to
provide full proof that the products on our website are indeed authentic and genuine.

6
They encourage any customer who has doubts about the authenticity of products to send
an email to them and they can provide them verification of source they used to acquire
the product from manufacturer.

TIMELY & FREE* DELIVERY

Timely delivery has always been a priority at DealAyo. Order today by 9am and it is
delivered the same evening in Kathmandu. Also get free delivery for order above
Rs.500 in Kathmandu.

FREE & EASY RETURNS

Easy returns for items shopped online on DealAyo.com. Most items can be returned for
a refund or replacement within a 7-day return window. Please check our return policies.

PRICE MATCH GUARANTEE

Get the best deal with Price Match and Price Guarantee. Shop with confidence,
shopping online on DealAyo.com guarantees that you get any product at best price
offered in Nepal.

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2.5 Notification Management
Notifications contain user-specific information about changes made to items in which
the user has an interest, or tasks the user must perform. The user can view them by
clicking the envelope icon in the top right of the window. Examples are updates to a
flowchart or mailing list, or reminders about a deadline for an assigned task.

DealAyo.com notify the changes made on it, with new updates and requirements the
notification pops up in the home page of our DealAyo.com account. They also send
email as well as make calls to the registered customers in their private accounts. The
customers’ needs to sign well receive note once they receive ordered product to assure
received product is in good condition. The person can check the products to be assured
that the product is ok.

Once up, Notification Management, it consistently performs instant, automated

message delivery in response to certain ERP events, activities, calendar entries, and Job
Queue items. For instance, you can keep stakeholders appraised of any changes in
projects, production, or resources; inform customers and partners of shipments and
project milestones; and enable sales and finance to be nimbler in managing customer
accounts. Without paper trails and printed documents, electronic notifications make
your priority communications more efficient and reduce their environmental impact.

8
 CHAPTER 3
PROCESS OF BUYING AND SELLING IN DEALAYO.COM

DealAyo.com is trusted and easy to use online shopping store in Nepal that offer
surprising and exciting range of high quality product with affordable price.

3.1 Selling process in dealayo.com

Any shop in individual can be certified seller in DealAyo.com. DealAyo.com help seller
to sale their product through their website. To become a certified vendor in dealayo.com
seller must fill up the form and submit to form to DealAyo.com. After submitting the
form to DealAyo.com it will be checked by them and if the thing and condition are
good then the form will be approved in 3-4 business days. Then we can be certified
vendor of DealAyo.com.

3.2 Category of product in DealAyo.com

Figure 3: Categories of product

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 ELECTRONICS

1. Desktop

2. Tablets

3. Gaming

4. Mobile

5. Camera & accessories

6. Wearable technology

7. Office and home electronics

8. Laptops

9. Digital goods

10. Audio

11. Storage

 HOME & LIFESTYLE

1. Furnishings

2. Tools, DIY & outdoor

3. Kitchen & & dining

4. Cleaning & bath

5. Home décor

6. Musical instruments

7. Lightening & electricals

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• FASHION
1. Accessories
2. Men's footwear
3. Women’s footwear
4. Men's clothing
5. Women’s clothing
6. Men's Accessories
7. Women’s Accessories
8. Unisex

• SPORTS & OUTDOORS

1. Shakers & Sippers

2. Yoga

3. Men's shoes & clothing

4. Tennis

5. Squash

6. Boxing

7. Women’s shoes & clothing's

8. Table tennis

9. Automotives

• GROCERIES

1. Beverages

2. Food staples

3. Bakery

4. Snacks & packaged foods

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 5. Dairy & chilled

6. Fruits & vegetables

7. Breakfast, Choco & snacks

8. Laundry & household

9. Wines, beers & cold drinks

10. Cooking ingredients

• BEAUTY, TOYS & MORE

1. Medical supplies

2. Safety & hygiene essentials

3.3 Buying Process in DealAyo.com

To purchase something, one must have account in DealAyo.com. One simply must
register by providing some basic information (name, address, birthdate, phone number
etc.)

Once buyer likes something he/she place an order by clicking buy now. After this text
message email is sent with code to validate to purchase. If the buyer validates it the
seller is responsible for the calling of the buyer confirming the order answering to any
necessary queries and delivery the product. If the buyer is unable to validate the order
a customer service from DealAyo.com call the buyer and validate the order and mention
above. This process takes about 2-5 working days and buyer usually get it by then
unless there are any issues.

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 Figure 4: Creating account

• Visit the Product detail page

• Now you see “Add to the Cart” Click add to the Cart if you like to order this product.

• Now you will reach to login or register page. If you have account do log in and if
you don’t have account sign up and be a member of DealAyo.com.

• Enter your address and choose delivery option as per you need.

• Choose payment option we have cash on delivery option. You can also use your
bank account and online payment system.

• Once you confirm DealAyo.com receive your order

• Once confirm you will get your goods deliver to your location within a mention
time.

3.4 Payment method of dealayo.com

You may pay for your order through internet banking through debit card, direct bank
deposit, SCT remittance, eSewa, PayPal, cash on delivery to make your purchase,
master, credit card.

3.5 Return, exchange and refund policy and DealAyo.com

All product bought from DealAyo.com can be exchange a refund within 7-10 business
days. Return in exchange policy are not available in food items and mobile item after

13
the box is opened. All the delivery charge occurs during and return exchange process
are deducting from your refund amount.

3.6 Data security and privacy of DealAyo.com

DealAyo.com has taken strong measure to protect the security of your personal
information to ensure that your choice for it intended use are honored. DealAyo protect
the security for your personal information and honor your choice for their intended use.
We carefully protect your data from loss, misuse or distribute. Customer information is
never share to outside company without customer permission

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 CHAPTER 4
SWOT ANALYSIS OF DEALAYO.COM

SWOT analysis concentrates on company internal process. It can provide a broad

overview of industry trends and competitors that help to migrate an online company
weakness while building on its strengths. This analysis generates a list of what an
organization does best and worst. The objectives of SWOT analysis is to define the area
for improvement and potential thread in market place for DealAyo. The SWOT analysis
of Dealayo.com are as follows:

Strength:
The strength of Dealayo.Com are as follows:
• Unlimited potential customers.

• They provide goods in relatively cheap price • 24/7 market place for your products
and services.

• Free advertisement posting.

• Buy and sell any type of goods and services

Weaknesses:
The weaknesses of Dealayo.Com are as follows:

• Dependence on products and services controlled by competitors.

• Negative customer feedback can spread easily damaging the name of product.

• Security and privacy issues

• Inability to improve the state of goodwill they possess in the market.

• Competition increases because online marketing helps consumers to easily

Compare between different products.

• Complexity of business model.

• Lack of clear business strategy and competitive advantage

15
• Requires broad knowledge of web and its applications.

Opportunities:

The opportunities of Dealayo.Com are as follows:

• Making a disruptive innovation in online retail industry

• Engaging in business diversification.

• Formation of strategic alliances

• Engaging in acquisition

• Integration with backend system can improve transaction turn around and increase
productivity.

• Globalization

Threats:
The threats of Dealayo.com are as follows:

• Breach of security

• Competition from ecommerce giants like merokirana.com, sulavbasket.com,

metrotarkari.com etc.

• Legal and regulatory change in instance

• Lack of knowledge of web technologies can lead to problems.

• Will be very difficult to compete with established firms

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 CHAPTER 5
DATA PRESENTATION AND ANALYSIS

Now days, most of the people perform online shopping for their ease. In addition, with
this, it might be said that dealayo.com always relies upon the dealers or suppliers of
products because they are not storing the product. They use just in time method in
buying and selling process. They just work as the middleman between seller and buyers.
When dealayo.com get order from consumers, then only they order the same product
from the seller to sale to the related buyers.

From the above survey, we could find out that thulo.com is on the way of the successful
online shops in Nepal. Online shopping had been increasing now days. Dealayo.com
will face lots of challenges in future as e-commerce industries in Nepal is growing.
Ebay.com, sastodeal.com, hamrobazar.com, flipkart.com, amazon.com, and etc. are the
competitors of thulo.com. So for being the best online e-commerce company of Nepal,
it need to provide best customer services with the best selling price, better quality, best
promotional tools which helps to increase the number of customers.

After analyzing the survey statistics and secondary data, we have tried to narrate them
with my report objectives. Furthermore, I have tried to find out customer expectation
and perception about dealayo.com. The findings are given below:

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5.1 The Factor Affecting Online Shopping

19%
Price
1% Free shipping
43% Special Promotion
4%
Fearture
7%
Speed of checkout
Facility of return
8%
Do not make online purchase

18%

Figure 5 Factor affecting online shopping

From our survey on the consumers’ review of the dealayo.com, we found the major
factors affecting online shopping.

The major factor affecting the online shopping is the price of the product which they
are buying. If the price of product is higher than the price while buying in the offline
store, they don’t want to buy from online websites.

Consumers also prefer the online shopping if there is the facility of free shipping.
Shipping cost increase the price of product; thus consumer doesn’t prefer high cost
products.

5.2 Preferred mode of payment in dealayo.com

In the transaction of thulo.com, there is various types of mode of payment is available.
Consumers can choose the mode of payment as per their need.

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 Mode of payment in dealayo.com

20%
cash on delivery
other

80%

Figure 6: Modes of payment

The above figure is about the preferred modes of payment in thulo.com site. From this
research, we found that most of people use cash on delivery than other gateways like
esewa, khalti, mobile banking and visa. 80% people used cash on delivery whereas
remaining 20% people used other mode of for payment in dealayo.com site.

5.3 Benefits of online shopping

The advantage of online shopping is easy to order, variety at one shop and time saving.
Thirty-four percent respondents have chosen all of them because due to the facility of
internet and smart phones, within a single touch the desired product can be ordered.

19
 Benefit of online payment

13%

34%

29%

24%

easy to order variety at single site time saving all of them

Figure 7: Benefit of online shopping

Similarly, another major benefit of online shopping is saving the time. Online shopping
seems beneficial for traffic jams and parking problem in town. Also the product’s
variety and discount /offers can facilitate and attracts the new consumers.

5.4 Preferable tool for online shopping

Among three major online modes for online shopping, phone call ordering is traditional
way where using websites and mobile phone application are modern way of online
shopping. Nineteen percent respondents preferred phone calls. Eleven percent
respondents preferred websites and forty-six percent respondents preferred mobile
phone application.

20
 Preferable tool for online shopping

15% 11%

website
mobile app
phone cell
19%
all of them
both website and mobile app
46%

Figure 8: Preferable tool for online shopping

21
 CHAPTER 6
CONCLUSION & SUGGESTION

6.1 Conclusion
DealAyo, an electronic commerce company, provide top level customer service.
DealAyo aim to become people’s first choice when they are looking for top quality and
affordable online shopping in Nepal. It is the fastest growing ecommerce store.
DealAyo offers the widest range of products, in a variety of categories including
electronics, fashion, children’s wear, home ware, furniture and more. Whether buying
for self or gifting someone within Nepal, they have vast selection of suitable items
available.

As one of the fastest growing companies offering online shopping in Nepal, they
combine extensive range of products with commitment to 100% customer satisfaction.
DealAyo provides with a fast, trustworthy and reliable delivery service regardless of
where customer live within Nepal. Their charges are reasonable and their order tracking
services allows customers to see when will their order will be delivered. In addition,
DealAyo offer free delivery to their customers in Kathmandu. If customers prefer to
collect their purchases in person from store then they can simply contact on the given
phone number in the website.

DealAyo makes online shopping in Nepal the ideal way to find quality products at low
prices. They source quality products carefully in the form of lower prices and greater
discounts. DealAyo have 7days returns policy which allows customers to buy in
confidence. All the website payments are security encrypted provide the customers with
a safe, secure and trusted online payments system. They also offer cash on delivery in
Kathmandu. With their daily and weekly discount deals, customers have the
opportunity to buy quality products at low, low price.

DealAyo offers high quality, great prices and a level of customer service that is second
to none. They don’t just make online shopping in Nepal affordable but make it easy and
enjoyable too.

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6.2 Suggestions
• Quick update of price change and products should be inherited.

• They now must expand their business countrywide and abroad. Here, abroad market
is for Nepalese residing abroad who wants to gift their near and dear ones in Nepal.

• Banking transactions should be extended in other banks rather than just few banks
only.

• Delivery services should be made as quick as possible so as to achieve customer

satisfaction.

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 REFERENCES
https://www.dealayo.com/

https://np.linkedin.com/company/dealayo https://dealayo.com.websiteoutlook.com/

https://website.informer.com/dealayo.com

https://www.facebook.com/DealAyo/

https://the-corporate.com/profile/Deal-ayo

https://www.karmayog.wlder.com/profile/deal-ayo-

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