Suryadatta Education Foundation’s

Suryadatta Institute of Management & Mass Communication (SIMMC- PGDM)

SUMMER INTERNSHIP PROJECT (SIP) GUIDELINES

General Information
 Semester III – Summer Internship Project
 Credits: 6 (100 Marks)
 Internal concurrent evaluation (50 marks), External evaluation (50 marks).
 Generic Core Course - Compulsory for every student.
 Duration: 8 weeks (2 months) 1st June to 31st July 2024.
 SIP may or may not have functional focus. i.e. student may or may not take up SIP in his/her intended
area of specialization or in any other functional area of management (such as Ethics, Economics,
Law and other non-offered / non opted specializations like tourism, family business etc.). Ideally
SIP should exhibit cross-functional orientation.
 SIP can be conducted in corporate entity, NGO, SME, Government sector, Cooperative sector as
indicated in the SPPU guidelines sent to all of you.
 SIP may be
o research project – based on primary and secondary data OR
o may be operational assignment – student working on given assignment / task in an
organization / industry – should focus on demands of workplace.
 Learning outcome and utility to organization must be specifically highlighted.
 Certificate by the industry is mandatory along with institute certificate (Both the original copies
should be inserted in one copy of the project)
 Daily work log cum attendance diary duly signed by the industry guide and later endorsed by the
faculty guide is a MANDATORY. This should be included in the ANNEXURE of the report.
 Two black bond hard copies with golden embossing – Back to back printing is allowed
 The soft copy of the finalized report & scanned copy of the original company certificate to be sent
to certificates@simmc.edu.in email ID immediately once the project is finally approved by the
faculty guide
 Suryadatta Education Foundation’s
Suryadatta Institute of Management & Mass Communication (SIMMC- PGDM)
SUMMER INTERNSHIP PROJECT (SIP) GUIDELINES

Timelines:
o Each student shall maintain a SIP Progress Diary detailing the work carried out and the
progress achieved on a daily basis. The student shall submit the SIP Progress Diary along
with the SIP Report.
o Each student should submit the INDUSTRY SUPERVISOR EVALUATION REPORT
CUM FEEDBACK on 20th Aug 2024 to the placements department.
o Each student should fill STUDENT FEEDBACK OF INTERNSHIP immediately after
completion of the internship to report your overall experience about the internship with the
respective company. This will be a google form / ERP form.
o First draft presentation- 5th – 9th Aug 2024. Spiral copies (both side printed TWO copies) of
the draft report along with evaluation rubric (print B2B) to be submitted at the time of
presentation.
o Second round of follow-up presentation- Sep 2024, 2nd week
o Final internal presentation cum viva- Oct 2024, 4th week .
o Nov 2024 second week: Final Black-bound copies to be presented to the internal guide, take
guide’s signature followed by Director’s signature and submit the report to the designated
person / dept. as announced during the FINAL INTERNAL VIVA

303-Course Objectives:
 To offer the opportunity for the students to acquire on job skills, knowledge, attitudes and
perceptions along with the experience needed to constitute a professional identity.
 To provide means to immerse students in actual supervised professional experiences.
 To give an insight into the working of the real organizations.
 To gain deeper understanding in specific functional areas.
 To appreciate the linkages among different functions and departments.
 To develop perspective about business organizations in their totality.
 To help the students in exploring career opportunities in their areas of interest.

Importance of summer project:

The blend of theory and practice is achieved by summer internship project. The theory learnt in the 1st
year can be better understood with the help of SIP. It helps in bridging the industry institution gap. The
 Suryadatta Education Foundation’s
Suryadatta Institute of Management & Mass Communication (SIMMC- PGDM)
SUMMER INTERNSHIP PROJECT (SIP) GUIDELINES
students get deeper insights into the functioning, process and working of an organization. He also gains
adequate information about the roles, responsibilities and capabilities required for a desired career. The
SIP project also serves as a tool where the student can display his expertise in the domain and in research
area. If the SIP is done satisfactorily it can make the student very confident and it can also earn a PPO
for the student.

Evaluation Scheme:
 Internal viva – voce for 50 marks – by panel comprising of internal faculty guide and one additional
faculty nominated by the director.
 External Viva-voce for 50 marks – by panel comprising of external faculty member and one internal
faculty member nominated by the Director.
 Viva – voce will be at least 15 minutes for each student.
 Evaluation of project will be based on
 Actual work undertaken by the student
 Student’s understanding of the organization and business environment
 Outcome of the project
 Utility of the project to the organization
 Basic analytical capabilities
 Copies of SIP reports and records will be maintained by the institute for the period of 3 academic
years.
 SIP is not applicable for grade improvement. As per ordinance no. 134 A & B, SIP cannot be
revaluated.

Guidelines for writing the SIP Report

PRELIMINARY PAGES:
 Title Page.
 Institute (SIMMC) Certificate. - original
 Organization / Company Certificate. - original
 Declaration by student (signed).
 Suryadatta Education Foundation’s
Suryadatta Institute of Management & Mass Communication (SIMMC- PGDM)
SUMMER INTERNSHIP PROJECT (SIP) GUIDELINES
 Acknowledgement by student (signed)
 List of Tables / Figures / Charts etc. (Note that all tables/ figures/charts must carry a number & title)
 List of Abbreviations (if any).
 List of Statistical Tools Used
 Index (with corresponding page numbers)

INDEX: (Page Numbering starts here)

Research Based Project TASK based Project
Executive Summary (this does not have any chapter number)
Chapter 1 Introduction Introduction
Chapter 2 Literature Review Literature Review
Chapter 3 Industry & Company Profile Industry & Company Profile
Chapter 4 Research Methodology Tasks Carried out
Observations & learnings from the
Chapter 5 Data Analysis & Key findings
tasks carried out
Chapter 6 Conclusions Conclusions
Chapter 7 Recommendations & Suggestions Key contributions to the organization
Limitations of the study & Scope for Limitations of the study & Scope for
Chapter 8
further research further work / tasks

ANNEXURES:
1. Bibliography (Mandatory)
2. References (Mandatory)
3. Physical copy of Daily work log cum attendance diary duly signed by the industry guide and
later endorsed by the faculty guide (Mandatory)
4. Questionnaires if any
5. Exhibits
6. Maps
7. Customer Database(s)
8. Detail Note on Statistical Tools Used if any
9. Any other important evidence (Page numbering ends here)

Note: There is no stipulation about minimum or maximum number of pages of the report however if
the SIP is done seriously, a good quality report will surely be between 60-100 page.
 Suryadatta Education Foundation’s
Suryadatta Institute of Management & Mass Communication (SIMMC- PGDM)
SUMMER INTERNSHIP PROJECT (SIP) GUIDELINES

What is to be included under each chapter?

Pointers for the relevant chapters (as applicable, seek faculty guide’s guidance)
# Executive Summary (about 2 pages)
Executive Summary provides a bird’s eye view of the entire project work/report. Its goal is to
communicate important aspects of the project work in a simple manner so that the information can be
understood by all readers, irrespective of their knowledge area or expertise. It helps reader to understand
the broader context of the project work done and derive meaningful information from the same.
Writing an executive summary for a project report is essential as it provides a concise overview of your
entire study. The executive summary is typically the first section of the report and serves as a snapshot
of the main points. Here are some steps to help you write an effective executive summary:
1. Understand the Purpose: Recognize the purpose of the executive summary, which is to provide
a brief summary of the research project for busy readers who may not have the time to go through
the entire report. It should capture their attention and provide a clear understanding of the
research project.
2. Start with a Strong Opening: Begin the executive summary with a strong opening statement that
grabs the reader's attention. This can be a compelling statistic, an intriguing question, or a concise
summary of the most significant finding or outcome of your research.
3. Summarize the Research Objectives: Provide a brief overview of the research objectives and the
problem or research question you aimed to address. Clearly state the purpose of your study.
4. Describe the Methodology: Briefly explain the research methodology you used to collect and
analyze data. Include key details such as the sample size, data collection techniques, and any
specific tools or software used.
5. Present the Key Findings: Summarize the main findings and results of your research. Focus on
the most important outcomes and their implications. Use clear and concise language, avoiding
technical jargon or complex details.
6. Discuss the Significance: Highlight the significance and relevance of your research findings.
Explain how they contribute to the field or address the research gap. Emphasize any novel
insights or practical applications that arise from your research.
7. Address Limitations: Briefly mention the limitations of your study. Identify any potential biases
or constraints that may have influenced the results. This demonstrates a balanced perspective
and helps readers understand the scope and reliability of your findings.
8. Conclude with Impact and Recommendations: End the executive summary with a concise
statement summarizing the overall impact and importance of your research project. Consider
including recommendations for future actions or areas for further research based on your
findings.
9. Edit and Revise: Review your executive summary for clarity, coherence, and brevity. Ensure
that it effectively captures the essence of your research project and engages the reader. Remove
any unnecessary details or repetition.
10. Remember that the executive summary should be a standalone document that can be understood
independently from the rest of the report. It should be concise, typically ranging from 1 to 2
 Suryadatta Education Foundation’s
Suryadatta Institute of Management & Mass Communication (SIMMC- PGDM)
SUMMER INTERNSHIP PROJECT (SIP) GUIDELINES
pages, and written in a clear and accessible style. Consider the audience and tailor the language
and content accordingly.
By following these steps, you can create a compelling and informative executive summary that
effectively communicates the key aspects of your research project.

# Introduction (about 4 - 6 pages)

The introduction chapter in a research project report sets the stage for the study and provides the
necessary background information to help readers understand the context, purpose, and significance of
the research. It typically appears at the beginning of the report and serves as the foundation for the entire
study. This chapter clearly sets objectives, which one intends to achieve by the end of the study.

This chapter explains

1) Background & Present Scenario: Provide an overview of the general topic area and its significance
in the broader field of study. Discuss the existing knowledge, theories, or research gaps related to
the topic. This section helps establish the context for your research.
2) Need for study: Clearly state the specific problem or research question that your study aims to
address. Explain why this problem is important and how it relates to the broader field of study. State
the specific objectives or goals of your research project.
3) Scope and Limitations: Define the scope of your research project by specifying the boundaries,
delimitations, and assumptions that guide your study. Discuss any limitations or constraints that may
affect the interpretation or generalizability of your findings.
4) Theoretical Framework or Conceptual Framework: If applicable, introduce the theoretical or
conceptual framework that underpins your research. Explain the key concepts, theories, or models
that inform your study and provide a framework for analysis and interpretation.
5) Research Methodology: Describe the research design, methods, and procedures used in your study.
Explain the data collection methods, sample size, sampling techniques, and any specific tools or
instruments employed. Justify the chosen methodology and explain how it aligns with your research
objectives.
6) Significance of the Study: Clearly articulate the importance and potential contributions of your
research. Explain how your study fills a gap in the existing knowledge or addresses a specific
research problem. Discuss the potential impact and applications of your findings.
7) Organization of the Report: Briefly outline the structure and organization of the research project
report. Provide an overview of the main sections or chapters and explain how they contribute to
addressing the research problem and objectives.
The introduction chapter should be written in a clear and engaging manner to capture the reader's
attention and motivate them to continue reading the report. It should provide a clear rationale for the
research, outline the objectives, and establish the research's significance in the field.
 Suryadatta Education Foundation’s
Suryadatta Institute of Management & Mass Communication (SIMMC- PGDM)
SUMMER INTERNSHIP PROJECT (SIP) GUIDELINES
# Literature Review (about 6 – 8 pages)
A literature review is a critical and comprehensive analysis of existing research and scholarly literature
on a specific topic. It involves systematically examining, summarizing, and evaluating the findings,
theories, and methodologies presented in relevant published works. The purpose of a literature review
is to provide a comprehensive overview of the current state of knowledge on a particular subject, identify
gaps or controversies in the existing literature, and justify the need for further research.
Here are the key elements typically included in a literature review:
1. Research Question or Objective: Clearly state the research question or objective that the
literature review aims to address. This helps to focus the review and provide a clear purpose.
2. Search Strategy: Explain the methods used to identify and select the literature included in the
review. This may involve conducting searches in academic databases, consulting reference lists
of relevant articles, or seeking input from experts in the field.
3. Selection Criteria: Define the criteria used to select the literature for inclusion in the review.
These criteria may include the relevance of the study to the research question, the publication
date, the quality of the research, and the research design employed.
4. Summary of Key Findings: Summarize the main findings and key arguments presented in the
selected literature. Identify common themes, trends, or controversies that emerge from the
literature.
5. Evaluation of Methodology and Quality: Assess the methodological approaches and quality of
the studies included in the review. Evaluate the strengths and limitations of the research methods
used, the validity and reliability of the findings, and any potential biases or limitations.
6. Identification of Gaps and Controversies: Identify gaps or limitations in the existing literature
and areas where further research is needed. Highlight any contradictions or controversies in the
findings and theories presented.
7. Synthesis and Integration: Synthesize the findings from the reviewed literature to develop a
coherent and comprehensive understanding of the topic. Identify patterns, theories, or
frameworks that emerge from the literature and provide a synthesis of the current state of
knowledge.
8. Implications and Future Directions: Discuss the implications of the reviewed literature for
theory, practice, or policy. Identify potential avenues for future research and suggest how your
own study will contribute to addressing the gaps or controversies identified.
A well-conducted literature review demonstrates a thorough understanding of the existing literature
and provides a solid foundation for the research project. It helps to situate the study within the
context of previous research, establishes the need for the current study, and guides the formulation
of research questions and hypotheses.
 Suryadatta Education Foundation’s
Suryadatta Institute of Management & Mass Communication (SIMMC- PGDM)
SUMMER INTERNSHIP PROJECT (SIP) GUIDELINES
# Industry Profile & Organization (Company) Profile (about 10 – 12 pages)
Industry Profile: Brief overview of industry to which the company belongs. The overview to
include aspects (indicative) such as –
1) Definition of the Industry
2) Industry evolution (globally) during last 5 / 10 / 20 years,
3) Industry evolution in domestic market in last 5 years,
4) Key players in the industry & their market shares (wherever possible),
5) Current demand drivers, demand scenario,
6) Current supply scenario,
7) Government rules / regulations (specific) pertaining to industry if any & its impact, projected
industry growth,
8) Classification of the players – leader, challenger, follower,
9) Competitive position of SIP company within the industry in terms of market share / sales /
product portfolio / clients etc., customer’s / customer segments catered by industry,
Note: 3 to 5 years of financial data, Market share data, Employee Data, Technology trends, etc. should
be tabulated and / or graphically portrayed wherever possible.

# Company Profile:
Brief overview of the SIP Company. The overview to include aspects (indicative) such as
1) Company background – history, group, year of inception, Headquarter
2) Company promoters, Chairman / MD / CMD, CEO, Key collaborations, Vision, Mission,
Values, Quality Policy, Awards, Certifications, etc.
3) Geographical presence across globe / India
4) Product portfolio across globe & India
5) Capacities / headcount / outlets
6) Closest competitors
7) Key customers
8) Latest financials with past trend (Don’t paste P&L or Balance Sheet statements rather use charts
to highlight key financials only)
9) Company CSR activities / initiatives / tie ups, etc.,
 Suryadatta Education Foundation’s
Suryadatta Institute of Management & Mass Communication (SIMMC- PGDM)
SUMMER INTERNSHIP PROJECT (SIP) GUIDELINES
10) Company listings on stock exchanges (Don’t paste scrip movement charts unless one specifically
want to highlight / infer something from the chart),
11) Organization chart if available (clearly highlighting position of the department one worked for
within the organization).
12) Recent news about the company

# Research Methodology (about 10 pages)

This chapter explains –
1) Management Problem
2) Research Problem
3) Research Objectives
4) Hypothesis
5) Scope of the study
6) Research framework/ design
7) Data Requirements
8) Sources of Secondary data used for the study& a summary of the same
9) Primary data requirements and justification
10) Sampling Design
11) Population Definition
12) Sample size calculation & justification
13) Sampling technique used& justification
14) Choice of Tools of data collection instrument (surveys, questionnaire, interviews etc.),
15) Development & testing of the data collection instrument
16) Statistical tools used for' analysis of data

For better understanding, the table links the various stages in the research process to the above points:
Stages in the research process Typical Questions
What is the purpose of the study: solve a problem or
identify an opportunity?
1 Formulation of the problem
Is additional background information necessary?
What information is needed to make the decision?
 Suryadatta Education Foundation’s
Suryadatta Institute of Management & Mass Communication (SIMMC- PGDM)
SUMMER INTERNSHIP PROJECT (SIP) GUIDELINES
Stages in the research process Typical Questions
How will the information be used?
Should research be conducted?
How much is already known?
Can a hypothesis be formulated?
2 Determine the research design What types of questions need to be answered?
What type of study will best address the research
questions?
Can existing data be used to advantage?
What is to be measured and how?
What is the source of the data?
Are there any cultural factors that need to be taken in to
account in designing the data collection method?
Are there any legal restrictions on the collection methods?
What are they?
Determine the data collection Can objective answers be obtained by asking people?
3
method and form How should people be questioned?
Should the questionnaires be administered in person, over
phone, through mail, on the internet?
Should electronic or mechanical means be used for the
observations?
What specific Behavior should the observer record?
Should rating / ranking scales be used in the
questionnaires?
What is the target population?
Is a list of population element available?
Design the sample & collect Is a sample necessary?
4
the data Is a probability sample desirable?
How large should the sample be?
How should the sample be `selected?
 Suryadatta Education Foundation’s
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SUMMER INTERNSHIP PROJECT (SIP) GUIDELINES
Stages in the research process Typical Questions
Who will gather the data?
How long will the data gathering take?
How much supervision is needed?
What operational procedures will be followed?
What methods will be used to ensure the quality of the data
collected?
Who will handle the data?
How will the data be coded?
5 Analyze and interpret the data How will the data be analyzed? Descriptive statistics or
inferential statistics?
What analysis technique will be used?
Who will read the research report?
What is their technical level of sophistication?
6 Prepare the research report Are managerial recommendations called for?
What will the format of the report be?
How will the report be presented?
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SUMMER INTERNSHIP PROJECT (SIP) GUIDELINES
# For research based project: Data Analysis & Findings (about 20 pages)

Findings through data analysis must be related to the objective/s of the study. One can use SPSSS, MS
Excel or simple mathematical formulae or statistical tools to analyze the data under study.

Data analysis (for research based projects involving primary data)

Each question needs to be analyzed. Map each question with the relevant objective/s (justify logic behind
asking the question – i.e. how responses to individual question has contributed to the objective/s of the
study.) Carry out analysis for the hypothesis statements (if any). Record / document descriptive statistics,
results of statistical tests used (if any). Suggested format is as follows.
1) Question
2) Related objective/s
3) Descriptive statistics – Table (percentages, frequency table, Mean, Mode, SD etc.) A separate
number should be given to each table. The same is to be updated in the index of tables.
4) A graphical/pictorial representation of the data (Appropriate representation of the data. A separate
number should be given to each figure. The same is to be updated in the index of figures)
5) A brief statement on the observations drawn from the data. (2-3 lines).
6) A brief statement on the interpretations obtained from the observations (2-3 lines).

Expected:
a) Frequency tables
b) Charts/ graphs, histograms
c) Crosstabs
d) Case Summary
e) Descriptive statistics
f) Chi-square test
g) Correlation analysis

Desired:
a) T test
b) ANOVA
c) Regression analysis
d) Reliability analysis

After analyzing each question through format suggested (above), one can state hypotheses testing
outcomes (if any) by stating
 Suryadatta Education Foundation’s
Suryadatta Institute of Management & Mass Communication (SIMMC- PGDM)
SUMMER INTERNSHIP PROJECT (SIP) GUIDELINES
1) Hypothesis
2) Method of analysis
3) Supporting / significance values
4) Result of the hypothesis (Supported / Rejected)

Extensive Use of MS Excel &/or SPSS is expected.

# For task based projects: Key findings / observations & learnings from the tasks carried
out (about 20 pages)
Data analysis (for non-research based projects involving primary data)
Process mapping, relevant processes, what-if analysis, root cause analysis, activity charts, flow charts,
tables, graphs, diagrams etc.
1) Each objective of the project should be supported by observations on the relevant processes,
procedures or guidelines. It should have in-depth inferences.
2) Flow charts or models need to be depicted pictorially. (A separate number should be given to each
figure. The same is to be updated in the index of figures)
3) This should be original work and not picked up from secondary data or earlier published literature.
4) If applicable, a trend analysis and a trend graph can be added.
5) The analyses should be worded crisply. It should be in point format.
6) A brief statement on the observations drawn from the procedures, processes etc. (2-3 lines)
7) A brief statement on the interpretations obtained from the observations (2-3 lines).

Note: The observations and findings must be based on data analysis and related to the project under
study. One should not include any personal opinions or feelings which are not supported by data.
 Suryadatta Education Foundation’s
Suryadatta Institute of Management & Mass Communication (SIMMC- PGDM)
SUMMER INTERNSHIP PROJECT (SIP) GUIDELINES
# Conclusions OR (about 2 pages)
List your precise conclusions w.r.t. the Management Problem.
Writing a conclusion for a research project report is an important step as it summarizes the key findings
and implications of your study. Here are some steps to help you write an effective conclusion for your
research project report:
1. Restate the Research Objectives: Begin your conclusion by restating the main objectives of your
research project. This helps to remind the readers of the purpose and focus of your study.
2. Summarize Key Findings: Provide a concise summary of the key findings and results obtained
from your research. Highlight the most important findings and their significance in relation to
your research objectives.
3. Discuss Implications and Significance: Discuss the implications and significance of your
research findings. Explain how your study contributes to the existing body of knowledge in your
field and how it addresses the research gap identified earlier. Highlight any practical applications
or recommendations that arise from your findings.
4. Address Limitations: Acknowledge the limitations of your study. Every research project has
limitations, such as sample size, data collection methods, or potential bias. Discuss these
limitations in a transparent manner, and explain how they might have affected the results.
5. Suggest Future Research: Identify potential areas for further research based on the findings and
limitations of your current study. This demonstrates that your research project is part of a larger
ongoing academic discourse and can provide valuable guidance to future researchers.
6. Conclusion Statement: End your conclusion with a strong and concise statement that summarizes
the overall impact and significance of your research project. Emphasize the main contributions
and the value of your work.
7. Remember to keep your conclusion brief and focused. Avoid introducing new information or
ideas in the conclusion that have not been discussed in the body of your report. The conclusion
should provide a sense of closure and leave the readers with a clear understanding of the
importance and implications of your research.
Additionally, it is always beneficial to review other research project reports in your field to get a sense
of how conclusions are typically written and structured.
 Suryadatta Education Foundation’s
Suryadatta Institute of Management & Mass Communication (SIMMC- PGDM)
SUMMER INTERNSHIP PROJECT (SIP) GUIDELINES
# Recommendations & Suggestions / Key contributions to the organization (about 2
pages)
Outline your project’s contribution to the host organization – through constructive recommendations
and suggestions. i.e. How did your project help the organization to improve some aspect of its
functioning?
a) Generating leads, creating a client database, client acquisition, market research, creative work
(web page design, content development), online marketing, innovative marketing tactics/
communication strategies, relationship management, etc.
b) Reduction in inventory cost, working capital management, ratio analysis, operating expenses
analysis, etc.
c) Process time reduction, reduction in defects, reduction in non-value added activities/ waste,
process improvement initiatives, developing SOPs, etc.
d) Process documentation, manuals and format development, legal compliances matrix, analysis of
various surveys, etc.

E.g. ask yourself

 Did my project help the organization by developing new systems / processes?
 Did my project help the organization by adding new clients?
 Did my project help the organization by reorganizing / reconfiguring existing systems /
processes?
 Did my project help the organization by developing new forms, formats, manuals?
 Did my project help the organization by cutting costs?
 Did my project help the organization by identifying new problem areas and possible solutions?
Etc.

Also list your learning through the project from various perspectives such as:
1) business perspective
2) managerial perspective
3) personal grooming perspective
4) challenges faced and how you addressed them
For e.g.
Soft skills learned / improved:
a) Communication skills
b) Presentation skills
c) Exposure to professional etiquettes
d) Behavioral skills
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SUMMER INTERNSHIP PROJECT (SIP) GUIDELINES
e) Team work
f) To cope up with work pressure
g) Meeting the deadlines

General management and domain related learning-

a) Planning
b) Organizing
c) Application orientation
d) Conceptual clarity
e) New concepts and jargons learned

# Limitations of the study & Scope for further research (about 2 pages)
List down the limitations of the study w.r.t. the scope and the methods.
Also identify at least 3 to 5 areas for future study / research.

# Annexure/s
1. Bibliography
2. References
3. Questionnaires if applicable
4. Exhibits
5. Maps
6. Detail Note on Statistical Tools Used
7. Etc. (Page numbering ends here)
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SUMMER INTERNSHIP PROJECT (SIP) GUIDELINES
# Guidelines for Referencing
Journal article
Author In-text referencing Model to follow in a reference list
One According to Shariff (2011), … Shariff, J. F. (2011). Navigating
author assisted death and end-of-life
care. CMAJ, 183(6), 643–644
3 – 4 List all the authors in the signal phrase or in In subsequent citations, only use
authors parentheses the first time you cite the source. Use the first author's last name
the word "and" between the authors' names within followed by "et al." in the signal
the text and use the ampersand in the parentheses. phrase or in parentheses.
E.g. (Kernis, Cornell, Sun, Berry, & Harlow, 1993) (Kernis et al., 1993)

Books
One author Russell-Bowie (2005, p. 14) Russell-Bowie, D. (2005). MMADD
found that “….” OR … as about the arts! An introduction
suggested in the literature to primary arts education. South
(Russell Bowie, 2005) Melbourne, Vic: Pearson
Education Australia.
Two authors A recent study (Wyn& Wyn, J., & White, R. (2008). Youth and
White, 2008) predicted that society (2nd ed.). Sydney,
… NSW: Oxford University Press.
OR
Wyn and White (2008, p.
17) pointed out that“… .”
Note: Use an (&) within the
parentheses, but use the
word “and” in your
sentence
Three to five authors A recent study (Carmona, Carmona, M., Heath, T., Oc, T.,
Note: First reference Heath, Oc, &Tiesdell, 2003) &Tiesdell, S. (2003). Public spaces—
uses all the authors’ highlighted that …
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SUMMER INTERNSHIP PROJECT (SIP) GUIDELINES
surnames and then OR urban spaces: The dimensions of urban
only the first author’s Carmona, Heath, Oc, and design. Oxford, UK: Architectural Press.
surname followed by Tiesdell (2003, p.28) stated
et al. is used for that “… .”
subsequent references Subsequent references:
(Carmona et al., 2003, p.
33) or Carmona et al. (2003)

EBook on web
Electronic Gesser (2001) points out … Gesser, H. D. (2001). Applied chemistry:
version of a print Judaism, Christianity and Islam A textbook for engineers and
book (e.g., share many … (Peters, 2003). technologists [Kindle Edition]. Retrieved
Kindle or Google According to Ochs (2004, p. 55) from http://www.amazon.com
books) …

Electronic Sources
Document on the Lamp (2007) noted that … Lamp, J. (2007). Citation styles for
World Wide Web electronic media. Retrieved from
http://lamp.infosys.deakin.edu.au/index.
php?page=cite

Newspaper
Newspaper Barker (2009) reported that … Barker, I. (2009, February 23). What
article with an does the student association do for you?
author Business Standard p. 16
 Suryadatta Education Foundation’s
Suryadatta Institute of Management & Mass Communication (SIMMC- PGDM)
SUMMER INTERNSHIP PROJECT (SIP) GUIDELINES
#Table Numbers:
Every table should be given a number (Arabic numeral) and should be cited in the text by that number,
either directly, e.g., ‘as seen in Table 4.1,’ or parenthetically, e.g. ‘(see Table 4.1).’ Tables should be
referred to only by their serial numbers; expressions such as ‘in the table below’ and ‘in the table above’
must be avoided. Tables are numbered in the order in which they are to appear in the text.
Since tables are likely to appear in more than one chapter, tables can be assigned numbers as follows:
chapter number followed by a point followed by the table number, e.g., Table 4.1 refers to the first table
in chapter 4.1. Table should always follow a reference to it in the text. Table number (typed in Arabic
numerals) and the title of the table (initial capital and no period at the end) must be place on a line above
the table. Tables may have footnotes.
Table
Table Title Page no
No
2.1 xxxxxxxxxxxxxxx
2.2 xxxxxxxxxxxxxxx
3.1 xxxxxxxxxxxxxxx
5.1 xxxxxxxxxxxxxxx
5.2 xxxxxxxxxxxxxxx
5.3 xxxxxxxxxxxxxxx

Explanation:
2.1 means CHAPTER 2, 1st table of the chapter 2
2.2 means CHAPTER 2, 2nd table of the chapter 2
5.3 means CHAPTER 5, 3rd table of the chapter 5
 Suryadatta Education Foundation’s
Suryadatta Institute of Management & Mass Communication (SIMMC- PGDM)
SUMMER INTERNSHIP PROJECT (SIP) GUIDELINES
#Figures:
A figure is any type of illustration other than a table (chart, graph, photograph, or drawing). Use figures
to complement information in text or to simplify text. Number figures in the order they are first
mentioned in text. Do not write “the figure above” or “the figure below.” Figures should be large enough
to read easily (between 8 point and 14-point font with sans serif typeface) and convey only essential
information. The preferred typeface in figures is 12-pt Courier. Ensure that figures are simple, clear and
consistent in presentation and vocabulary. Ensure data are plotted accurately and the grid scale is
proportioned. Place labels close to the identified item. Axis labels on graphs should be parallel to their
axes. Captions include the figure title and a brief, but descriptive, explanation of the figure. Double-
space the caption and place it below the figure. The figure legend should be positioned within the borders
of the figure.
Fig No Figure Title Page no
2.1 xxxxxxxxxxxxxxx
2.2 xxxxxxxxxxxxxxx
3.1 xxxxxxxxxxxxxxx
5.1 xxxxxxxxxxxxxxx
5.2 xxxxxxxxxxxxxxx
5.3 xxxxxxxxxxxxxxx

Explanation:
2.1 means CHAPTER 2, 1st Fig of the chapter 2
2.2 means CHAPTER 2, 2nd Fig of the chapter 2
5.3 means CHAPTER 5, 3rd Fig of the chapter 5
 Suryadatta Education Foundation’s
Suryadatta Institute of Management & Mass Communication (SIMMC- PGDM)
SUMMER INTERNSHIP PROJECT (SIP) GUIDELINES
Annexures
The annexure, also known as the appendix or supplementary material, is a section in a research report
where you can include additional information that supports or complements your main research findings.
It typically contains non-essential or supplemental material that is not included in the main body of the
report but is still relevant and useful for readers who want to delve deeper into your research. The content
of the annexure may vary depending on the nature of your research, but here are some common elements
that are often included:
1. References (Mandatory)
2. Maps
3. Raw data: If your research involves collecting data, you may include the raw data sets or
transcripts of interviews, surveys, experiments, or observations in the annexure. This allows
readers to see the complete data and conduct their own analysis if desired.
4. Survey/questionnaire forms: If you conducted surveys or questionnaires, you can include the
actual forms used in the annexure. This provides transparency and allows readers to understand
the specific questions asked and the response options provided.
5. Detailed methodology: While you may have described your research methodology in the main
body of the report, you can provide more extensive details, such as specific protocols,
instruments, or techniques used, in the annexure. This helps readers who are interested in
replicating or validating your research methods.
6. Additional tables and figures: If you have more tables, graphs, charts, or figures beyond those
included in the main report, you can include them in the annexure. These visuals can provide
further clarification, details, or supporting evidence.
7. Supporting documents: Any additional documents that support your research can be included
in the annexure. This may include permits, consent forms, ethics approval letters, interview
guides, coding schemes, or any other relevant documents that are not essential for the main report
but can provide further context or evidence.
8. Extended literature reviews: If your main report includes a summarized literature review, you
can include an extended version in the annexure. This allows readers to explore the background
and theoretical underpinnings of your research in more detail.
9. Supplementary analysis: If you conducted extensive data analysis and have additional findings
or alternative interpretations that are not included in the main report, you can present them in the
annexure. This gives readers a more comprehensive view of your analysis and supports the
robustness of your research.
Remember that the annexure should only include information that is relevant and supportive of your
main research report. It should not contain redundant or irrelevant material. Each item included in the
annexure should be clearly labeled and referenced in the main report, so readers can easily navigate and
understand the connections between the main text and the supplementary material.
 Suryadatta Education Foundation’s
Suryadatta Institute of Management & Mass Communication (SIMMC- PGDM)
SUMMER INTERNSHIP PROJECT (SIP) GUIDELINES
GUIDELINES REGARDING THE PROJECT REPORT PREPARATION
a) Number of Copies: The final report in 2 copies is to be submitted to the library. Only on acceptance
of draft project report, the student should make the final copies. One certified copy will be returned to
the student.
b) Acceptance Rejection of Project Report: The Institute holds the right to accept the project or
suggest modifications for resubmission.
c) Format of the project report: The students must adhere strictly to the format for the submission of
the project report.
d) Paper: The Report shall be typed on white executive bond paper, A-4 size for the final submission.
One copy must be original (along with all original certificates) and subsequent copies may be
photocopies on any paper.
e) Typing: The typing shall be of Times New Roman, font size 12, 1.5” spaced and on one side of the
paper only, using black colour only.
f) Margins: The top, right & bottom margins must be 1" with the left margin being 1.5"
g) Binding: Resin bound in black with golden embossing.
h) Front cover: The front cover should contain the following details:
Top: The title in block capital of 6 mm to 15 mm letters.
Center: Full name of the student in block capitals of 6 mm to 10 mm letters.
Bottom: Name of the Institute, Institute, year of submission all in block capitals of 6 mm to
10 mm letters on separate lines with proper spacing and centering.
 Suryadatta Education Foundation’s
Suryadatta Institute of Management & Mass Communication (SIMMC- PGDM)
SUMMER INTERNSHIP PROJECT (SIP) GUIDELINES
SUMMER INTERNSHIP PROJECT REPORT
On

"Title of the project"

at/for

"Name of the organization / company, Location"

By

"Name of the Student – XXXXXXXXXXXXXXXXX"

(Only name, do not mention qualifications, and do not add Mr. / Ms.)

Roll Number- XXXXXXXXX

"Specialization- XXXXXXXXXXX"

Under the guidance of

"Prof. Last Name First Name"

E.g. (Prof. XXXXX)

Submitted to

"Suryadatta Institute of Management & Mass Communication - PGDM"

In partial fulfillment of the requirement for the award of the degree of
AICTE Approved 2 Years full time
Post Graduate Diploma in Management (PGDM)
Batch 2023-25