SWOT Analysis Template
SWOT Analysis Template
STRENGTHS WEAKNESSES
● What is our strongest asset? ● Do we have gaps on our team?
● What knowledge do we have on our team ● What do we not have that we need to be
that is beneficial or unique? competitive?
● What are all of the assets we have? ● What tangible assets do we not have but currently
● What unique resources do we possess? need?
● What is our competitive advantage? ● What business processes need improvement?
● What’s our unique selling or value proposition? ● What knowledge or assets do our competitors
● Can we easily get additional capital, if we want to? have that we do not?
● What business processes work successfully? ● What technology needs to be updated?
● Does one customer make up more than 10%
of our business?
● What expertise do we lack?
OPPORTUNITIES THREATS
● Is there a current need in the market that we ● Are there any upcoming law or regulation
could be addressing? changes that will impact us?
● What trends might positively impact us? ● Are our competitors offering new products now
● What talent is available that we could hire? or in the near future?
● Are there products our customers ask for that ● Are we dependent on a single manufacturer or
we could provide? supplier?
● Can we offer something that our competitors ● What happens if a natural disaster strikes
don’t? either where we do business or where we get
● Can we increase our pricing in some way? products/materials from?
● How easy is it for someone to poach key
employees?
Using the questions from the previous page as a guide, fill out each
quadrant with the
strengths, weaknesses, opportunities, and threats that are unique to your
business.
STRENGTHS WEAKNESSES
● ●
OPPORTUNITIES THREATS
● ●