SWOT Analysis Template
SWOT Analysis Template
STRENGTHS WEAKNESSES
● What is our strongest asset? ● Do we have gaps on our team?
● What knowledge do we have on our team that is ● What do we not have that we need to be competitive?
beneficial or unique? ● What tangible assets do we not have but currently need?
● What are all of the assets we have? ● What business processes need improvement?
● What unique resources do we possess? ● What knowledge or assets do our competitors have that
● What is our competitive advantage? we do not?
● What’s our unique selling or value proposition? ● What technology needs to be updated?
● Can we easily get additional capital, if we want to? ● Does one customer make up more than 10% of our
● What business processes work successfully? business?
● What expertise do we lack?
OPPORTUNITIES THREATS
● Is there a current need in the market that we could be ● Are there any upcoming law or regulation changes that
addressing? will impact us?
● What trends might positively impact us? ● Are our competitors offering new products now or in the
● What talent is available that we could hire? near future?
● Are there products our customers ask for that we could ● Are we dependent on a single manufacturer or supplier?
provide? ● What happens if a natural disaster strikes either where
● Can we offer something that our competitors don’t? we do business or where we get products/materials
● Can we increase our pricing in some way? from?
● How easy is it for someone to poach key employees?
Using the questions from the previous page as a guide, fill out each quadrant with the
strengths, weaknesses, opportunities, and threats that are unique to your business.
STRENGTHS WEAKNESSES
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OPPORTUNITIES THREATS
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